CHINESE NEW YEAR

CAMPAIGN 2023

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AGENDA

• CNY 2023
• National Consumer Promotion
• Trade Roadshows
• Outlet List
• Promotion Mechanic
• Terms and Conditions
• Pokka Product Unique Selling Point (USP)
• House Rules

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 POKKA X MIFFY
2-GETHER
FOR SPRING!

THIS CHINESE NEW YEAR, LET US CELEBRATE THE

YEAR OF THE RABBIT WITH POKKA, A FAMILY-
FAVOURITE AND FESTIVE ESSENTIAL, AND…
MIFFY, A WORLD-FAMOUS AND WELL-LOVED
RABBIT!
 SPRING INTO VITALITY
兔-GETHER!

THIS CHINESE NEW YEAR, GOOD THINGS COME IN

TWOS—POKKA AND MIFFY TO BE EXACT.
A WORDPLAY ON TWO AND 兔, WHICH MEANS
‘RABBIT’ IN CHINESE, THIS FESTIVE SEASON IS
ABOUT SHARING THE ABUNDANT VITALITY, JOY
AND FORTUNE 兔-GETHER.
 MIFFY
CREATED BY AWARD-WINNING ARTIST, DICK BRUNA, IN
1955 TO A GLOBAL SUCCESS
WITH…

MORE THAN 60 YEARS A STRONG PRESENCE IN

OF HERITAGE (JUST JAPAN AND WORLDWIDE
LIKE POKKA!)
SOLD OVER 85 MILLION COPIES
OF 124 ORIGINAL BOOK TITLES
OVER US$300 MILLION SALES IN MORE THAN 50 LANGUAGES
REVENUE FOR MORE THAN 9,000
UNIQUE PRODUCTS

CAFES, EXHIBITIONS AND

A MIFFY MUSEUM WITH
NUMEROUS OVER 300,000 ANNUAL
COLLABORATIONS VISITORS
WITH RENOWNED
BRANDS
2 TV SERIES IN OVER 70
TERRITORIES
300 PRODUCT
LICENSEES
WORLDWIDE 11 OFFICIAL YOUTUBE
CHANNELS
…AND MORE TO
COME.
CNY 2023 – NATIONAL CONSUMER PROMOTION
CAMPAIGN PERIOD 26 Dec 2022 to 5 Feb 2023
PARTICIPATING All Pokka range
PRODUCTS
TARGET AUDIENCE Grocery Buyers, Chinese Community
COMPETITIVE EDGE • 100% real brewed with real tea and real juice
• No preservatives
• Contain Natural Antioxidants from Tea polyphenols
• Singapore’s No.1 Brand
• Wide variety of flavours
COMMUNICATION • Outdoor – Bus stop posters
PLAN (Generic) • Digital Media on POKKA Facebook & Instagram
• In store Visibility and selected roadshows
NCP • Purchase $8 worth of POKKA products & stand to win:
• Grand Prize: POKKA x MIFFY 3D2N Family Staycation at Hotel
Andaz Studio Suite worth $1,880 + $688 cash (1 winner)
• Consolidation Prize: 1 Bruno Compact Hotplate in Miffy worth
$248 + 3 months worth of Pokka Drink (2 winners)
Submit entry via:
• SMS to 9010 2322: POKKACNY <space> Name <space> Receipt no
• Website: https://pokkacny2023.com/
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Trade Roadshows

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 TRADE ROADSHOWS - OVERVIEW
• Campaign Objective:
• Promoters stationed in the instore to
promote POKKA Products, encourage
conversion and trade up to increase sales.
• Promotion Period from 7th Jan to 19th Jan.
• Road Show space and manpower:
• Road show space is about 2x2m
• 2 Promoters
• Wet sampling:
• Pokka Kiyo
• Pokka Straight Red Tea
• Pokka Peach Oolong
• Pokka Lemon Tea
Image for illustration purpose only

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TRADE ROADSHOWS – OUTLET LIST
S/N Banner Stores Name Date Time (Promoter) Time (Emcee) Remarks
1 FP Seletar Mall 7&8 12 - 8pm / 11am - 7pm -NA-
2 FP Hougang Point 7&8 1 - 9pm -NA-
3 FP Hillion Mall 7&8 1 - 9pm / 12 - 8pm -NA-
4 FP H/ Nex 16, 17 & 18 5 - 9pm -NA-
5 FP H/ Vivo City 13 & 14 & 15 5 - 9pm / 1 - 9pm / 10am - 6pm 5-9pm / 12-4pm
6 FP H/ AMK Hub 13 & 14 & 15 5 - 9pm / 1 - 9pm / 11am - 7pm 5-9pm / 1-5pm
7 FP H/Jurong Point 13 & 14 & 15 5 - 9pm / 1 - 9pm / 12 - 8pm 5-9pm
8 FP Causeway Point 14 & 15 1 - 9pm / 11am - 7pm -NA-
9 FP H/ JEM 14 & 15 12 - 8pm -NA-
10 FP Hougang Mall 14 & 15 1 - 9pm / 12 - 8pm -NA-
11 FP Boon Lay 14 & 15 1 - 9pm / 12 - 8pm -NA-
12 FP Tampines Mall 14 & 15 1 - 9pm -NA-
13 Giant IMM 7&8 2 - 10pm/ 11am - 7pm -NA-
14 Giant IMM 13 & 14 & 15 5 - 10pm / 2 - 10pm / 11am - 7pm 6-10pm / 11am-3pm
15 Giant Tampines WRS 7&8 2 - 10pm/ 11am - 7pm 6-10pm / 11am-3pm
16 Giant Tampines WRS 13 & 14 & 15 5 - 10pm / 2 - 10pm / 11am - 7pm 6-10pm / 11am-3pm
17 SS Yuan Ching / Superbowl7 & 8 1 - 9 pm -NA-
18 SS Yuan Ching / Superbowl14 & 15 1 - 9 pm 6 - 10pm
19 SS Bedok 209 7&8 1 - 9 pm -NA-
20 SS Bedok 209 14 & 15 1 - 9 pm -NA-
21 SS Jalan Bahar 7&8 1 - 9 pm -NA-
22 SS Jalan Bahar 14 & 15 1 - 9 pm -NA-

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 TRADE ROADSHOWS – PROMOTION MECHANICS
Purchase min $22 worth of POKKA products to redeem attractive prizes!
Redemption is capped at (FIVE) 5 per customer per day.

Redemption Tier Perceived Miff Branded Size

Value Gifts
≥$22 $20 Miffy Tote Bag 27 x 34cm (H)
≥$32 $30 Miffy Cushion 40 x 40cm
≥$42 $45 Miffy Head 40 x 48cm
Cushion
≥$52 $60 A Pair of Miffy 18cm (H)
Plushies

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*Item available at selected outlet and while stock last.
 TRADE ROADSHOWS – TERMS & CONDITIONS
1. This promotion is organized by POKKA Pte. Ltd. and for purchases made during POKKA roadshow.
Shoppers with a purchase of:
a. $22 worth of POKKA products may redeem one (1) Miffy Tote Bag
b. $32 worth of POKKA products may redeem one (1) Miffy Cushion [OR one (1) Miffy Tote Bag]
c. $42 worth of POKKA products may redeem one (1) Miffy Head Cushion [OR one (1) Miffy Tote Bag OR one (1) Miffy Cushion]
d. $52 worth of POKKA products may redeem one (1) pair of Miffy Plushies [OR one (1) Miffy Tote Bag OR one (1) Miffy Cushion OR one (1) Miffy Head Cushion]

2. Each qualified receipt is entitled to only one (1) gift redemption. Up to a maximum of five (5) redemptions are allowed per shopper, on the condition that each redemption
corresponds to a separate receipt. Shoppers are not allowed to combine receipts for redemption.

3. Only original receipts are accepted. Reprint or duplicate copies will not be accepted.

4. POKKA does not guarantee the availability of any redemption items. All redemptions are on a first-come, first-serve basis, and while stocks last.

5. Redemption items are given out on an “as it is” basis, and are not transferable, or exchangeable or redeemable for cash. POKKA will not be responsible for any defects or damages
on the items.

6. Traders, distributors, offline and online retailers purchasing in bulk for commercial purposes e.g., resale or export, are strictly not eligible to participate in this promotion.

7. Gift redemptions can only be made with a valid receipt made on the same day, at the retail outlet where shopper had purchased the POKKA products. Participants who have
redeemed or made redemptions at POKKA roadshows will not be eligible for the online gift redemption.

8. To extent permitted by law, POKKA will not be responsible or liable for any loss, injury, death, claim, or damage suffered by any person arising out of or in connection with the
Promotion and prizes, and each Participant and any person acting on his/her behalf shall indemnify POKKA from any claims, losses, damages, costs, or expenses incurred in
connection therewith.

9. Photos of gifts are shown for illustration purposes only, actual product may vary.

10. POKKA may, without notice and at any time, substitute any prize with a prize of similar value, as determined by POKKA.

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FESTIVE PREMIUM COLLECTABLE
Tote Bag (with every 2 cartons* purchase)

Red Packets (with $6nett purchase)*

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*Item available at selected outlet and while stock last.
Product USP Festive SKU

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 Product Information – Sampling SKU

Pokka Peach Pokka Straight Red Pokka Lemon Tea Pokka Kiyo
Oolong Tea
USP •100% real brewed •100% real brewed •100% real brewed •Contain real Kyoho
from premium tea from premium tea from premium tea grape Juice
leaves leaves leaves •Contain Vitamin A,
•Infused with real •Contain natural •Infused with real B3, C, D3 and E
peach fruit Juice antioxidants from lemon Juice •Contain no
•Contain natural tea polyphenols •Contain natural preservative
antioxidants from •Contain no antioxidants from
tea polyphenols preservative tea polyphenols
•Contain no •Contain no
preservative preservative
SSB B B C C
p. 14
 Product Information – POKKA Green Tea

 100% real-brewed from selected premium tea

leaves
 Contain Natural Antioxidants from Tea
polyphenols
 No preservatives
 Less Sugar (Healthier Choice Symbol - HCS)
 Singapore’s No.1 Ready-To-Drink Tea

JGT HGT PGT JGT

NSA
SSB B B B A
/100ml 4.6g 4.7g 4.7g 0g

p. 15
 Product Information – POKKA Japanese Tea
Houjicha
 100% real-brewed with 100% Japanese tea
leaves roasted to perfection
 Contain Natural Antioxidants from Tea
polyphenols
 No preservatives
 Sugar Free (Healthier Choice Symbol - HCS)
 Singapore’s No.1 Ready-To-Drink Tea
Sencha
 100% real-brewed from selected premium
tea leave
 Contain Natural Antioxidants from Tea
polyphenols
 No preservatives
 Sugar Free (Healthier Choice Symbol - HCS)
 Singapore’s No.1 Ready-To-Drink Tea

HJC SC
SSB A A
/100ml 0g 0g
p. 16
 Product Information – POKKA Chinese Tea / Asian Drink
Chrysanthemum Tea Chrysanthemum Peach Oolong Oolong
White Tea
 100% real-brewed  100% real-brewed with  100% real-brewed  100% real-brewed
 No preservatives white chrysanthemum from selected premium from selected premium
 Less Sugar (Healthier flower tea leaves tea leaves
Choice Symbol - HCS)  No preservatives  Contain Natural  Contain Natural
 Less Sugar (Healthier Antioxidants from Tea Antioxidants from Tea
Choice Symbol - HCS) polyphenols polyphenols
 No preservatives  No preservatives
 Infused with real peach  No Sugar (Healthier
CT CWT PO OT
SSB
fruit juice Choice Symbol - HCS)
B B B A
/100ml 4.7g 4.6g 4.8g 0g
 Less Sugar (Healthier
Choice Symbol - HCS)
Only in 500ml bottle and 300ml can / 12s

p. 17
 Product Information – POKKA Western Black Tea

 100% real-brewed from selected premium tea leaves

 Deliciously blended with Real Fruit Juice
 Contain Natural Antioxidants from Tea polyphenols
 Contains no preservatives
 Singapore’s No.1 Ready-To-Drink Western (Non-Milk) Tea
 Singapore’s No. 1 Ready-To-Drink Ice Lemon Tea LT PT BT ST PFT
SSB C C C C C
Not Available in FP
/100ml 9.7g 8.8g 7.5g 9.5g 9.0g
Less Sugar Variant:
• Less Sugar (Healthier Choice Symbol - HCS)
• POKKA LEMON TEA - 1.5L / 500ml / Tetra Pack
• POKKA PEACH TEA - Tetra Pack
• POKKA KYOHO GRAPE TEA – 500ml

LT LS KT LS PT LS
p. 18 SSB B B B
/100ml 4.3g 4.6g 4.9g
 Product Information – POKKA Ambient Juice
Natsbee Honey Lemon / Honey Yuzu

• Natural with real honey added to give you soothing properties

• Infused with real lemon juice to quench your thirst with citrus
goodness
• Highly refreshing which makes it a perfect choice for a thirst
quencher especially during a hot day.
• Contains Vitamin C to build your body defense
• No Preservatives

HL Yuzu
SSB C C
/100ml 8.0g 8.2g
• Natural with real honey added with soothing properties
• Infused with citrusy goodness of golden yuzu which refreshes
you during a hot day.
• Contains Vitamin C to build your body defense.
• No Preservatives

p. 19
 Product Information – POKKA Ambient Juice
Carrot / Mixed Berries and Carrot
 Fulfils 1 serving of the *daily requirement of fruits & vegetables for a well-balanced diet.
 Packed with antioxidants - Beta Carotene
 Contain Vitamin C and Vitamin E.
 Contain No Preservatives

Carrot MB
SSB C D
p. 20 /100ml 9.8g 10.7g
 Product Information – POKKA Ambient Juice
Kiyo

Feel Good. Everyday.

Simply a perfect enjoyment for a cool fun time!
Unique Selling Points

Unique o Contain reals Kyoho grape juice

o It CONTAINS not only VITAMIN C to build your immunity, but also

Healthy Vitamin A, B3, D3 and E for overall development and wellness to the Kiyo
body. SSB C
/100ml 9.7g

Natural o NO PRESERVATIVES

p. 21
House Rules

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 Promoting product consist of following:

 Proactively engage / approach customers and promote Pokka Drinks.

 Answer customer enquiries on Pokka beverages if the customer

requested, i.e. price of the beverages

 Help customers carry Pokka beverages to the cashier if the customer

requested.

 Check on the following upon starting work

 Promotion price (e.g., Purchase with Purchase, 2 days special etc)
 Premium give-away (e.g., stock count etc)
 Check with supervisor on store special mechanics for that store
(e.g., gift with purchase tote bag/drinks etc)

p. 23
 DRESS CODE + RULES
 Pokka Tee Shirt (if no Pokka Tee Shirt, please wear Red Polo tee)
Jeans or Pants (NO BERMUDAS & SHORTS)
Covered/Clean Track Shoes
Do not wear Sunglasses or hats
Recommend putting on a face mask when engaging with customer

 Try not to carry items that can be purchased within the stores. If really must,
KEEP the receipt with you (be it bought from the store itself or outside).

p. 24
Thank You

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