BIG FM 58

Radio Stations
23
States
AN ENTERTAINMENT POWERHOUSE

●
100+
RJs as Influencers
34 Cr
Popn. covered
Not just Radio
● Unique Retro Music
●
●
Pioneers of Storytelling
Celebrity RJs 16
Years On Air
1.2 Lac
Villages
● Long-running IPs
● Brand with a Purpose
19
Languages
1.9
Towns
K

7 Mn
Digital Reach
#1
Listenership
 BIG FM’S POPULAR RJS
UNDISPUTED REACH OF THE REGIONS

BIG FM - 1348

BANGALORE
RADIO MIRCHI - 1071 RJ RASHMI

RED FM - 679 RJ SHRUTHI RJ RASHMI RJ ROHIT

RADIO CITY - 456

FEVER FM - 488
KOLKATA

RJ KOUSHIK RJ SUMANTA RJ PAMELA

WE ARE #1 IN BANGALORE AND KOLKATA
COMBINED REACH

Source: RAM Week 21-24’2, Timeband: Mon-Sun 08:00-21:00 | TG: 20+ A MF| Cumes in 000s
 HOW DOES THE TG LOOK LIKE?
• INDEPENDENT WORKING URBAN
POPULATION
• ALL WORKING FAMILY MEMBERS WITH
BUSY SCHEDULE
• OFTEN JUGGLING BETWEEN CHORES AND
OFFICE WORK
• SOCIAL MEDIA SAVVY
• SEEK VARIETY IN FOOD AND EXPLORE ALL
OPTIONS AVAILABLE
• PART OF MULTIPLE AND FREQUENT SOCIAL
GATHERINGS
• BEGINNERS IN COOKING
• WANT CHEF STYLE FOOD AT HOME IN LESS
TIME
• TARGETED FOR PEOPLE WITH BOTH HIGH
AND LOW COOKING EXPERIENCE
• ENJOY EXPERIMENTING (DIY)
• FREQUENT PURCHASERS OF READY-TO-EAT /
FAST FOOD PRODUCTS
 WE UNDERSTAND AND RULE IN
YOUR CATEGORY ON RADIO
High SOV in Online Frozen and Pre-Marinated
Meat Category
#MTRBreakfastin3
Breakfast show radio campaign that
saw stories pouring in on how MTR
solved the problem of skipping
breakfast every morning through its 3
Minute Indian Breakfast Items.
Chitale Bandhu
Factory Visit
RJ Bandya visits the Chitale Bandhu
Factory and gives viewers a sneak
peak of the processes that go in the
making of all Chitale snacks.
FB Video Views – 657K
17% 34% 70%
Maharashtrachi
Kurkure Family Express
Akhad Party
Episode series wherein RJ Sangram First ever culinary express that had
tries his hand at cooking up some over 40 families over an 8 day journey
delicious meaty dishes in kitchen. travelling to 4 corners of the country.
FB Video Views – 47.5K and counting Radio Reach- 22 Mn
Digital Reach- 5 Mn
MEATing Requirements

6
“ Requirement:
“Sneha Select” is a range of instant(ready to cook)
chicken marinades which has a base in Hyderabad and
wants to expand to Bangalore and Kolkata. Since they
are new entrants into these markets, they want to make
some noise with Radio and Digital being the focus
mediums for their current campaign.  

7
“
Phase 1 – 15 Days

8
REACH OUT TO FOOD LOVERS
THROUGH OUR NEW IP

A month-long celebration of Women’s

Day encouraging listeners to reciprocate
all that the women in our lives do for us.
Radio Reach: 64 Lacs+
A daily theme-based show about a food recipe
for dinner that settles out the confusion and
gives you an exclusive idea for your dinner table.
Our RJs share their favorite recipes that are
unique yet simple and easy to make. OR ENGAGE YOUR AUDIENCE
THROUGH OUR
ST0RYTELLING CAMPAIGNS
“
Phase 2 – 15 Days

10
 MEAT N’ GREET with
RJ Vikki (Bengaluru) and
RJ Kaushik (Kolkata) – 15 Days
– 30 Winners – 2 RJ Mentions/ Day
A contest on 92.7 BIG FM, where we ask listners to
talk about their favorite chicken dish, while the RJ
emphasizes on situations when there are sudden
relatives, guests or friends home and will establish
Sneha Select as an instant tasty solution. The RJ in the
end will invite the listener for a meet and greet along
with their loved one (fried/family) to a venue
suggested by Sneha.
 #instantsnackingpartner
A video of the RJ ordering from Swiggy Instamart or
going to the supermarket and selecting the varity of Sneha
Select Instant Chicken Marinades, cooking the same
following the instructions on the packaging and relishing
the same. The video shall be driven on digital through
organic and inorganic reach.
“
Phase 3 – 30 Days

13
“
Sneha Select Bengali.mpeg Sneha Select Kannada.mpeg

FCT Campaign
A straight communication announcing various ways they can order the wide range
of instant Sneha Select Marinades.

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MEAT Requirements

15