FINE GRILL . BAR LOUNGE .

PATIO CAFÉ byCHANCE PROJECT REPORT

ByCHANCE
BRIGADE ROAD
THE REVIVAL – NOVEMBER 2023

Submitted by Dan 19/10/2023

 PROJECT OBJECTIVE

To Re-Create a local community meeting ground to Pause, Gather, Relax or Immerse& Revel around a
unique Bangalore experience at Brigade Road with fine, authentic, brews and foods.

THE MARKET
- Growing number of fine dining, casual dining, and quick service restaurants.
- Younger professionals are the largest customers.
- Eating out as a part of daily life, is increasing.
- Home delivery and takeaways are on the increase by the day

The Innate human need to go out to the most celebrated locales of Bangalore and try fresh
places with out of the box service elements, meet new people, socialize , and celebrate life
 The F&B Industry in Bangalore sector presents an immense market opportunity to organize
and create a brand that stand for its unique values and offerings with a clear vision of long
term and sustainable growth over the next decade. Millennials who are college-educated and
have an income above ₹ 40,000/Month . F&B enthusiasts, entertainment revellers , shoppers ,
casual drinkers and after-work crowds, who tend to eat & drink out regularly with a wide social
circle or community that favor social interactions over a drink

Bangalore F&B market average APC stands at max. at 2000 /head which largely stands untapped

10 new places open and 20 shut just for one major reason – “over promise & under delivery”

Hence , the R.O.I objectives must only be dedicated towards exceeding the guest expectations
 WHAT ARE WE ABOUT?

Creating memorable experiences for our customers that leave them with a sense of
comfort and belonging with our choice of curated contemporary menus

To integrate ourselves in the local community and become a part of people’s lives
through events & activities.
THE OUTLINE

BRIGADE ROAD
 COMPETITORS

Just Blr

Mirage

Raahi

Pangeo

Church Street Social

Sly Granny

Suzyq

Daisy
MARKET GAPS IN CBD AROUND BRIGADE ROAD
 THE BRAND

More than Just a Place to Eat & Drink,

BUILD COMMUNITY & CULTURE

Hangout & Dance your Heart Out

BRAND IMAGE

AUTHENTIC . PROUD . COMMUNITY CENTRIC & CONSISTENT STANDARDS

NON-INTIMIDATING . INCLUSIVE . OPEN . COLLABORATIVE , CONSCIOUS

 THE SERVICE SPACE ELEMENTS

Brigade By Chance Cafe 11-11 & The Gallery Wall 12-12

Coochie Couple Nooks 12-12 & Wood Fire Pizzeria 12-12

By Chance - Fine Dine 12-12 & Xanadu Annexe lev1 12-12

Voodoo Basement 3-1 & Roouff Rooftop ( Assumed )

 COSMETICS

Rich & Elegant Approach & Brass Barricades

Celebration Mood Festoon Lights

Hit Street Sound

Hostesses & Bouncers

Daily Vouchers Handouts

 Daily Events Board

Daily Offers & Discounts

Daily Specials Chalk Board

Session Wise Lucky Draw

Live Instrumental Music Cafe

 Serenading Tables

Daily Karaoke + Dj

Hostess Desk Ushering

Kids Mascot / Karocha

Cotton Candyman Counter

Brigade By Chance Selfie Corner

 Ring the Bell , Door PassCode

Polaroid Wall of Fame

Expat Nights etc

Art & Crafts Live & Gallery

Monthly Celebrity Dj Spots

Pop Ups & Trending Brands Collaborated Fashion & Music Activities
 SALES VERTICALS

Online Aggregators HD Offers

Online Table Bookings

Takeaway or HD

Party Packages & ODCs

Corporate Packages
 SALES VERTICALS

Daily Brunch & Drunch Deals

Couple Nook Packages

( 1919 - Serve Once Full Course Menu NonAlcoBev )

Kitty Group Packages

Group Menu Packages

 SALES VERTICALS

Fine Dine Menu Engineering

Voodoo Club

Xanadu Annexe

All Day Street Cafe

Wood Fire Pizza Daily Deals

 SALES VERTICALS

Sunday English Breakfast

WeekDays Unlimited Buffet Lunch

College Noon Parties Deals

Events & Promotions

Paytm Deals 10% Pre Buy

 SALES PROJECTIONS

F&B % 60/40 . APC 2000 Gross AI GST + SC . APC 2000 Net in 30-45 Days

COVERS TURN OVER / Day

Nov 200-250+ > Dec 250-300+ > Jan 300-350+

Feb 350-400+ > March 400-500+

Budgeted Target for CTO Average 450+ /Day

Commissioning Gross Values

Nov 70-80 Lakhs

Dec 1-1.2Cr

Jan 1.2-1.3Cr

Feb 1.3-1.5Cr

March 1.5Cr+
 Night Club Addon 30L~50L~70L

30/60/90 Days TimeLine

Overall Budgeted Sales Target 3Cr

IDEAL COSTS 1-2-3 Cr Sales

Full Fledged 3 Floors ++ Running Operations

 PROJECTED COSTS

Food Cost 30-32% & Beverage Cost 22-25%

COGs 32-35%

EBITDA 28% to 35%

Operations Cost 10-12%

Employee Cost 12-15%

 STAFFING ETHOS

Strong HR Policies

Maximum front female staff

Daily Incentives Policy

Training & Orientations

Performance & Recognition

 OPERATIONAL DYNAMICS

Dedicated Training Modules

JDs , KRAs & KPIs

Daily Brief & DeBrief

Setting Individual & Team Targets

Strong Cost Controls

 Departmental Yield Management

S.O.Ps & Checklists

Daily Session Wise Reports

Weekly Sunday Stock Closing

Strong online presence & Incentivized Offline Marketing

POS Software & QR Code

 CONCLUSION

Brigade Road stands as the historically most celebrated iconic commercial locality of Bangalore . Recently its

raining many F&B brand spaces on this small stretch and have realized to mine the gold at Brigade Road . The

initial plans and objectives have to be dedicatedly oriented towards the project vision & mission to arrive at the

next level efforts which would stand only towards maintaining standard enterprise operational consistencies and

the project ownership would soon reach the confidence and arrive at plans for expansions or franchising or

attracting investors across the hospitality mapping . Challenges can be met with neatly implemented Solutions