WHO ARE WE?
WHAT WE
Sounds of Downtown (SoD) is
an event that is organized by
PT. Serikat Orang Dalam (SOD),
a company that focuses on
music, entertainment, & other
creative industry.
DO?
We bring your favorite artists
& musicians into an
experiential music concerts.
Our vision is to provide
unforgettable experience
through music festival across
indonesia.
 SOD VOL.1 IN NUMBERS
1 DAY
2 EXTRAORDINARY SHOWS
6 GUEST STARS
30++ PARTNERS
5.000++ VISITORS
100.000.000++ REACH ON INSTAGRAM
 SOD VOL.2 IN NUMBER
1 DAY
1 EXTRAORDINARY SHOWS
7 GUEST STARS
70++ PARTNERS
12.000+ VISITORS
100.000.000++ REACH ON INSTAGRAM
 Sounds of Downtown (SoD) Volume 3.0
will be The Biggest Music Festival in East
Java.

This event will be held with the whole new

concept that takes place near the city downtown
area.

Audiences can experienced music while enjoying

Other activities such as games, art installation,
bazaar and many more.
 EVENT
DETAILS
Day : Saturday & Sunday

Date : 17 & 18 December 2022

Time : 12.00 - 22.00 WIB

LAP. KARANG Venue : Lapangan Karang Pilang,

Surabaya

PILANG
 WHY SURABAYA?
TOTAL POPULATION MINIMUM REGIONAL WAGE

3.005.385 4.375.479
#2 most populated city in Indonesia #5 City with Highest minimum regional
wage in Indonesia

CITY THAT RARELY HAVE MUSIC FESTIVAL GEN-Z & MILLENIALS

#1
The biggest music festival in Surabaya
+35%
More than 35% of Surabayans are
after COVID - 19 Pandemic millennials and Gen-Z
Age of 15 to 34

For Male and Female

Occupation of Students,
MARKET
College Students,
Employees, Artists, and
Entrepreneurs
ATTANDANCE TARGET
Music Enthusiasts, Loyal Fans,
Millennials, Music Connoisseurs
and Communities

Surabaya, Malang, Gresik,

60.000++
Banyuwangi, Jember VISITORS
and surrounding areas
@
O iOlOIOIOIOIOIOlOlOIOIOIOIOIOIOIOIOIOIOIOIOIOi @O
THE PERFORMERS
O O
O DAY 1 O
@ iOlOIOIOIOIOIOlOlOIOIOIOIO IOIOIOIO
iOIOIOIOIOI@
THE PERFORMERS
DAY 2
THE UNMISSABLE OPPORTUNITY!

SoD OFFICIAL TITLING PARTNER

 YOUR BRAND HERE !

ONLY FOR :
IDR 5Bio IDR 4Bio

OFFICIAL SPONSOR FOR NEXT SoD

EVENT ( 17 - 18 Dec 2022 )
 EXCLUSIVE ACTIVATION SPOT

MAIN GATE DECORATION STAGE BRANDING

BOOTH ON “HOT SPOT” AREA

SPECIAL CHILL AREA SIGNAGE

BENEFIT FOR OUR TITLING PARTNER
ITEMS VALUATION (XL)
TVC/LED Looping 27.000
Adlibs 13.000
Standing Banner 4.000
Offline Poster 4.000
Online Campaign 40.000
Social Media Post 20.000
Media Partner 6.000
KOL 6.000
Logo On Stage 40.000
Booth Area 7m x 5m x 2 Space
TOTAL Value/Pax 120.000

Valuation (60.000 Visitors) 7.200.000.000

OUR PAST TITLING PORTFOLIO
THE UNMISSABLE OPPORTUNITY!

SoD OFFICIAL PARTNER

 BENEFIT FOR YOUR BRAND

Spot for Activation at SoD Festival

Brand Campaign for ProductAppearance
Selling on Online & Offlin
 ACTIVATION SPOT

SPONSOR BOOTH ON SoD AREA

UNIQUE ACTIVATION UNIQUE CAMPAIGN

PRODUCT SELLING
Your Brand will get an
extraordinary opportunity for
selling their products on Sounds of
Downtown Prime Area & Exclusive
Campaign on @sodfestival Social
Media.

POTENTIAL BUYER

60.000++
 BRAND AWARENESS
EXCLUSIVE EXCLUSIVE LOGO ON
LOGO ON OUR PROMOTIONAL SOCIAL OUR AWARENESS
MEDIA MEDIA ASSETS PLATFORM
LISTS :
PARTNERS
- Social Media @sodfestival
- 50+ Media Partner
- KOL
- LED on Stage
LOGO EXCLUSIVE - Adlibs
ON PRINTED SPACE FOR - Event Poster
- Toilets
MEDIA AND BRAND - FnB Area
DECORATIONS ACTIVATION
BENEFIT FOR OUR PARTNER
ITEMS VALUATION (S) VALUATION (M) VALUATION (L)
TVC/LED Looping 6.500 10.000 13.500
Adlibs 2.500 4.500 6.500
Standing Banner 1.000 1.500 2.000

Offline Poster 1.000 1.500 2.000

Online Campaign - 10.000 20.000

Social Media Post 5.000 7.500 10.000

Media Partner 2.000 2.500 3.000

KOL 2.000 2.500 3.000

Booth Area 3m x 3m 5m x 5m 7m x 5m
TOTAL Value/Pax 20.000 40.000 60.000

Valuation (60.000 Visitors) 1.200.000.000 2.400.000.000 3.600.000.000

BRAND EXPOSURE
ONLINE POSTER & MEDIA PARTNER
BRAND EXPOSURE
TVC / LED LOOPING & STANDING BANNER
 ONE EVENT PACKAGE
RETURN ON INVESTMENT!

SMALL MEDIUM LARGE

IDR 399.000.000 IDR 499.000.000 IDR 599.000.000

Investment Amount Investment Amount Investment Amount

IDR IDR 2.400.000.000 IDR 3.600.000.000

1.200.000.000 Total Benefit (Value) Total Benefit (Value)
Total Benefit (Value)

300.75% 480.96% 601.00%

Return on Return on Investment
Return on Investment
Investment
OUR PARTNERSHIP PORTFOLIO
 CONTACT US
Email:
Emil.damarsinggih@gmail.com
Social Media:
instagram.com/sodfestival
tiktok.com/@sodfestival
twitter.com/sodfestival
Issued :
Contact:
+62 819 0888 1418 (Emil)
Address:
PT SERIKAT ORANG DALAM
Jl. Sultan Iskandar Muda Kel No.17
B, RT.12/RW.9, Kby. Lama Sel., Kec.
Kby. Lama, Kota Jakarta Selatan,
Daerah Khusus Ibukota Jakarta
12240
Sponsorship Proposal 2.2
C
r
e
a
t
i
o
n

d
a
t
e

2
3
/

1
0

/
2
0
2
2