DEKHO APNA DESH

A social platform to save and empower India’s Rich

legacy of Art and Culture
 Are you suffering from FOMA - Fear of Missing Art?

Who are we?

The Connectors - You love art,we know the artist! We connect people seeking
artistic experiences to our passionate artists who deliver superior and authentic
knowledge of art by building credible and meaningful connections.

.
What do we do ?

We curate and deliver rich art experiences with passionate passion

artists from every field who make their art look as simple as DIY so
that each guest can immerse and actively participate in the process.
 Experiences we deliver

YOU NAME IT, WE HAVE IT!

We are all prepared to turn your living room into a mini art Bottle Wall Macrame Paper Newspaper
art Hanging weaving Making Weaving
gallery. From tie & dye sessions to blue pottery, Jutti making
to feather painting! We have got to covered! Miniature
painting, Madhubani Art, Pattachitra Workshop and lot more!

Feather Waste Miniature Worli Tie and

Painting recycled Painting Art Dye
 What can you expect from the workshop?

• A visit to the authentic art space/workshop of the artist.

• An authentic and immersive experience which tells the story of the art form,
city, neighbourhood or just the people, sometimes going back decades & centuries

with the legacy of their art & craft.

• An insider glimpse at the Artist’s award-winning Masterpieces.

• A co-created art piece as a take-away.

How to book your experience?

Drop a message or book directly!

Details concerning the specific experience, what to expect, the art form and the

artist hosting the experience can be viewed by clicking on the respective

experience listing. So what’s Your Next Desi-nation ?

Environmental Analysis

• Unfavourable conditions such as pandemic, economic recession might hamper the business plan.
Stability in the economic system will work in favour of the business plan.

• The biggest strength of Indian Studio is its unique selling proposition! Aligning with India’s rich culture,
makes it lucrative

• Weakness of Indian Studio is lack of awareness. Due to dynamic changes in our lifestyle, people do not
have time and knowledge about such workshops which connect artists with audience.

• Opportunities are tremendous! Having the first mover advantage, Indian studio plans to connect the
real, raw, authentic and underrated India with the rest of the world.

• Due to a simple and easy business plan, it has a threat of getting copied or facing competition.

Stories fade, experiences stay forever.

Target Market/Customers

Corporate Events & Tourism Educational

Sector Art Affairs Sector Sector

The best way to Special outdoor A pilot study recently Schools, Colleges,
know your activities can be stated that travellers Cultural fests. Curating
employee is by crafted as per the are more inclined to tailor-made events for
engaging them in requirements. learn about ancient events into art, music,
non-work-related culture and artistic performing arts, poetry
art sessions. roots of the place. & literature
Management Team
Wizards of the magic that we create

− Operations Manager
− Business Development Executive
− Tech Strategist
− Relationship Executive
Marketing Plan
• Putting up free experiences workshop at cultural events/fests
• Tourism of India
• Distributing souvenirs
• Social Media marketing
• Introduction of Self-DIY kits!

• Conducting free online art sessions

Still Thinking?
Bring the mastery of Indian Studio at the comfort of your home!
Contingency Plan

Where there is will, there is zoom! In this unprecedented

area, like covid-19, we will be switching our experiences
completely online. Clients can have virtual art experiences like
never before!

MOMENT; your MENTOR;

your MATERIAL; and your METHOD
Revenue Model
The revenue model of Indian Studio is the number of experiences held. The website enables the
clients to book the experiences according to their choice. Indian Studio provides 10% reward to
the respective artist on every experience booked. After paying off the necessary charges and
costs, the remaining is the profit left.

Sources of Funds Required

Particulars Amount
Savings 20,000 BANK
LOAN
Savings 10,000,…
Bank Loan 10,000 20,000

Total 30,000
Financial Analysis
PARTICULARS AMOUNT
1500
Advertisement
400 Gross Profit Margin = Rs 500 (per
Internet Charges
experience)
300
Interest On Loan Break-even point – Fixed cost/Gross
300 profit = 1.67 experience
Miscellaneous
After executing 2 experience sessions,
Total fixed cost 2500
we will attain our beak even point.
PARTICULARS AMOUNT

Reward Paid (10% on every experience) 200

Miscellaneous 300
Total variable cost 500

Price per experience = Rs 2000

 Profit and Loss Statement ( 13th Month )

Serial No. Particulars Quantity Rate Total

A Sales 120 2000 2,40,000

B Cost of Sales 120 500 60,000
C Gross Profit = A-B 1,80,000
Fixed Expenses
• Advertisement 1500
• Internet Charges 400
• Interest on Loan + 600
Miscellaneous

D Total Fixed Expenses 2,500

E Operating Profit = C-D 1,77,500
H Tax Nil
I Net profit after tax 1,77,500
 Vision Of Indian Studio

• Empower Local Artisans

• Highlight the rich mastery of Indian Art

• Upscale the creativity to global level

• Spread Awareness of Indian Art & Culture

Contributing our bit to save the heritage and Authentic

virtue of rich and cultural India
Thank You

Ms. Akriti Goel Ms. Riddhi Bansal

GLA University GLA University

D E K H O A P N A D E S H