The Kingdom of Snow

(July – August 2022)

Quality of Life Program
Lunched in 2018, the Quality of Life Program aims to enhace the lifestyle of the residents & visitors of the Kingdom of Saudi Arabia.
This initiative plan is to improve the quality of life of families & individuals residing & visiting Saudi Arabia. The main goal is to support, create
and supervise the avenues & environment that supports new livable and lifestyle options where the public can participate. These avenues can
be cultural, entertainment, sports, tourism, and urban activities or any that may nurture their quality of life. The final results of such diverse
activities will be positive impact on the economic and social outlook by creating jobs opportunities, thus positioning the Kingdom’s cities
amongst the best livable cities of the world.
Sectors directly impacting citizens were encompassed in the program which includes: sports, culture and entertainment. To achieve the
desired results, entertainment opportunities such as inaugurating the first cinema in the Kingdom and organizing many international events
were undertaken. Steps were taken to establish a number of cultural museums and music festivals. The Quality of Life Program has keenly
invested in developing Saudi human capital in these sectors, launching several academies and programs, such as the Talent Development
Program and the Mahd Sports Academy.
Another important sector – the Tourism Sector in the Kingdom of Saudi Arabia, is initiated & strengthened to bolster both local & international
tourism, the aim of which is to position our nation as a global tourist destination. To achieve tangible results, the tourist visa scheme was
launched. Moreover, some of the historical sites were registered with the UNESCO World Heritage List. The hospitality sector was given boost-
now more citizens are hired in this industry than ever before. The program initiated the mechanisms for “ease of doing business” in the private
sector and simplifying & automating the licensing process to facilitate investors. Part of the initiative was establishing development funds such
as The Nomow Cultural Fund
In the next stage, the Quality of Life Program will continue its efforts in empowering the sectors of culture, heritage, sports, entertainment and
tourism. The program will soon launch the Hobbies sector, as well as its regulations and club licensing, in addition to supporting its
sustainability and success as an important lever in increasing quality of life. The municipal services sector is also one that the program has
recently received great initiatives for in the areas of urban landscape beautification, city humanization, and city services enhancement. Such
initiatives will help focus the efforts on all aspects of quality of life and secure high living standards for the Kingdom’s residents and visitors.
In a strong belief of the vital role the private sector plays, the program will also work on developing the necessary policies and regulations to
facilitate private sector’s investments in the above sectors ensuring their continuous development and sustainability.
The Tourism Strategy
• Vision
Contribute to achieving National Tourism Strategy’s objectives by unlocking opportunities in the tourism value
chain for private sector investors, while focusing on long-term sustainability
• Mission
To enable investors driving the development of KSA’s tourism sector
• Value Proposition
The Tourism value proposition of KSA will capitalize on four key strengths to attract tourists
A myriad of unique natural assets
A rich cultural heritage
A sustainable destination, protecting nature & local communities
A re-invented tourism journey enabled by technology
The Kingdom of Saudi Arabia aims to draw local, regional & international tourist.
Local Tourism – with total population of nearly 35,000,000 the Kingdom is the most populated country
amongst the 6 GCC nations. The event, entertainment industry is one of the fastest growing. These events
attract hundreds of thousand visitors thus resulting in the huge success. Riyadh, the Capital & the biggest city
alone has a population of nearly 10,000,000 hence any activity conducted is bound to succeed with
entertainment hungry crowds flocking.
The Kingdom of Snow & Ice/Kingdom
Snowfest/The Riyadh Snow Fest
Why?
• A complete event dedicated to ice & snow has never been experienced in this part of the world
• It will provide another ‘KSA’s First’
• An eye opener not just for the region but the entire world
• Attracting thousands of visitors not only Riyadh but entire KSA and from the region
• Full potentials to be one of the biggest attractions of the entire Middle East
• Tremendous Returns of Investments
• Possibility of taking this event pan-Middle East
• To be held in summer of 2022, this will be a very refreshing experience & relief from the dry desert heat.
• Visitors will experience the exhibition center’s indoor halls, covered with snow & ice sculptures. With various
snow features, this will be a fun filled day for the entire family. Some features & activities to be included in
this event will benefit some selected businesses.
The Kingdom of Snow & Ice/Kingdom
Snowfest/The Riyadh Snow Fest
How?
• To be organized by XXXX with collaboration from their snow production company.
• XXXX will collaborate with the best operation team
• XXXX will closely work with the partners to anchor in sponsors as the major revenue source
• Gradually (for next editions) this event will be marketed across entire KSA and other GCC countries
• Ticket sales via professionals
• Complete brand strategy will be set up
The Kingdom of Snow & Ice/Kingdom
Snowfest/The Riyadh Snow Fest
Why Riyadh?
With Riyadh, currently the hub of almost all major entertainment activities, The Kingdom of Snow is bound to
attract multitudes. The Quality of Life Program in full swing, the city has experianced major events like Riyadh
Boulevard, Winter Wonderland, Soundstorm, Autoville Festival, Al Waslah Music Festival, The Combat Zone,
Falcon Festival & Camel Festival to name a few. All these events combined has attracted millions of visitors with
Soundstorm alone attracting 700,000 visitors during it’s 5 day run.

The General Entertainment Authrority welcomes new initatives & IP. Various ministries like Ministry of Sports,
Ministry of Culture, Ministry of Youth are keen sponsors of unique opportunities & activities specially in Riyadh
region.
With a population of nearly 10,000,000 Riyadh, the entertainment hungry crowd flock to events of all sorts,
thus playing a huge part in their success.
Financial Cost in SAR
• Production: SAR 6,300,000 + 2,000,000 for fabrication and decor
• Venue: RICEC Indoor Area SAR22 x 12,000m2 = 264,000/-
• Staffing: SAR432,000 (duration of 6 months)
• Staffing: Ushers, security, auxhillary staff (2 months)
• Marketing: 1,500,000
• Tickiting: to hire a dedicated tickiting company
• AV (LEDs, Lights, Sound): 1,000,000
Total: 11,996,000/-
Venue: Riyadh International
Convention & Exhibition Center
• Biggest indoor purposebuit & permanent exhibition facility in the heart of Riyadh
• More than 14,600sqm of colum-free indoor & 6000m2 outdoor area
• Indoor Area with Airconditioning & maintainting the tempereture during the summer heat will be idea to
organizer a snow centric event.
• Just 20 mins drive from King Fahad International Airport
• Soon to be connected by the city Metro Rail Network, with a dedictaed terminal
• The facility has it’s own 5* Hotel
• Car Park for 30,000 vehicles
Experiance
• More than 20 years of experience in organizing some of the biggest
shows in the region.
• Worked at the C-Level Position of in the Government Organization
• Created & customized some of the most creative shows & events
• Creating IPs and their successful execution
• Managing some of the biggest brands in the world
 Sponsors:
• Nestle/Al Marai/Rawabi
• Water Companies
• Mobily/STC/ZAIN/Virgin
• Jeep/Land Rover
• Saudi/Fly Nas
• Columbia/Timberland/The Northface/Nike
• Java Time/Tim Horten etc.
• Huwawi/Samsung
• Instagram/Snapchat/Facebook
• Artic Cat/Polaris/Bombardie BRP/Suzuki/Yamaha/Kawasaki
• Food Trucks
• Eye of Riyadh & other Media Outlets
Sponsorship Types:
Platinum - Exclusive to One. Gold – Maximum of 3 Silver – Maximun of 5 Bronze – Maximum of 6
Title Sponsor - __ __ __

Logo as the Platinum Sponsor on all Logo as the Gold Sponsor on all Logo as the Silver Sponsor on all Logo as the Bronze Sponsor on all
advertisments – Electronic Billboards, advertisments – Electronic Billboards, advertisments – Electronic Billboards, advertisments – Electronic Billboards,
Mupis, Social Media, Newspaper & Mupis, Social Media, Newspaper & Mupis, Social Media, Newspaper & Mupis, Social Media, Newspaper &
Magazines Magazines Magazines Magazines

Dedicated Logo on all branding at the Logo to be included on all branding at Logo to be included on all branding at Logo to be included on all branding at
venue – RICEC. This includes all the LED the venue – RICEC. This includes all the the venue – RICEC. This includes all the the venue – RICEC. This includes all the
screens LED screens LED screens LED screens

Logo to be projected via Gobo Logo to be projected via Gobo Logo to be projected via Gobo Logo to be projected via Gobo

TV Interview Slot TV Interview Slot __ __

Company Video for 30seconds every Company Video for 30seconds every Company Video for 30seconds every __
15mins. 30mins. 30mins.

Dedicated Parking for 50 vehicles Dedicated Parking for 20 vehicles Dedicated Parking for 10 vehicles Dedicated Parking for 10 vehicles

100 Complimentary Passes 75 Complimentary Passes 30 Complementary Passes 20 Complementary Passes

Company Logo on Visitor Jackets & __ __ __

staff uniforms
SAR 350,000 SAR 250,000 SAR 100,000 SAR 50,000
Bespoke Sponsorship:
• We can create bespoke & tailormade sponsorship packages for the
companies.
Revenue:
• Investment – 8,000,000
• Sponsorships – SAR 1,900,000 (target 3,000,000 if bespoke option)
• Ticket Sales – SAR 150/- Adults, SAR 85/- year 15 & below, free entry
for people of determination & above year 65.
Estimated number of visitors/month 150,000
Estimated income through ticket sales – 8-9,000,000
Packages will be offered. These ranging from SAR500 for family of 5,
SAR400 for family of 4, SAR300 for 3 and SAR150 for a couple. The
ticket will include a padded jacket, which the visitors can take away
with them.
Techinal Details:
Activities at The Kingdom of Snow:
Activities at The Kingdom of Snow:
Snow Garden –
The snow garden is the most appreciated activation
for families and kids. It is the magic of being in the
snow.
Things to enjoy:
• The Polar Zoo with (synthetic) Polar Bears,
Penguins & other Polar animals
• Take pictures & selfies
• Mini-Ski Area
• Mini Sled on a snow mound
• Traino to pull very little kids
• Play, make Igloos (synthetic)
• Snowball shooting on targets (depending on extra
space)
• Create you own snowman
• Flow for a 350 sqm snow garden : 250 visitors at a
time.
• Snowshoes are provided to everyone. These are
to keep the already worn shoes, dry and maintain
the cleanliness of the snow. They can e worn over
any footwear.
Activities at The Kingdom of Snow:
Slide ramp with jump into an airbag :
A 9m high scaffolding ramp with a wooden floor covered with snow. The
bottom of the ramp is shaped as a kicker.
Visitors ride on a air-filled tub, slide over the ramp and dive onto a 9m x 15m
airbag at the end.
An activity, loved by the young adults.
Open to people above 110cmof height.
Flow- one jump every 60 sec.
Activities at The Kingdom of Snow:
• Cross country ski track
• 185m L & 2.50m W
• Visitors experience the Nordic Skiing. A
gradient ‘hill’ will be created a climbing and
sliding experience. Open to all, with Ski boot
Sizes 32 to 47.
• Flow - 100 persons at a time
Activities at The Kingdom of Snow:
• Synthetic ice rink

• Slide ramps - 2 slides ramps with 3 ways each.

Activities at The Kingdom of Snow:

• Climbing Wall
• 12m Height x 6m Wide
• 6 climbing ways at the same time
Activities at The Kingdom of Snow:
• The total flat area of snow is 1350m2
• It is divided in two activations; a snow
garden and a track for Cross Country
skiing.
• Possibility of using it as a Snowmobile
track.
• The slide ramps can be used for a show
with pro riders.
(We can change the configuration of the
different areas to increase the activity)
Thank You