CASE STUDY ON

PRESENTED BY
RAVIKANT
 What is MICE ?
• MEETING – Corporate conferences.
EX – Board meetings for corporate groups, financial seminars for overseas
investors.
• INCENTIVE (TRAVEL)- Trips conducted by companies as a reward or
training for employees . Also called corporate incentive/training tour.
EX- Awarding ceremony or reception are conducted by the head offices director
for high performing employees.
• CONVENTION- General assemblies, academic conferences hosted by
international and academics conferences hosted by international and academic
Organizations/associations.
EX- APEC,COP10,IBA ANNUAL CONFERENCE.
• EVENT/EXHIBITION- Cultural & Sporting events as well as trade shows
and exhibitions .
Ex- Tokyo International Film Festival, IAAF WORLD championship in athletics.
 Definition
IAPCO (the International Association of Professional Congress
Organizers) publishes a book called "Meetings Industry Terminology"
which functions as a dictionary for the meetings industry. These are
the definitions as put out by IAPCO:

Meeting - general term indicating the coming together of a number

of people in one place, to confer or carry out a particular activity.
Frequency: can be on an ad hoc basis or according to a set pattern, as
for instance annual general meetings, committee meetings, etc.

Incentive - meeting event as part of a programme which is offered

to its participants to reward a previous performance.
• Conference - participatory meeting designed for discussion, fact-
finding, problem solving and consultation. As compared with a
congress, a conference is normally smaller in scale and more select in
character - features which tend to facilitate the exchange of
information. The term "conference" carries no special connotation as
to frequency. Though not inherently limited in time, conferences are
usually of limited duration with specific objectives.

• Exhibition - Events at which products and services are displayed.

Recently, there has been an industry driven initiative to not use the
"MICE Market" label and instead say "The Meetings Industry" which
encompasses all the above.
 Importance of MICE
•
TOURISM
The growth of the economy & region as a whole gets a boost.
• It results in the betterment of infrastructure, mainly in transportation,
accommodation and air services.
• The different events fascinates investors from other parts of the country and the
world. The elements of relaxation, shopping and sightseeing are usually included in
MICE trips. Hence, most MICE travellers can be converted into leisure travellers who
would spend money on sightseeing and shopping.
• It is a fact that around 19% of delegates travel with at least one accompanying
person and that 39% of them visit other areas either before or after a meeting or
conference. Thus, MICE tourism is a powerful revenue earner and the foreign
exchange generated goes straight to the core of the region’s economy, ultimately
generating income for other parts of the country.
• MICE events increase awareness of the host country, create employment and
income, support the development of local and national industries, and help the
expansion of export markets.
 Incredible India – An
emerging destination for
•
MICE
According to International Congress and Convention Association
(ICCA), India is 27th meetings market. The inbound MICE segment
of India is growing at the rate of 15 to 29 per cent per annum.

• The conference market of India is valued at about $4.8 billion

and is growing at a rapid pace. Ministry of Tourism, Government
of India sponsors India Convention Promotion Bureau, which is
a business organisation, working for the past 25 years to
promote and establish India as the preferred MICE destination.
 Major destination
• Delhi – The capital of India, Delhi is a favourite MICE
destination for some time because of world class infrastructure,
ancient monuments and availability of excellent shopping
centres. Some popular business meeting venues include the
Habitat World Convention Centre, Vigyan Bhawan and the
convention hall at The Ashok.

• Noida – Noida is a popular destination because of world class

state of the art facilities available. The industry prefers Noida to
conduct seminars, meeting, and conferences and to launch
various products. With an excellent golf course, Noida also offers
smart venue at the Delhi International Expo Centre to hold
seminars and banquets.
• Hyderabad– Hyderabad with several heritage monuments, the Pearl
City has become a fast information and technology hub. The
Hyderabad International Convention Centre has already hosted
International as well as national conference and meetings within a
short period of time.

• Jaipur , Jodhpur and Udaipur – Jaipur provides world class facilities

and conference venues such as ITC Rajputana and B.M.Birla Science
center for conducting various business events. Jodhpur, the happening
business center is famous for few hotels such as Umaid Bhawan Palace
and Hotel Park Plaza to hold a conference. Udaipur remains one of the
best places to hold meetings and enjoy the charm of a royal era.

• Cochin – The City famous for backwater remains an ideal destination

for the MICE industry to conduct conference. Ayurveda remains a
major attraction for business delegates.
 A CASE STUDY ON
Rural Rajasthan’s
Royal Retreat!
Chokhi
Dhani
The rustic cultural beauty of Rajasthan is more alluring than its cosmopolitan face and
that describes the popularity of Chokhi Dhani, Jaipur which has been
acknowledged as ‘India’s Most Innovative Tourism Project’ by the Ministry of
Tourism, Government of India. A few short kilometres from the heart of Jaipur, this is
an experience like few others, amalgamating the quintessential village life of
Rajasthan with modern amenities in hospitality. It sets just the right ambience for a
one-of-a-kind MICE outing.
For groups checking in to reside here, the accommodations at Chokhi Dhani resort
are built in clusters and each of the blocks are unique in the placement and look of
the cottages. The colours of Rajasthan is the main ingredient of beauty here, while
the quality assurance of lodging could compete with any 5-star property in the
vicinity. The accommodations here comprises three categories; the Cottages,
Royal Cottages and Haveli suites. Each is a luxurious and spacious representation
of the Rajasthani way of life.
Meals at Chokhi Dhani Jaipur also means open air barbeques and if you thought a
Rajasthani meal is about the choicest of vegetarian food, then you would be
amazed at the variety of the non-vegetarian platter of kebabs at Chokhi
Dhani’s Kesar Kyari restaurant. Groups coming here can also relax at the
pristine Sheesha Lounge. The place is an ethereal experience at dusk. The
venue also has two other restaurants indoors, apart from the chaupal area where
buffets can be arranged for groups.
For those wanting to have a wedding reminiscent of the days of Rajasthani
royalty Chokhi Dhani is also a great option . The venue, décor, the camel and
elephants, the silver chariots and the hospitality of the people here make this
an almost inimitable experience of Rajasthan.
 Conferences
Chokhi Dhani not only offers all 5 star comforts, but is also fully equipped
to handle all your business conference needs. The resort, with its
ambiance of a typical rajasthani village, is an ideal venue for all
business meets with its fully air-conditioned 4 conference halls. From
small meetings to seminars of up to 300 persons, all arrangements can be
handled with professional efficiency and warmth of service that is the
hallmark of Chokhi Dhani.

Board Room -Multi facility board

room to organize business meetings.
Sajjan Goth-Chokhi Dhani also has a
smaller conference facility - Sajjan Goth
- to cater to more intimate and smaller
meetings for up to 40 persons. Ideal for
press conferences, corporate meetings,
etc..

Runjhun - A thematic setup specially

made for parties, conferences, banquet
and live functions, this hall is decked
with special lights, DJ setup, fully done
bar and gaming section. In a nutshell,
this place is all-in-one packet of fun and
entertainment
• Mahal Chowk- This
CONFERNCE hall set in the
thematic village ambiance, is
just the perfect amalgamation of
modernity with traditional
environment. Giving you a
touch and feel that takes you to
the prideful past..

• Mandani- This conference hall

OF THEATRE STYLE seats up to
300 persons. All modern audio-
visual aids are available to make
a presentation in the royal
ambiance. From simple white
board to multimedia LCD
projector.
Events at Chokhi Dhani can be specified to the specific requirements of
the corporate groups who come here. While the three indoor venues are
magnificent and can accommodate medium to large sized groups in
different seating arrangements, it is the outdoor space of this property
that would impress the most discerning venue seeker or corporate.
 Odisha
open to MICE
• tourism
The natural beauty of Odisha (erstwhile Orissa) in the form of wildlife
sanctuaries, temples and monuments, fairs, festivals and culture all
support state-of-the-art conferencing facilities in the state. All this and
more mark Odisha as one of the prominent MICE destinations in India.

• The availability of quality hotels and resorts at economical rates has

made Bhubaneswar and Puri popular choices for events and
conferences in Odisha. Add to that pre and post-convention activities
options such as heritage, art and culture, shopping and ecotours to
Chilika have helped make the state’s MICE programme very successful.
Connecting ODISHA
• Odisha is well connected to rest of the country by air, road and rail.
• Good flight connectivity to all major cities - Delhi, Mumbai, Bengaluru,
Chennai, Kolkata and Hyderabad from Biju Patnaik Airport in
Bhubaneswar
• Odisha lies in the Golden Quadrilateral Highway network connecting
all the four metro cities of India. National Highway (NH) 5 connecting
Kolkata and Chennai passes through Balasore, Cuttack, Berhampur
and Bhubaneswar, the three major cities of Odisha
• Bhubaneswar is also connected to all major cities through direct train.
From New Delhi itself, there are six direct trains including the
Rajdhani Express to Bhubaneswar and Puri.
Major hotels in Puri for MICE are Toshali Sands Ethnic Village Resort, a
4-star property at Konark Marine drive and Mayfair Resorts, a 3-star
property in the town at Puri. In Bhubaneswar, some leading 5-star
properties are The Trident, Mayfair Lagoon and Swosti Plaza (a 4-star
property). Toshali Group is also constructing a 5-star property in
Bhubaneswar, dedicated for conferences and Exhibitions .

AUDITIORIUMS

 Jayadev Bhawan
 Rabindra Mandap
 IDCOL Auditorium
 Bhaja Kala Mandap
 Open air auditorium at the Utkal Sangeet Mahavidyalaya
Incentives in Odisha - An adventure or eco-tourism
based incentive programme for delegates then Odisha has the capability to
mesmerise you with a plethora of options such as waterfalls (Khandadhar, etc.),
Chilika Lake (for bird watching, dolphin viewing and water sports), Nandan Kanan
Zoological park known for White Tigers and Lion safari and much more. Delegates
can also be entertained with cultural dance and music shows.
Odisha’s exquisite charm – Be it food,
accommodation, travel, shopping, etc., Odisha provides value-for-money services
and products. This Indian state is the proud host to cultural and religious events
like the Konark festival, Kalinga Utsav, Rath Yatra, Bali Yatra and more. Here you
can shop for ethnic handicrafts, textiles and intricate silver jewellery. Odisha is
adorned with ancient heritage temples and monuments (of Hinduism, Buddhism
and Jainism) like Lingaraj Temple, Konark, Jagannath Puri, Jain caves in
Bhubaneswar and Buddhist sites of Ratnagiri and Lalitgiri.
 CONCLUSION
India is spreading its muscles in the MICE sector both as a market
(domestic and outbound) and as a destination (inbound). The
MICE market of is growing rapidly with a booming domestic sector,
and a terrific outbound traffic. At same time, with the country’s
continuous efforts to increase its inbound corporate travel, hotels
and convention centres are witnessing gigantic expansion
programmes to make India into a leading corporate meetings
destination and hub. While foreign NTOs are making an very
aggressive bid for the Indian MICE traffic, Indian state tourism
boards, venues, hotel chains and MICE operators are also not too
far behind in growth plans to capture the maximum share.
In my point of view the Indian MICE industry is now providing seamless
opportunities for knowledge exchange , globlisation & accelerates non
governmental diplomacy. In such kind of events people tends to spend 20
to 30 percent times more than they spend on average travelling. The key
players for the MICE INDUSTRY IN INDIA are – food and beverage ,
medical , pharma , media and infrastructure.
 There are several new opportunities are available to
develop & promote MICE business, especially in the field
of Conferences and Convention. India has got big and
mega convention & conference centres and we can now
bid for larger conferences. We have quality and world class
new hotels coming up in Delhi and the prices are quite
comfortable and rooms are available. With the new
government of NARENDRA MODI at the Centre, there is
an overall impression and strong believe that the economy
will boom by April 2015. This positive impression will help
us facing the industrial challenges and move forward for
rapid and better growth in the industry in the upcoming
months.
 THANK YOU

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