PRESENTS

14 JUNE 2020 CIPUTRA ARTPRENEUR

by ANANDA SUKARLAN
narrated by H A N D R Y S AT R I A G O

EVENT PROPOSAL
Table of Contents

Harmony of the Sea  3

The Most Celebrated Musician in Indonesia 4

The Team 5

Kaya.id Company Profile 6

Audience Segmentation 7

Event Informations 8

Promotional Plan 9

Ticket Seat  10

Sponsorship Packages
Title Sponsor 13
Platinum Sponsor 14
Gold Sponsor 15
Silver Sponsor 16
Media Partner 17

Media Application
Press Conference Backdrop 18
Photo Spot Backdrop 19
Banner, Print Ads 20
Event Guide Book, Ticket 21

Documentation & Publication

Ananda Sukarlan & The Jakarta New Year’s Concert 22

Contact Us 29

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 14 JUNE 2020 CIPUTRA ARTPRENEUR
by ANANDA SUKARLAN
N a r r at e d by H A N D R Y S AT R I A G O

“Oh, the deep sea

Ocean of blue
In you I found my true friend
Many moons past, thousands of days ago”

The performers chose this particular theme to voice out concerns

about the environmental challenges facing Indonesia. A specific
focus will be given to the marine ecosystem, as almost 70% of
Indonesia’s territory is the sea.

Irresponsible human activities such as overfishing and

exploitation of natural resources continue to destroy the marine
ecosystem and undermining its rich biodiversity. Plastic waste is
also increasingly making its way to the sea and overcrowding the
ocean.

Through this performance, Ananda Sukarlan and all the artists

involved in the production wish to inspire the audience, urging
them into action and playing more active roles in loving and
protecting the environment.

Ananda’s new musical compositions are set to accompany the

story of a fisherman’s journey. The unconventional friendship
that he builds with a whale represents the interaction between
humans and their surroundings.

For “Harmony of the Sea”, Ananda collaborates with Handry

Satriago, who will tell the story through monologues.

Reda Gautama wrote the script.

3
The Most Celebrated
Musician in Indonesia
Ananda Sukarlan is a composer, pianist, educator and cultural activist who is the
only Indonesian listed in two books published by Cambridge: “2000 outstanding
musicians of the 20th century” and “The International Who’s Who In Music”.

Ananda has produced more than 300 pieces, which were written exclusively for
World Class composers such as Peter Sulthorpe, David Del Puerto, Per Norgard
and Gareth Farr.

Together with Fundacion Musica Abierta, Ananda wrote a piano piece for the
children in Spain, a piece that can be played with one hand and without pedal.
Ananda is the founder of Yayasan Musik Sastra Indonesia, a foundation established
to provide education and better access to classical music for the less fortunate.

4
 The Team

Handry Satriago (NARRATOR)

Handry Satriago is the CEO of General Electric Indonesia.
Handry’s passion in education and volunteering drives
him into a constant teaching-learning process, whether
it is within educational institutions or not.

Handry has joined Ananda Sukarlan’s concert as

a storyteller ever since the JNY Concert Millennial
Marzukiana back in January 2019. Handry reads stories
from his hometown Minangkabau, Malin Kundang.

His passion of combining art and environment inspired

him to initiate “Harmony of the Sea” alongside Ananda
Sukarlan and Kaya.id.

Nita Kartikasari (PRODUCER)

Nita founded KAYA.ID based on her passion and love
for her home country. She was inspired by Indonesia’s
richness of talents, cultures and stories. Having spent
15 years in the industry, with 5 years in the international
sphere; her skills expand to Brand Building, Public
Relations, Brand Communication, Digital Marketing
Operations, Consumer and Customer Engagement.She
is also a writer of a best selling book entitled “VIRAL”.

Reda Gaudiamo (SCRIPTWRITER)

A writer and singer, who has published her book Na
Willa for UK market.

For “A Symphonic Adventure” Reda write a script

that portray relationship between a fisherman and
a whale as a representation of human and marine
ecosystem interaction.

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Company Profile

A Business/ Marketing/ Brand Incubator to small &

mid- sized enterprises (UMKM) in Asia’s emerging
market. We innovate on strategy and ideas to build
brands and to be competitive locally and internationally.

Strength
Passionate to foster entrepreneurship in Asia, flourish
a hidden jewel of SMEs that aims to be GLOBALLY
COMPETITIVE, CREATE MORE JOBS, and ultimately GIVE
BIGGER IMPACTS TO SOCIETY.

Specialties
Focusing on emerging market with end-to-end brand
development strategies, visions, brand images and
propositions, go-to market strategies, business
development, understanding consumer insight into
driving sales and revenue of the company.

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 Audience Segmentation

1160 pax live audience

• Men – Women

• SES A+, A, & B

• age 17 – 50 years old

• Classical Music and Art

Performance Enthusiasts

• Naturalist/Environmentalist

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Venue

Ciputra Artpreneur*
Jl. Prof. DR. Satrio Kav. 3-5 Ciputra World 1,
Retail Podium Level 11-13 Kuningan,
South Jakarta, 12940 Indonesia

Sunday, June 14, 2020

4pm – 7pm

*) to be confirmed

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 Promotional Plan

• Official Press Release

• Media & Social Media Campaigns

• (National & Local Coverage) pre and post-event

• Associate partner event activations

• Influencers

• Tailor Made Promotional Program for Title Sponsor

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Ticket Seat

Diamond: 240 seats

Platinum: 312 seats
Gold: 530 seats
Silver: 72 seats

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 DIAMOND

PLATINUM

GOLD

SILVER

DIAMOND

PLATINUM

GOLD

SILVER

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SPONSORSHIP
PACKAGE

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 TITLE SPONSOR

VALUE:
Rp1.000.000.000
(One Billion Rupiah)
AVAILABILITY: 1 Sponsor

BENEFITS:
• Show presented by sponsor
• Special appearance/performance/program for
sponsor
• Endorsement by Ananda Sukarlan
• Free 100 Diamond, 50 Platinum, and 100 Gold tickets
• Sponsor booth
• Logo on press conference backdrop
• Logo on photo spot backdrop
• Logo on print ad
• Logo on event guidebook
• Adlibs 2x, opening & closing
• Logo and mentioned on JNYC’s and partners’
social media
• Tailor made sponsor program

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 PLATINUM

VALUE:
Rp500.000.000
(Five Hundred Thousand Million Rupiah)
AVAILABILITY: 2 Sponsor

BENEFITS:
• Free 50 Diamond, 50 Platinum, and 50 Gold tickets
• Sponsor booth
• Logo on press conference backdrop
• Logo on photo spot backdrop
• Logo on print ad
• Logo on event guidebook
• Adlibs 2x, opening & closing
• Logo and mentioned on JNYC’s and partners’
social media

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 GOLD

VALUE:
Rp200.000.000
(Two Hundred Thousand Million Rupiah)
AVAILABILITY: 5 Sponsor

BENEFITS:
• Free 10 Diamond, 20 Platinum, and 40 Gold tickets
• Sponsor booth
• Logo on press conference backdrop
• Logo on photo spot backdrop
• Logo on print ad
• Logo on event guidebook
• Adlibs 2x, opening & closing
• Logo and mentioned on JNYC’s and partners’
social media

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 SILVER

VALUE:
Rp100.000.000
(One Hundred Thousand Million Rupiah)
AVAILABILITY: 8 Sponsor

BENEFITS:
• Free 4 Diamond, 10 Platinum, and 20 Gold tickets
• Sponsor booth
• Logo on press conference backdrop
• Logo on photo spot backdrop
• Logo on print ad
• Logo on event guide book
• Adlibs 2x, opening & closing
• Logo and mentioned on JNYC’s and partners’
social media

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 MEDIA PARTNER
VALUE:
Partnership, Media Space
worth to Rp200.000.000
(Two Hundred Thousand Million Rupiah)
AVAILABILITY: 6 media partners

BENEFITS:
• Free 8 Diamond, 10 Platinum, and 30 Gold tickets
• Logo on press conference backdrop
• Logo on photo spot backdrop
• Logo on print ad
• Logo on event guide book
• Adlibs 2x, opening & closing
• Logo and mentioned on JNYC’s and partners’
social media

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Press Conference
BACKDROP LOCATION:
at Press Conference venue

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Photo Spot
BACKDROP LOCATION:
at venue

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 Banner
LOCATION:
to be confirmed

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Print Ad
20.5 x 31.5 cm

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Event Guide E-book

22
Ticket

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PREVIOUS CONCERTS
DOCUMENTATION
& PUBLICATION

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 Ananda Sukarlan Concert + Photo

2019: Millenia Marzukiana 2015: Jakarta New Year Concert

2014: “Juvenum”, Ananda Sukarlan’s New 2017 : ‘Differences Unite’ in Ananda

Year’s concert Kicking off a brand new Sukarlan piano concert
year by witnessing Ananda Sukarlan’s
love for Indonesia.

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Ananda Sukarlan & The Jakarta
New Year’s Concert + Photo

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• Millenia Marzukiana – Ciputra Artpreneur, 13 Januari 2019
• Differences UNITE - Fagetti Building, 22 Januari 2017
• OPERA Highlights – TITAN Center, 10 Januari 2016
• Haviʼn a Good Time – Teater Kecil TIM, 11 Januari 2015
• JUVENUM – Soehanna Hall, 5 Januari 2014 (Orchestra & Choir)
• PIANISSISSIMO 3 Generations – Yamaha Auditorium, 6 Januari 2013
• OPERA 2 KOMEDI – Auditorium Bank Indonesia, 8 Januari 2012
• PIANISSISSIMO 2 – Museum Nasional, 9 Januari 2011
• LIBERTAS – GBB, TIM 3 January 2010 (Orchestra & Choir)
• PIANISSISSIMO – Jogjakarta & Jakarta, GBB – TIM 4 January 2009 (Java)
• ARS Amatoria – GBB – TIM, 1 January 2008 (Orchestra & Choir)
• Trilogy Concert – Bandung, Bali, Jakarta 2006 – 2007
• Three World Premieres – Upper Room, 1 January 2006

Ananda Sukarlan “Variations on Ananda Sukarlan: Concerto Marzukiana

Kasih Ibu". no. 2 for Violin & Orchestra

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Thank You

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 FOR FURTHER INFORMATION,
PLEASE CONTACT:
PT Lumina Kaya Indonesia (kaya.id)
Prosperity Tower 12th Floor, Unit H
District 8, SCBD Lot 28
Jln. Jend. Sudirman Kav 52-54
Jakarta Selatan

CP: Debby (081319096070)/

debbynr@kaya.id