BEACH BASH

Group Members:
Presentation
Maham Siddiqui-54641
Event Management
Ahmer Irshad-48981
Instructor: Muna Farhad
Dania Imdad-52018
Introduction
Market Research
Planning and Budgeting
Analysis
Conclusion
Introduction

Organizing a super fun beach party where people can have a

great time with friends and family.
DJ showcase talent, connecting with a varied audience.
Empowering local food vendors for exposure, sales boost, and
community recognition, also reputable food brands for consistent
quality and flavors.
Beach hut walls transformed into canvases for attendees and
their friends to unleash their creativity.
In addition, we are also providing a "Rung Party" to the event.
 Market
Research
Our market research has shown
that beach parties are beacoming
increasingly popular.

Target Audience The beach party targets those

aged 18-35, both genders,
mainly Karachi residents.
The beach party targets
diverse music and
entertainment enthusiasts who
enjoy a lively outdoor
ambiance.
Vendors and
Competitor Zeemagazine event
Competitors
Main DJ DJ Naik

Food Stalls Bites4delight

Imperial Chinese Van
Society Burger
XGF
Bow

For Paint Activity Local shops at sadar market or urdu

And Rung party bazaar.
Planning and
Budgeting
Venue rental: 100,000
DJ NAIK: 100,000
Sound equipment, Lighting and decorations: 200,000
Security and staff: 25000
Marketing and promotion: 50,000
Electricity generator : 20,000
For painting activity and rung party: 120,000
Water bottle and snacks for 1000 person : 100,000
Total Budget: 715,000
Ticket price: 2,000
715,000\500= 1,430 per person
Total Profit from Ticket Sales: Rs. 570 * 500 = Rs. 285,000
5 Food Stalls at Rs. 10,000 Each
Total Profit from Food Stalls: Rs. 10,000 * 5 = Rs. 50,000
Ticket Sales Profit: Rs. 285,000
Food Stalls Profit: Rs. 50,000
Total Estimated Profit: Rs. 285,000 + Rs. 50,000 = Rs. 335,000
Analysis
Strengths Weaknesses
Energetic ambiance Logistical Complexities
Spotlight on local talent Noise restrictions
Vendor relationships Accessibility issues
Risk Management. Security

Opportunities Threats
Unique ambiance Weather Impact
Local Partnerships Competition
Social media buzz Safety Priority
Sponsorships Budget Challenges
Thankyou!

Conclusion
In conclusion, we have seen that organizing a
beach party is not only feasible but also highly
desirable. The beach party venture in Karachi
promises an exciting fusion of music, culture,
and food, targeting a diverse audience.