Engagement Party

August 9, 2022 at Punong Gary’s Place

I. Executive Summary
Traditionally, it is the future bride’s parents who host the party, and it is usually held at their home.
Today, it can be anyone: friends, siblings, other relatives, and even the future groom. It can be
celebrated at a home, in a restaurant, a hotel’s function room, or the couple’s favorite place. While of
course it’s fine for the décor and details to reflect engagement colors and theme, like your invites, don’t
feel like you have to rush to choose them just so your engagement party can match. You might even
consider picking a style and theme that are completely different from mix things up.
5W’s and 1H
What does a typical layout of the venue look like?
Why do you think the event met its goals?
When can you start decorating?
Where do guest park and how many spots are available?
Who is the main venue contact for day of engagement?
How many people does the dance floor accommodate?
II. Introduction
Shrouded in age-old trees and surrounded by a serene pond, an all-day breakfast menu ate Punong
Gary’s Place in Silay City sounds like the perfect idea. They have been in business for five years now,
opening only at night and on weekends and only accepting guests who have prior reservations.
Due to their limited supply of their organic natural ingredients as well as their distance to the city, they
cannot just accept walk in diners who are out on whim. And this is understandable, as they also want to
deliver the best quality food with the proper service. Their employees are from TAKAS Youth Community
a local community which they are supporting by creating a platform for harnessing different talents,
gifted with potentials. Their workers need not to go far places in search for a better job to sustain their
daily life. Everyone deserves a break. Amidst the busy life we have, we need to go to a pace where we
could sit back and relax. The serenity of the ambiance, the calmness of the surrounding and the overall
aura or vibe of the place will surely make you feel at peace. Take amazing photos of the views and
displays and curse, take photos with your friends and family. You will for sure have something to look
back as a concrete memorabilia output.

III. Objectives of the Event, Theme, and Scope

What does a typical layout of the venue look like?
All the things set the mood and organized with any one of these meeting place. You’ll also need to
measurements of the spaces within the venue. This might like common sense. But it’s tempting to just
start planning right away. However once you create a meeting layout you love, you don’t want to suffer
from having all your hopes and dreams crushed if you find out it’s not realistic later on.
Why do you think the event met its goals?
Develop a good understanding of your target population, you’ll be able to identify the right marketing
strategies and approaches for your event promotion. One more important thing to consider is that the
smallest events can attract people with different backgrounds and needs. Therefore, to target netter at
your events, use segmentation lists and cater to the preferences of each attendee.
When can you start decorating?
Elaborate centerpieces won’t do much good if they’re not in a central position. Make sure that all the
elements you want to draw people’s attention to are positioned accordingly. You should be an event
décor expert by now, so go forth and make your next event an unforgettable experience.
Where do guest park and how many spots are available?
It surely isn’t just another restaurant. The humble area surrounded by fishponds was developed and
managed by the family of former Side A member Joey Benin. Punong Gary’s Place was created with their
desire to give back. They employed people from the local community and part of the restaurants
proceeds goes to the Clean and Green project.
Who is the main venue contact for day of engagement?
Open every Thursday-Saturday 11AM-3PM. Contact +63 917 327 1729 or + 63 999 193 6767 (operating
hours from Tuesday-Sunday, 8AM-8PM only)
How many people does the dance floor accommodate?
Around 50 people to join the dance floor and enjoy the party with their partners. It might sound too
contrived, but it really helps to prepare some talking points to fill conversation comfortable.
IV. Demand Analysis
There are many events that held in Punong Gary’s Place such as wedding, birthdays, and even shows
and performances. Furthermore, many guest are attending the said events due to its serene ambiance
and fresh atmosphere of the place. Since this is an engagement party, we’ve partnered with Pioneer
Studio who is in charge for the video and photography as well as the potential alliance. In addition, our
marketing channels are through print advertising and guest posting. In terms of revenue sources, we
advertised our services to reach and spread into different potential clients.
V. Competition Analysis
Engagement party is one of the most important events of our clients, we make sure that this event will
run smoothly without any problem or conflict. But of course, as an event organizer, we must have
alternative activities if there are such situation that might happen. We can research about the other
event organizers on what strategies and services they offer for us to determine our strength and
weaknesses.
VI. Implementation
The venue of the Engagement Party which is in Punong Gary’s Place can hold approximately 100-200
persons which is suitable for the event. The equipment, funding and facilities are being monitored
before the event, as well as coordinating to the human resources, ensuring the sound system, preparing
the tools such as how many chairs, tables are needed. Furthermore, the deadlines of each phase will be
completed and finish before the tentative schedule of the event which is on August 9, 2022
VII. Financial Analysis
Description Amount Notes
Location/Address Php10,000 Hacienda Tinihaban, Silay City,
Negros Occidental
Service option Dine in, Takeout, No delivery
Food, Dinnerware, and Linens
for the Reception:
Outside catering Php40,000 Last choice because of extra
work it will require
Rent what is needed to provide Php30,000
food
Alcohol at Reception:
Host Bar Php35,000 Estimated will vary
Cash Bar Php60,000
Partial Host/Partial Cash Bar Php90,000 Host w/ pre-purchased wine &
beer until ir runs our

Floral Decorations:
Expensive Floral Php100,000
Inexpensive Floral Php50,000

Engagement Cake

Purchase Cake from outside Php90,000 Estimated

source
Music:
Hire a Live Bond Php50,000 Estimated
Hire a DJ Php35,000 Estimated
Use Friends Use a friends band and another
friends for DJ

Price Range by Category

Location Php10,000
Food, Dinnerware, and Linens for the Reception Php70,000
Alcohol at Reception Php185,000
Floral Decorations Php150,000
Engagement Cake Php90,000
Music Php85,000
Total Php590,000.000

VII. SWOT Analysis

 STRENGTHS OPPORTUNITIES

 Experienced event team  Possibilities for employment

 Many social media followers  The number of potential customers if
 High quality service the event become successful
 Increased knowledge of available
resources

WEAKNESSES THREATS

 Lack of funds  Resignation of competent staff

 Too little time for planning and setup  Intensity of competition
 No backup plan  Negative feedback from guest