KWHE TV-14

Hawaii’s FAMILY-to-BUSINESS Connection

Family Broadcasting Corporation: 6-25-18

Helping Advertisers deliver the RIGHT RESULTS
with the RIGHT MESSAGE at the RIGHT TIME!
 KWHE TV-14
• A full power television station that can reach 1.2M Viewers.
• Available Over-the-Air and on Hawaii’s Cable/Satellite systems.
• Owned by Family Broadcasting Corporation, a multimedia organization
providing the best in family-friendly entertainment and inspirational
programming.
• Broadcasting since 1986, KWHE -- originally founded as an inspirational
TV station – significantly expanded its audience in late 2017 by adding
more classic TV, entertainment, and lifestyle programming.
• KWHE’s family-friendly program schedule, combined with its rich
spiritual legacy, creates a positive, worry-free ad environment.
• With its emphasis on wholesome, proven programming, KWHE offers
advertisers a very efficient, attractive, and affordable opportunity to
connect with local families.
KWHE TV-14: Engaging Today’s Families
• Despite many changes to its structure, today’s
Family offers rich marketing opportunities.
• Parents today are older, better educated.
• More mothers are now in the workforce.
Today’s wife has higher levels of education,
often is the primary breadwinner.
• Engaging Families can be profitable, but the ad
message & platform must match the target.
• Focusing on the “family theme” -- not the
“family profile” -- is key to connecting.
• The message should reflect today’s family’s
mood (their anxieties, joys, fears, hopes).
• The media platform should enhance – not
detract from -- the message.

• KWHE’s Family Friendly programming offer a

unique platform niche for your ad message.
 Family Broadcasting’s KWHE TV-14

Prime Time Gains Year Over Year!

May-to-May M-F 7-10pm Viewer Growth • New programming = +14% more Viewers!
• Prime Time ads @ pennies per impression!
• Attractive, affordable, family-friendly!
2300
2250
2200
2150
2100 May-17
2050 May-18
2000
1950
1900
1850
Adults 18-64
Source: ComScore, U.S. Census
 Family Broadcasting’s KWHE TV-14

Total Viewership Gains Year to Year!

May-to-May M-F 5-10p Viewer Growth • New M-F 5-10p programs = +17% more Viewers!
• EF-Access-Prime @ pennies per impression!
• Attractive, proven, affordable, family-friendly!
18500
18000
17500
17000
16500
May-17
16000
May-18
15500
15000
14500
14000
Total
Viewers
Source: ComScore, U.S. Census
 KWHE TV-14 2018 Program Schedule
Radio Users listen to stations; Web Users click on sites; TV Users watch programs (not stations).
Day/Time Monday Tuesday Wednesday Thursday Friday Sat/Sun

6a-12pm Inspirational Programming/Infotainment Various

12p-2pm Lifestyle Lifestyle Lifestyle Lifestyle Lifestyle Various

Entertainment Entertainment Entertainment Entertainment Entertainment
2p-4pm Court Shows Court Shows Court Shows Court Shows Court Shows Various

4p-5pm Steve Harvey Steve Harvey Steve Harvey Steve Harvey Steve Harvey Various

5p-6pm Who’s The Boss Who’s The Boss Who’s The Boss Who’s The Boss Who’s The Boss Various

6p-7pm MASH MASH MASH MASH MASH Various

7p-8pm Heartland Heartland Heartland Heartland Heartland Various

8p-9pm Mad About You Mad About You Mad About You Mad About You Mad About You Various

9-10pm Just Shoot Me Just Shoot Me Just Shoot Me Just Shoot Me Just Shoot Me Various

10p-11p Celebrity Page Celebrity Page Celebrity Page Celebrity Page Celebrity Page Various

11p-12a COPS COPS COPS COPS COPS Various

12a-6am Classic TV Classic TV Classic TV Classic TV Classic TV Various

Detailed Program Schedule descriptions available upon request.
 KWHE TV-14’s Family Program Block
Reaching Thousands For Pennies!
Day/Time Program Total Viewers Adults 18-64
M-F 5-6pm Who’s The Boss? 2,513 1,583
M-F 6-7pm M*A*S*H 5,034 3,172
M-F 7-8pm Heartland 4,974 3,133
M-F 8-9pm Mad About You 2,890 1,821
M-F 9-10pm Just Shoot Me 3,051 1,923

Thousands (CPM’s) are more Valuable than Ratings (CPP’s)

“CPM’s give a uniform measurement that’s comparable to other media.” (Janice Finkel-Greene/Magna Global)
“To measure assets across platforms, media needs to be measured with the same currency.” (Julio Marenghi/Tribune)
“As viewers splinter into smaller groups, ratings go down, but behind 0 ratings = thousands of viewers.” (TVNewsCheck)

SOURCE: Honolulu May ComScore, US Census

Honolulu TV Market Profile
• #66-ranked television market.
• 419,540 DMA TV Households.
• 1,195,621 people.
• Television is most reliable source (84%).
• Cable coverage @ 84% (352K HH EST).
• Satellite coverage @ 9% (48K HH EST).
• Over-the-Air coverage @ 7% (29K HH EST).
• Ranks #6 / Asian population.
• Ranks #65 / Hispanic population.
• Ranks #103 / African American population.
• Median Income: $60,548.
• Total Retail Sales: $25,649,162.

SOURCE : Television Bureau of Advertising

 Key KWHE TV-14
Advertiser Takeaways
 KWHE is a full-power independent television station.
 Expanded its programming to engage more families.
 Offers popular Entertainment, Lifestyle, & Classic TV.
 Advertisers can reach thousands for pennies.
 KWHE’s #1 goal is to deliver results, not just impressions.
 KWHE offers a “safe harbor” from Consumer Activists.
 KWHE’s “Family Programs” will showcase your business.
 KWHE is focused, efficient, flexible, and effective.
 A small investment in KWHE will pay big dividends.
 Ask about the “FBC Peace of Mind Guarantee”!