BRAND

BRIEF
BACKGROUND Current Communication
HCL Jigsaw is a new pioneering program with an objective of building
a culture of problem solving in the country starting at the school level. “The Unpuzzle Platform”
It is India's Premier Critical Reasoning Platform for students in Grades
6 to 9.

OBJECTIVE [#HASHTAG]
Increase awareness about HCL JIGSAW and push for maximum #HCLJigsaw
registrations.

KEY DELIVERABLES MARKET

Educate audience about HCL Jigsaw and raise awareness on the importance of [TG PROFILE - 13-17  SEC AB male &
21st century skills. Drive listener participation and maximize registrations Female], [MARKET – Pan India]
through RJ advocacy.
Only knowledge is not sufficient to
make students succeed in the world.
Students need to attain 21st century
skills like problem-solving,
creativity, innovation,
metacognition, communication etc.
to endure in the modern world.
HCL Jigsaw is a pioneering Critical Reasoning
program for grades 6 to 9, aimed at nurturing critical
21st skills and building a culture of problem salving in
India
 
Problem Solving is listed as the top 10 skills needed
for future readiness by the World Economic Forum. It
encourages students to trust their abilities and
empowers them to think methodically.
 
Register today on www.hcljigsaw.com and win
rewards worth up to INR 1 L per student including
laptop, headphones and other exciting gadgets.
Learning opportunities at HCL Innovation Labs on
real world projects
TO RAISE AWARENESS ON THE IMPORTANCE OF 21ST-
CENTURY SKILLS AMONG PARENTS AND STUDENTS WE
BRING YOU….
 KAL KE
CHAMPIONS
Kal ke champions hain curious, smart, creative aur rehte hain har problem ko
solve karne ke liye tayyar.. BIG FM aur HCL Jigsaw dhoond rahe hain aaj ke
bachchon mein Kal Ke Champions!
 WHAT ARE 21st CENTURY SKILLS?

BIG RJs to connect with educators and talk about what are 21st
century skills and their importance.

In the future, complex problems that we can’t even

conceive right now will be everywhere. The more we focus
on students’ ability to devise effective solutions to real-
world problems, the more successful those students will
become.

RJ to talk about HCL Jigsaw, a competitive platform to assess critical reasoning skills in young students (6-9 Class). The program includes
opportunities to win exciting prizes worth Rs. 1 LAKH and creating innovative solutions. So, register now on www.hcljigsaw.com to find
out if your child can be India’s best problem solver!
 BIG FM PAR LAGEGI
CURIOSITY KI CLASS
Everyday there will be fun & educative classes on air by Big RJs and co-hosted by a Teacher
(Subject expert like Maths, Chemistry and Physics etc).
 
• Teachers to share some fun and educative tips
• Talk about new age learning and 21st century skill development
• Students to interact with teachers and ask queries
 
At the end of the show – BIG RJ will ask a tricky question and ask students to solve it. Everyday
BIG FM will pay HCL Jigsaw registration fees of 5 students who solve it first. – ANSWERS TO BE
SEND ON BIG FM’s WAHTSAPP NUMBER
KAL KE CHAMPIONS
ON BIG FM
• Radio Quiz Winners will be featured On-Air with BIG
RJs
• RJ to talk about their excitement for HCL Jigsaw
competition
• Fun and candid talk about their life and future plans
and what they do for fun
• Parents to talk about their efforts in making Kal Ke
Champions
DIGITAL ENGAGEMENT
• We’ll create a series of “BIG RJ vs Student” fun rapid
fire question videos on the lines of are you smarter than
a 5th grader.

• The objective is to create curiosity and awareness

around 21st century skills and promote HCL Jigsaw
platform and invite more registrations for the
competition.

• These videos will be posted on Social Media platforms

and widely shared on Whatsapp

• All communication to have Brand name and CTA to

maximize HCL Jigsaw Registrations
 ACTIVITY FLOW

RJs TO TALK ABOUT

21st CENTURY SKILLS ACTIVITY
AND ITS SUSTENANCE WITH:
IMPORTANCE RJ + WINNER STUDENTS
+ INTERACTION ON-AIR • TIME-CHECK
INVITE INTEGRATIONS AS
REGISTRATIONS FOR COUNTDOWN FOR
HCL JIGSAW REGISTRATIONS

CURIOSITY KI CLASS ON RJ TO TALK TO

BIG WITH A TEACHER PARENTS AND THEIR
AND STUDENTS INVOLMENT IN
EVERYDAY
DEVELOPING KAL KE
+
BIG FM TO PAY CHAMPIONS
REGISTRATION FEES FOR +
TOP 5 STUDENTS DIGITAL VIDEOS OF RJ
EVERYDAY vs STUDENT
THANK
YOU