In mass communication, media are the communication tools used to store and

deliver information .The term refers to components of the mass media, such as
print media, publishing, the news media, photography, broadcasting (radio and
television), digital media, and advertising. The most commonly used ways by the
media are: from photography, publicity and news articles. The celebrity world and
the mass media are tied together in a relationship. All this is confirmed by their
articles, tabloids, photos and videos taken by the paparazzi.
Celebrity culture is deeply rooted in the media. It would not exist without the
publicity it gained from the media, and would certainly not be as prominent today
without its continued relationship with the media.
The benefits of media in the lives of celebrities. One of the most important parts
of the media are celebrities. In the new media era, media reports can highly
influence public attitudes, and events involving celebrities usually draw great
attention from the public. This study investigates how social media impacts a
celebrity’s career and what the best practices are for receiving positive benefits.
The benefits are that media helps celebrities both in popularity and in making
money Moreover they often found their brand or even company. For example, we
all know the famous model Kyle Jenner, who is excellent example of how the
media helped her to become popular. She quickly gained followers on Instagram
and furthermore with the help of media she created her own company through
the Cosmetic line. So, Using media, celebrities can reach an expanded audience.
The next benefits of the media in lives on celebrities is dealing in self-promotion
and also become famous with its help. People originally like to know about the
life of famous people, they follow their life experiences, their clothes, their
ordinary life, people like to copy their idols. Celebrities by themselves use such
famous Internet services like Facebook, Twitter to communicate with fans, to
raise their popularity so they getting famous and more noticeable day by day. For
example The Kardashians is an American reality television series which focuses on
the personal lives of the Kardashian–Jenner family. This is a good example of self-
promotion. Its interesting that a few people knew about them, but with the help f
the media especially with their reality show, they become a successful and
noticeable family around the world.
Although there is also the negative affects of the media on celebrities. Despite the
benefits, there are also significant downsides to this relationship. For example,
they do not have their own personal space. Paparazzi often takes pictures on
celebrities with their partners, or even just out for a walk. People know not just
their good parts of life, they know mostly everything about their divorces,
scandals and other bad thing that can happen in the life. It is why many celebrities
are arguing about benefits of media on their lives. It is very difficult for them not
to pay attention to the paparazzi walking with them. Many celebrities are arguing
about that because like any other ordinary person they want their private life to
stay private. That's why celebrities often suffer from mental disorders and they
openly talk about it on television.
In this digital era, it is not difficult to find information about celebrities, no matter
how personal; private addresses of stars have been posted in both gossip columns
and traditional media outlets. The media is constantly on the hunt for the next
scandal, hunting for something that will make for a good headline .As u can see
on the picture there is a headline like: Help me, I cant stop eating. So there is a
trend in the media to dismiss the celebrity as a human. The fact that celebrities
are still people with emotions and personal opinions is generally disregarded in
the media.
To sum up I would like to summarize my presentation and say that today our lives
are surrounded by television, the Internet, newspapers, and movies, such as
media. Now, there is a world where you can't live without access to media for a
single day, and the influence of media on individuals and society is increasing.
Everything has its negative and positive sides as I have talked about it above, so
despite of it I strongly believe that Without the media, no field could develop as it
is now. It is a way to support and develop yourself for example in terms of career
and easily become a popular figure.