Kabhi Yaari…

Toh kabhi kabhi apna pan Reminding us of all those sweet

stories of love, care and compassion.
deta hai ye rishta..

It’s time we make our listeners relive

those moments as we bring alive and
recite the stories of friendship, family
and their bond…
RJ Moubani IS A, FILM, AND THEATRE ACTRESS,
WHO WORKS IN THE BENGALI FILM AND
TELEVISION INDUSTRY. SHE IS ALSO AN RJ AND
DAUGHTER OF JR PC SIRCAR.
 
DTDC IN ASSOCIATION WITH BIG FM WILL
INITIATE A STORYTELLING CAMPAIGN CALLED
DAKIYA PARCEL LAYA
WITH RJ MOUBANI AS AN EMOTIONAL CAMPAIGN
THAT CELEBRATES THE JOY OF RECEIVING GIFTS,
PARCELS FROM FRIENDS , FAMILY AND OUR LOVED
ONES.
 
 DAKIYA PARCEL LAYA

DAKIYA PARCEL LAYA..KHUSI KA PEYGAM

SAATH LAYA Underline the emotional bond of love
and care of each friend and family, and subtle
integration of different products of DTDC

Leverage the power of story-telling to share love and

care of friendship and families.

Based on insightful product taste centered around

friends and various family members.

Narrated in the signature poetic style of a Celeb RJ

To position DTDC with kind of relationship we shared

entire family and friends.
 DAKIYA PARCEL LAYA

There are moments, unique to each one, which often go

unrecognized in the journey of a relationship.

Celebrity RJ Moubani will showcase a 2 - 5 Minutes*

storytelling format where they will narrate feel-good stories of
receiving more than a parcel – a bagful of emotions

We will highlight DTDC within the story theme in a subtle way

to create maximum impact

Listeners are also asked to send their DAKIYA PARCEL LAYA

moments. Select stories will be featured on the show and the *STORY DURATION SUBJECT TO BUDGET
& PROGRAMMING APPROVAL
listener will win a Meet & greet opportunity with the celebrity
host
DAKIYA PARCEL LAYA

Story Topics
1. Family Nostalgia 

2. Friendship school time moments

3. Love Evenings

4. Going beyond the parcel

 DAKIYA PARCEL LAYA
STORYTELLING
MECHANISM

SPECIAL 1 MINUTE DIGITAL VIDEOS

SHOW ON AIR

THE MAKING
WEBISODES
ON AIR
• PROMOTD
BY TEASERS STORY ABOUT PHASE 1
& GOING BEYOND THE
PROMOS RELATABLE PHOTO STORIES WITH
PARCEL THE AUDIO PROMOTION THROUGH
SOCIAL HANDLES
 
PHASE 2
 SELECT JITHE STORY, TITHE
Show: Every Weekend PARLE MARIE MOMENTS AS
Time: TBD WEBISODES TO BE PLAYED ON
BIG SOCIAL
 DAKIYA PARCEL LAYA
DIGITAL
AMPLIFICATION

VOX-POP –
FB Post / Videos: Memes around Asking people
Big celeb teasing DAKIYA about their
about going PARCEL PARCEL
BEYOND THE LAYA STORY,
PARCEL AFP SHOW
MOMENTS
Teaser
DAKIYA PARCEL LAYA
RJ ADVOCACY
Evening Tea
Time Show
With Big RJ MOUBANI
KOLKATA Mohito

Mon – Sat – 5pm to 9pm

About RJ:
Moubani is an Tollywood celeb with whom would
like to sit and have a cuppa of tea with. She is also
the daughter of Jr PC Sircar.

The evening cuppa would delve around

conversations and gossips around the days
happening. Moubani has an ear to the City
happenings and engages in feel-good Stories that
enables a smooth drive for listeners back home. 

Interests: Storytelling, Magic, Watching Films,

Listening to Music, Making new Friends
 On Air Deliverables
RJ Bandya’s Show deliverables- 5PM – 9 PM

Element Start Date End Date Number of days Rotations / day   Total Rotations  
Show Bumpers Monday Saturday 26 2 52
Promo Monday Sunday 30 8 240
Hourly Tags Monday Saturaday 26 1 26
Rj links (tag) Monday Saturaday 26 2 52
Total 153 370
THANK YOU