ABC BAKERY – TEAM MARKETING

1 . LÊ THỊ HUYỀN THANH

2. LÊ THỊ PHƯƠNG THẢO
3. PHẠM THỊ QUÝ
4. NGUYỄN VĂN THẢO
 INTRODUCE ABC BAKERY AND THE NEW
01 PRODUCT

PROJECT DETAILS AND HIGHLIGHTS OF THE PRODUCT

RED
02

DRAGON 03
CHALLENGES AND MARKETING
STRATEGIES

FRUIT
BREAD
TURNOVER,PROFIT,
04 INVESTMENT MONEY
01 ABC BAKERY
A CHAIN OF STORES
ABC BAKERY

HISTORY STORES PREVIOUS BUSINESS

DEVOLOPEMENT PRODUCT SITUATION

- 3 STORES IN
- MULTIFORM - STABLE
- STARTED IN HANOI
AND - POSITIVE
2010 - 2 STORES IN
DIVERSE RESPONSE
- 10 YEARS HCM CITY - BREAD AND
- 2 STORES
CAKE
IN NHA
TRANG CITY
BRAND-NEW PRODUCTS: RED DRAGON FRUIT BREAD SERIES

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 DETAILS ABOUT OUR

02 PRODUCTS
 PRODUCTION PROCESS
A. RECIPE

After researching, conducting many different recipes, our

company has come up with an accurate standard formula to
produce quality bread:
+ 25kg of flour
+ 14kg red flesh dragon fruit (with shell removed)
+ 4,5kg water
+ 625gr fresh lasaffre yeast
+ 500gr salt
+ 125gr additive
With recipe will produce about 400 loaves of bread
Weight 120gr / loaf of bread before baking
 PRODUCTION PROCESS
B.
Step MANUFACTURE
1: Knead the dough with red dragon meat

Step 2: Squeeze the bread

Step 3: Fermentation

Step 4: Bake red dragon fruit bread

BENEFITS
1. Benefits of red heart dragon fruit
 BENEFITS
2. Benefits of pink dragon bread
2.3 Help the brain work best 2.4 Good for digestion

2.1 Help beautiful skin 2.2 Help strengthen bones

2.5. Bread can

lose weight!
Why not?
 HIGHLIGHTS

Red dragon bread will made a breakthrough for

young people and be welcomed and reviewed by
youtuber and food vlogger….
 HIGHLIGHTS

1. CUSTOMERS
Top 5 H'hen Niê Miss Universe turn bread into a
traditional costume

International tourists
 HIGHLIGHTS

2. MATERIAL
SOURCES
 HIGHLIGHTS

3. MODERN EQUIPMENT
 HIGHLIGHTS

4. Potential market
 CHALLENGES
03 MARKETING STRATEGIES
CHALLENGES

BUDGETS

BALANCE COST
OF THE
PRODUCTS

COMPERTITORS
MARKETING STRATEGIES

1. PRODUCT 3. PROMOTION

2. PRICE 4. PLACES AND MEANS OF ADVERTISEMENT

 ESTIMATED NUMBERS

04 INVESTMENT MONEY
 ESTIMATED NUMBERS

THE ESTIMATED TURNOVER IN A YEAR : 8 BILLION VND

PROFIT : INCREASE BY 20%

INVESTMENT MONEY : 2 BILLION VND = 20% OF THE SHARES

 USING INVESTMENT MONEY

FOR MANUFACTURE

50% 50%

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FOR PR AND ADVERTISEMENT
 LOGO

THANK YOU FOR

YOUR ATTENTION !
Any questions? From 19D170225-

Ngo Thi Hue (41816) to Everyone: 01:46 PM

I think your plan is kind of trendy when the farmers cannot sell
their dragon fruits and you change them to the bread but how
can you make your plan into a long-lasting plan? And the price
of it is also a problem when people are already accustomed to
the traditional one