Name: ROCAMORA, RICELL JOY B.

Course & Year: BEED-3

Subject: AS17 EPP 2

BUSINESS PLAN
Business Name: Ricell’s K-Café

IDENTIFY OPPORTUNITIES
Objectives, Goals and Strategies
Eating out is a growing trend, since people are increasingly pressed for time and enjoy this
convenience. People are fond into having snacks outside and going to places that they called
“instagrammable” or Instagram worthy where they can upload the photos and videos they have
taken from the place they went to and the foods they have eaten. We all know that nowadays,
kpop and kdrama invasion is rapidly increasing. We are attracted to things, places, foods,
music, characters that we have seen from kdrama but we can’t deny the fact that we can’t afford
to see those idols and actors and actresses from kdrama in person that is why Ricell’s K-Café
will bring you closer to them.

PLAN AND PREPARE THE VENTURE

The Ricell’s K-Café will offer a fresh point of view on Main Street. The menu will change
frequently, the service will be good, and the food will be the best. The restrooms will be clean.
There are three influential key success factors and activities that will contribute to the
accomplishment of Ricell’s K-Cafe's goals. These factors include: our ability to select the best
location(s), keeping variable and overhead expenses as low as possible, and building high
market visibility through brand building and advertising.
With respect to the business transaction, Ricell’s K-Cafe will deliberately choose to be
distinctive and unique in its customer experience.
The Ricell’s K-Café will present an image of wholesome, tasty food in an attractive, clean and
cozy atmosphere. The floors will be black and purple tile, the curtains and tablecloths will be
purple and white check, and pictures of your favorite kpop and Korean actors and actresses will
hang on the walls. The sign will be large enough to be read from the street, and will be designed
to promote the Café’s image. Comment cards will be at each table and will be collected at the
register. Suggestions for new or improved meals will be sought, as well as feedback on service
and the dining experience.
Target Market
1. Kpop/Kdrama Fans – Kpop/kdrama fans are everywhere. These fans will have a great time
dining with their favorite kpop stars, actors and actresses while listening to their favorite
kpop music.
2. Students – The café is located near the school, particularly the Western Mindanao State
University. The students can take a break and grab a snack in the café during their free
 time. Fast, accurate service will be provided, as these customers often have limited time to
eat.
3. Local Residents and Workers - Small ads will be placed weekly in the dining section of the
local newspaper. Specials will be promoted with an A-frame sign and, during slow periods,
coupons and “2-for-1” deals will be offered. Menus will be distributed to local businesses
and faxing in orders will be encouraged. Take-out will be attractively boxed and given equal
priority to sit-down services.
4. Tourists – We will be creating Facebook, Instagram and twitter page for all people from
different places to see our place and the foods we offer.

Competitive Analysis
The Competition - The Competitor Matrix below shows the Ricell’s K-café in comparison to its
competitors:

Seats Meals Pricing hours

Ricell’s K-Café 25 Pastries, ** 6:30 am – 10:00 pm
Coffee
Addictea 25 Milktea, *** 8:00 am – 8:00 pm
pastries
Tea-Ktalk 20 Milktea, ** 8:00 am – 5:00 pm
pastries
Teacup 10 Milktea, ** 7:00 am – 6:00 pm
pastries
Coolers 10 Pastries, *** 7:30 am – 7:00 pm
drinks

Marketing Strategy
In addition to an overall strategy, different actions and methods will be used for each of the
target markets.
1. Kpop/kdrama fans – 10% discount will be given to customer who will bring photo cards
of their favorite kpop idols.
2. Students – 10 % discount will be given to students who can bring their test paper with
perfect score.
3. Local residents and workers - small ads will be placed weekly in the dining section of the
local newspaper. Specials will be promoted with an A-frame sign and during slow
periods coupons and ‘2-for-1 deals will be offered. Menus will be distributed to local
businesses and the faxing-in of orders will be encouraged. Take-out will be attractively
boxed and given equal priority to sit-down services. And also, a discount for senior
citizens.
4. Tourists - Menus will be distributed to the local lodging establishments to encourage
their guests to come to the Café. Advertisements and listings will be placed in state wide
and regional tourist guides and publications and it will be posted on our social media
sites. Menus will also be placed at information booths and other spots likely to have
tourist traffic.
RESOURCE THE VENTURE AND TAKE AN ACTION
Ricell’s K-Café will be an independent startup venture. The proposed starting date for the
venture will be on February 14, 2022.
The Ricell’s K-Café will be located at Barangay Balugo, Imelda, Zamboanga Sibugay, with
seating for 25 patrons. The rent for the place is 10,000 pesos monthly. The site consists of a 20
x 20 square foot dining room, a 15 x 15 square-foot kitchen, two bathrooms, and a storage room
in back.
The kitchen will be equipped with a commercial stove, refrigerator, freezer, walk-incooler, oven,
microwave, and small commercial dishwasher. With bargain (but quality) equipment, the cost
will be 20,000 pesos. The walk-in cooler will be custom-built. Other startup expenses will be
dishes, furniture, food inventory, rent deposit, and marketing
The Ricell’s K-café theme will be Korean. The place will be renovated into design like in kdrama
and some interior decorations will be changed into kpop-inspired. Expect that kpop idols
standee will be display inside the café and the menu will be based in Kpop idols’ name.
The Ricell’s K-Café will be serving coffee, milk tea and pastries with an emphasis on healthy
and tasty food. Low-fat recipes will be used whenever possible in such a way as not to sacrifice
taste or appeal. Hours of operation will be 6:30 a.m. - 10:00 p.m., 6 days a week, and 8:00 a.m.
- 3:00 p.m., Sundays.
Jeon Jungkook will be head cook, and additional staff will consist of a part-time back-up cook
and two waitresses. During slow times, only one waitress will be used. Experienced staff
members have already been located.
Free food will be given to our 100th customer from the opening day.
Geoguseo Boja ! (See you there!)