BUKAYO DELIGHT

TAGLINE
“EVERY BITE A
CELEBRATION.WHERE
SWEETNES KNOWS NO
BOUNDS”.
 EXECUTIVE SUMMARY
The feasibility study, BUKAYO DELIGHT is a business that manufactures and
sales goods on both local and international market. BUKAYO DELIGHT, is a
newly established business that located front of Labason Integrated School. That
entails providing full services to the customers.
Students and those searching for a delicious and distinct snack at a reasonable
price will be our target market. We’ll also offer reasonable prices. We recognized
for the authentic and profitable venture. With the appropriate management and
market strategy.
The enterprise strength in identifying the market trends as well as the customer
preferences. A being new in the industry. The institute’s primary goal is to
establish and preserve positive relationships with the customers.
 MARKET STRATEGY

A market strategy is a plan that outlines how

business will achieve it’s marketing and sales
objectives within a specific market or a target
audience.
MARKETING MIX CONCEPTUALIZED
PRODUCT
Our product is Bukayo Delight, a sweetened
coconut strips. it’s main ingredients are the
coconut meat, and a white and brown sugar
and the other flavors, which are all rich in
vitamins that will make our body healthy.
Marketing
mix
PRICE
The price would be ₱5.00 each. The
price of Bukayo is affordable and
can be afford by everyone in
different walks of life in the
community, but offers a good
quality products.
PACKAGING
Refers to the process of design, evaluation
and production of packages.
• Box Design
• Labeling
• Visual Elements
• Product Information
• Sealed and protection
• Sustainability and co - friendly
• Branding and Logo
PROMOTION
The entire customer will choose and buy our
product through distributing flyers, so they will
be informed that our product exist. Flyers will
also be posted all over the municipality of
Labason. This is one and or very good way to
attract customers. And also we promote an
advertising or facebook ads. or posting through
social media to the group page like buy and sell
page.
SWOT ANALYSIS
OPPORTUNITIES
STRENGTH WEAKNESSES  Crowd favorite THREATS
 Broad possible
Nutritious Shelf - life market  Competitors
 There is no  Exdternal
Unique Sweetness
existing Bukayo environment like
Various with extracts taxes,licensing
choice flavors yet on the permits.
Availability market that is good  inflation rate
of resources for the health all  BFAD or DOST
ages.
STRENGTH
The company can say that the product is unique. It is not the usual that anyone can buy in the store. It also comes
with the most affordable price that will made you want to buy the product.

WEAKNESSES
One of the company weakness is the shelf life of the product, because it cannot last for a long period of time. It is
also sweet that the old ones were not gonna be able to eat because they have diabetes.

OPPORTUNITIES
Having a nutritious flavors of the prooduct, the business can say that the product will be known. It will be loved by
the consumers because it is new and it has always been the people’s favorite. And because of that, it will give the
opportunity to proponents by means or selling it in different places and it’s target market.

THREATS
Product testing to the Bureau of Food and Drugs (BFAD) or to the Department of Science and Technology (DOST)
is one of the company threats because it is too expensive and also the taxes. It may affect to the possible profit of
the company. Competitors the proponents know the same people also nmade the product like bukayo, buyt the
advantage of the company product is by being a nutritious one.
Bukayo is one of the native delicacies in the Philippines. The product gives the best definition of it, and it actually
over pass the old fashioned by way of preparing it. Unlike other bukayo or candies which only come from some
distinct flavor.
The Bukayo is offering not only typical Bukayo, but a nutritious one that will help to the health of the consumers.
 DEMAND DETERMINATION AND ESTIMATION

NO. OF BUKAYO PURCHASED

WEEK PRICE TOTAL
DAILY

250 ₱ 5.00 ₱ 1,250

1

300 ₱ 5.00 ₱ 1,500

2

3 200 ₱ 5.00 ₱ 1,000

4 400 ₱ 5.00 ₱ 2,000

Total : ₱ 5,750
MONTHLY MONTHLY INCOME

JANUARY 5,750.00
FEBRUARY 4,000.00
MARCH 4,000.00
APRIL 3,750.00
MAY 5,900.00
JUNE 2,050.00
JULY 4,020.00
AUGUST 4,000.00
SEPTEMBER 5,000.00
OCTOBER 5,000.00
NOVEMBER 5,500.00
DECEMBER 6,000.00
TOTAL: 50,970.00
YEARLY TOTAL

2024 ₱ 50,970.00

2025 ₱ 50,900.00

2026 ₱ 40,350.00

2027 ₱ 40,760.00
 DEMAND AND SUPPLY ANALYSIS
DEMAND

NO. OF RESPONDENTS PERCENTAGE

YES 491 49.1%

NO 248 24.8%

MAYBE 186 18.6%

TOTAL: 925
No. of respondents who purchased bukayo delight

Daily Weekly Monthly

491 248 186 925

No. of respondents who purchased bukayo delight once a month, twice a month and thrice a
month.

Number of Customer Percentage

Once a month 20 2%

Twice a month 15 1.5%

Thrice a month 5 .5%

SUPPLY

Bukayo Delight Flavor Supply Price Total

Pineapple 15 ₱ 5.00 ₱ 75.00

Chocolate 15 ₱ 5.00 ₱ 75.00

Buko Pandan 10 ₱ 5.00 ₱ 50.00

Jackfruit 20 ₱ 5.00 ₱ 100.00

Brown Sugar 10 ₱ 5.00 ₱ 50.00

White Sugar 15 ₱ 5.00 ₱ 75.00

Mascovado 20 ₱ 5.00 ₱ 100.00

Total: ₱ 525.00 x 30
Monthly Monthly Income
January ₱15,750.00
February 14,000.00
March 12,000.00
April 14,000.00
May 13,500.00
June 13,000.00
July 12,000.00
August 16,000.00
September 8,400.00
October 10,000.00
November 9,500.00
December 16,500.00
TOTAL: ₱154,650.00
YEARLY TOTAL

2024 1,855,800.00

2025 900,750.00

2026 1,855,620.00

2027 800,590.00
DEMAND AND SUPPLY GAP ANALYSIS
MONTH DEMAND SUPPLY GAP
JANUARY 50,970.00 1,855,800.00 1,804,830.00
FEBRUARY 700,040.00 1,800,350.00 1,100,310.00
MARCH 7000,400.00 900,400.00 200,000.00
APRIL 624,200.00 900,300.00 276,100.00
MAY 855,640.00 1,500,350.00 644,710.00
JUNE 800,600.00 1,400,110.00 599,510.00
JULY 400,430.00 900,350.00 499,920.00
AUGUST 350,400.00 900,300.00 549,900.00
SEPTEMBER 900,750.00 1,800,220.00 899,470.00
OCTOBER 900,550.00 1,450,110.00 549,560.00
NOVEMBER 250,425.00 800,250.00 549,825.00
DECEMBER 800,420.00 1,450,140.00 649,720.00
 RECOMMENDATIONS
The researchers recommend that the Bukayo Delight as a
delicious and nutritious type of a snack product. The Bukayo are
known as a snack that loved of many people around in Labason.
It was easy to make and affordable. When making Bukayo
Delight, we can use secret ingredients to make it tasty. First and
foremost it is important to use a striper to have a good texture.
You can also experiment with adding different flavors and
ingredients to your Bukayo Delight, such as Chocolate, Buko
Pandan, Jackfruit, Pineapple, White sugar, Brown Sugar, and
Mascovado flavor.
THANKS FOR
WATCHING