Fierro Cafe

BUSINESS PLAN

Submitted to
Mrs. Ma. Ccecelia Z. Matillao
Submitted by
Christine Joy S. Gelicame
Mary Grace C. Ramira
Raygine Maceda
Ladie March Rabanes
Marjoriie Siento
Michael Maur
RATIONALE

Fierro Café is a friendly, comfortable atmosphere where

the customer can receive quality food, service and
entertainment at a reasonable price. The Fierro Café will
offer a variety of choices to the customers.

Drinking Coffee on a daily basis is a way life here in

Province of Agusan, Butuan City. Opening café shop in
this quaint town where the people love each other as much
they love their coffee. We intended to sell freshly
brewed coffee using the new espresso machine.

The products we will we offering include coffee, coffee

beans, baked goods and Butuan delicacies. The Fierro café
will provide a good quality of coffee, food, relaxing and
good ambiance and a welcoming environment for the local
community.
FIERRO CAFE
Fierro is a spanish word which means “iron” and it is
often associated with strength and durability. We name
the cafe "Fierro Cafe" because it signifies the cafe's
commitment to providing robust and enduring quality in
terms of its products, service, and overall experience.

TAGLINE
“To deliver an unbeatable Coffee experience with pure
Filipino touch”. Our commitment is to provide you with an
unparalleled coffee experience that captures the pure
essence of Filipino culture. We strive to deliver
unbeatable quality, taste, and service, ensuring that
every sip of our coffee leaves an indelible mark on your
senses.

LOGO
COLOR DESCRIPTION

Symbolizes warmth, comfort, and authenticity,

creating an inviting atmosphere for customers.

Symbolizes a soft and elegant aesthetic,

reflecting the gentle and charming ambiance.

Symbolizes sophistication, elegance, and a

modern vibe.

MISSION
At Fierro Cafe, we deliver an exceptional coffee
experience infused with Filipino charm and hospitality.
Our warm and inviting atmosphere creates a gathering
place for people to connect, unwind, and indulge in the
unique flavors of Filipino coffee. With exceptional
service and a sense of community, we aim to leave a
lasting impression on every customer.

VISION
Fierro Cafe aims to be the top destination for Filipino
coffee, known for excellence, innovation, and preserving
Filipino coffee culture. We want to create a thriving
community of coffee lovers who enjoy unique flavors and
stories behind each cup. Fierro Cafe strives to expand
locally and globally, inspiring appreciation for Filipino
coffee and advancing the industry.

CORE VALUES
INTEGRITY – Operating with honesty, transparency, and
ethical practices in all aspects of our business.
RESPECT- Treating everyone with dignity, courtesy, and
consideration, fostering an environment of mutual respect
among customers, employees, suppliers, and partners.

EQUALITY- Embracing and promoting equality in all aspects

of our operations, ensuring fair treatment and
opportunities for all individuals, regardless of their
race, gender, ethnicity, sexual orientation, or
background.

AUTONOMY – Encouraging and respecting the autonomy of our

employees, empowering them to make decisions, take
ownership of their work, and contribute their unique
skills and ideas.

AUTHENTICITY- Preserving and showcasing the genuine

flavors, traditions, and stories of Filipino coffee
culture.

OBJECTIVES

 Make sure our customers are happy by providing

excellent service and high-quality products.

 Expand our presence by opening new coffee houses and

forming partnerships.

 Build a strong brand that is known for our commitment

to Filipino coffee heritage and positive impact.

 Develop fair trade relationships with coffee bean

farmers and promote sustainable sourcing.

 Engage with local communities through social

responsibility initiatives and support meaningful
causes.
 Continuously introduce new flavors and brewing
techniques to meet customer preferences.

 Foster a positive work environment and support staff

growth and motivation.

 Achieve financial stability and growth through

effective management and revenue generation.

BUSINESS LOCATION

Fierro Cafe is located at P-3 Villa Kananga, Butuan City,

beside Fast Track Driving School.

BUSINESS DESCRIPTION

Fierro Cafe is a cozy coffee shop that serves delicious

coffee, pastries, and traditional Filipino delicacies.
They offer a variety of coffee drinks made with high-
quality beans and tasty pastries like cakes and muffins.
Additionally, they proudly showcase Filipino treats such
as biko, bibingka, sapin-sapin, and suman, allowing
customers to experience the rich flavors of the
Philippines. At Fierro Cafe, you can enjoy a delightful
combination of coffee, pastries, and authentic Filipino
delicacies in a warm and inviting setting.

A. TARGET MARKET

When it comes to selling coffee and pastry, there is a

wide range of people who consume, coffee and we don’t
intend to place restrictions on the type of customers
that we intend attracting to our café shop. The fact that
our coffee shop will be located next to the Fast Track
Driving School means that our target market can be
categorized into 2 groups (Local residents and Student
Drivers).

The people we intend selling our products to are;

 Instructors and Staff of the driving School

 Students of the driving school

 Family and friends of driving school students

 University and College Students

 Working Professionals

 Government Officials

 Local community


OPERATIONS AND MANAGEMENT

A. Material Handling Equipment

Illustration Asset Price Year Estimated Yearly

useful depreciation

life

Mugs ₱100 2023 5 years ₱20

Plates ₱129 2023 6 years ₱21.5

Paper ₱5 2023 1 year ₱5

cups

Drinkin ₱49 2023 5 years ₱9.8

g glass

Spoon ₱18 2023 6 years ₱3

Forks ₱18 2023 6 years ₱3

Chef ₱200 2023 5 years ₱40

knife

Measuri ₱40 2023 7 years ₱5.7

ng cup
Straws ₱30 2023 1 year ₱30

Spatula ₱90 2023 4 years ₱22.5

Cutting ₱119 2023 6 years ₱19.8

board

Tongs ₱34 2023 5 years ₱6.8

Grater ₱249 2023 6 years ₱41.5

Whisk ₱69 2023 3 years ₱23

Can ₱350 2023 3 years ₱116.6

Opener
 Mixing ₱130 2023 5 years ₱26

bowl

Rolling ₱389 2023 4 years ₱96.5

pin

Oven 177 2023 2 years ₱58.5

glove

B. Machinery & Equipment

ILLUSTRATION ASSETS PRICE YEAR ESTIMATED YEARLY

USEFUL DEPRECIATION

LIFE

Coffee ₱760 2023 5 years ₱152

decanters

Regular ₱13,000 2023 8 years ₱1,625

coffee

grinder
Espresso ₱50,000 2023 12 years ₱4,166.6

Machine

Oven ₱1,960 2023 7 years ₱280

toaster

Gas stove ₱1,899 2023 7 years ₱271.3

Industria ₱1,500 2023 5 years ₱300

l blender

Reach-in ₱24,000 2023 15 years ₱1,600

refrigera

tors

Display ₱999 2023 4 years ₱249.75

case

Ice ₱7,500 2023 10 years ₱750

machine
 Hot water ₱1,330 2023 7 years ₱190

dispenser

Coffee ₱1,249 2023 8 years ₱156.13

brewers

Compartme ₱3,000 2023 10 years ₱300

nt sink

C. Furniture & Fixtures

ILLUSTRATION ASSETS PRICE YEAR ESTIMATED YEARLY

USEFUL DEPRECIATION

LIFE

Table ₱12,000 2023 20 years ₱600

Counter

Dining ₱8,000 2023 5 years ₱1,600

table
 Long ₱6,081 2023 5 years ₱1,216.2

table

(window

view)

Wooden ₱1,000 2023 4 years ₱250

high

stool

Chairs 850 2023 4 years ₱212.5

Trash ₱95 2023 2 years ₱47.5

bin

C. Utilities
ELECTRICAL EXPENSES
ELECTRICAL KWH RATE/H MONTHLY ANNUAL
EXPENSES BILL BILL

2.7854 11.57 5,000 60,000

AGUSAN DEL
NORTE
ELECTRIC
COOPERATIVE,
INC.
WATER EXPENSES
WATER M3 RATE/METER MONTHLY ANNUAL
EXPENSES BILL BILL

22.55 284.175 3,000 36,000

BUTUAN
CITY WATER
DISTRICT

INTERNET EXPENSES
INTERNET RATE RATE/MONTH MONTHLY ANNUAL
EXPENSES BILL BILL

Monthly 1,399 1,399 16,788

PHILIPPINE
LONG
DISTANCE

OTHERS
ILLUSTRATION ASSET PRICE YEAR ESTIMATED YEARLY
USEFUL DEPRECIATION
LIFE
Toilet Bowl 2,055 2023 10 205.5

Hand soap 160 2023 1 week 160

 Fire 1,150 2023 5 230
extinguisher

A. TECHNICAL SERVICE
Network and Wi-Fi Setup

We ensures reliable and secure internet connectivity by

setting up a network infrastructure and configuring Wi-Fi
access points. To enables customers and staff have access
to the internet seamlessly while in the cafe.

Loyalty Programs and Rewards

The cafe offers loyalty program or rewards system in

place to appreciate and reward our loyal customers. This
could involve points, discounts, or exclusive offers to
enhance our customer loyalty and engagement.

Online Ordering and Delivery

We provide online ordering options, allowing customers to

conveniently place their orders ahead of time for pickup
or delivery. This caters to customers who prefer a quick
and streamlined experience.

Convenient Parking

Our cafe provide or have access to convenient parking

options, making it easier for customers to visit and
enjoy their time at the cafe.

B. PHYSICAL PREMISES

The Fierro Cafe makes sure that every visitor is safe,

and in order to prevent any incidents, they take care to
provide first-rate facilities and services.

Well-Trained Staff
Fierro Cafe employs well-trained staff members who are
attentive to customer safety. They are knowledgeable
about safety procedures, emergency protocols, and are
trained to handle any potential security concerns.

Surveillance Systems
Fierro Cafe have surveillance cameras strategically
placed to monitor the premises. These cameras can act as
a deterrent to potential security incidents and assist in
the event of any untoward incidents.

Secure Entry and Exit Points

Fierro Cafe ensures that entry and exit points are
properly secured. This include the use of locks, access
control systems, or staff monitoring to regulate the flow
of customers and maintain a safe environment.

C. LOCATION MAP
MENU

FIERRO CAFE MENU

Hot Pastries

Kapeng Barako 90 Pandesal 35

Caffe Latte 115 Cinnamon Bun 39

Caffe Mocha 115 Glazed Donut 35

Americano 120
Carrot cake 70

Cappuccino 100
Iced Special Delicacies

Mango Frappe 135 Biko 35

Iced Latte 125 Sapin-sapin 35

Iced Mocha 125 Suman 35

Iced Americano 105

Chilled Beverages Bibingka 25

Coke regular 60

Sprite 60
FLOOR PLAN

FLOOR PLAN
PERSPECTIVE

Exterior

Interior
 ORGANIZATIONAL CHART WITH JOB DESCRIPTION

General Manager
Mary Grace Ramira

Kitchen Manager Cafe Manager Barista Manager

Raygine Maceda Christine Joy Gelicame Michael Maur

Pastry Chef
Marjorie Siento Front of the House
 Host/ hostesses

Owner/Founder:
-Provides strategic direction and oversees the cafe's
operations.

General Manager:
-Manages overall cafe operations.
-Supervises department heads.
-Implements business strategies.

Cafe Manager:
-Oversees front-of-house operations.
-Manages staff and ensures guest satisfaction.

Kitchen Manager:
-Coordinates food preparation and menu development.
-Manages kitchen staff and maintains food safety
standards.

Barista Manager:
-Leads the barista team and ensures coffee quality.
-Manages baristas and coffee production.

Front-of-House Staff:
-Provides customer service, takes orders, and serves
customers.

Customer Service Staff:

-Assists customers and addresses inquiries or concerns.

Chefs:
-Prepares and cooks food according to recipes and
standards.

Cooks:
-Assists chefs in food preparation and maintains kitchen
cleanliness.

Kitchen Staff:
-Assists with food prep and kitchen organization.

Baristas:
-Prepares and serves coffee beverages with a focus on
quality.

OPERATING SCHEDULE

DAYS OPEN CLOSE

MONDAY 7:00 AM 11:00 PM
TUESDAY 7:00 AM 11:00 PM
WEDNESDAY 7:00 AM 11:00 PM
THURSDAY 7:00 AM 11:00 PM
FRIDAY 7:00 AM 11:00 PM
SATURDAY 7:00 AM 11:00 PM
SUNDAY 9:00 AM 10:00 PM

SOURCE OF FINANCING

A. INITIAL CAPITALIZATION AND INDIVIDUAL

CONTRIBUTION

Each of the six investors in Fierro Cafe contributed

₱550,000 to the venture, which was made possible by their
financial support. It comes to ₱3,300,000. The numbers
are as follows:
Partners Contributions
Mary Grace C. Ramira 550,000.00
Marjorie Siento 550,000.00
Ladie March Rabanes 550,000.00
Raygine Maceda 550,000.00
Christine Joy S. Gelicame 550,000.00
Michael Maur 550,000.00
Total Amount 3,300,000.00

SALARY AND WAGES

A. RAW MATERIALS

PRODUCT QUANTITY UNIT PRICE AMOUNT

Coffee beans 10 packs 1,200 12,000
Creamer 15 packs 115 1,755
Sugar 20 kls. 80 1,600
Fresh milk 30 pcs. 120 3,600
Whip cream 20 pcs. 350 3,500
Flavored 6 pcs. 280 1,560
syrups
Flour 20 kls. 40 800
Salt 10 kls. 20 200
Yeast 10 packs 50 500
Baking powder 10 packs 40 400
Cinnamon 10 packs 65 650
powder
Banana 10 hand 20 per kilo 200
Carrot 8 kls. 30 per kilo 240
Egg 4 trays 230 920
Lard 1 container 89 89
Glutinous 10 kls. 55 550
rice
Coconut milk 15 packs 55 825
Peanut 3 kls. 45 135
Cornstarch 10 packs 20 200
Condensed 10 packs/cans 50 500
Evaporated 10 cans 40 400
milk
Sago 10 packs 25 250
Gulaman 10 sachet 18 180
Iced tea 20 sachet 18 360
TOTAL 30,884

B. SUPPLIES

NAME OF TOOLS QUANTITY PRICE TOTAL

Computer 1 pc. 12,400 12,400
Printer 6 pcs. 6,000 6,000
Folders 15 pcs. 15 225
Laptop 1 pc. 18,000 18,000
Bond paper 3 rims 235 705
Telephone 1 pc. 695 695
Whiteboards 1 pc. 1,200 1,200
Ballpens 3 boxes 80 240
Stapler 2 pcs. 89 178
Sticky notes 5 pcs. 15 75
Staples 10 boxes 23 115
Uniform 2 pcs. 2504,800 500
Cashier registered 1 pc. 4,800 4,800
machine
Debit/Cart/ATM Scanner 2 pcs. 1,500 3,000
DTR 1 pc. 100 100
Name plate 1 pc. 150 150
Order slip 15 pcs. 25 375
Telephone 1 pc. 695 695
Scotch Tape 5 pcs. 11 55
Thermal receipt paper 3 rolls 35 105
Money tray 2 pcs. 100 200
Coin bag 10 pcs. 20 200
Cash bag 10 pcs. 20 200
TOTAL 50,213
C. EQUIPMENTS

ITEM QUANTITY PRICE TOTAL

Mugs 100 pcs. 100 10,000
Plates 100 pcs. 129 12, 900
Paper cups 100 pcs. 5 500
Drinking 80 pcs. 49 3,920
glass
Spoon 60 pcs. 18 1,080
Forks 60 pcs. 18 1,080
Chef knife 3 pcs. 200 600
Measuring cup 2 pcs. 40 80
Straws 100 pcs. 30 3,000
Spatula 3 pcs. 90 270
Cutting board 3 pcs. 119 357
Tongs 2 pcs. 34 68
Grater 1 pc. 249 249
Whisk 2 pcs. 69 138
Can opener 1 pc. 350 350
Mixing bowl 2 pcs. 130 260
Rolling pin 2 pcs. 389 778
Oven glove 3 pcs. 177 531
TOTAL 36,161

D. MACHINERY AND EQUIPMENT

ITEM QUANTITY PRICE TOTAL

Coffee 1 pc. 760 760
decanters
Regular 1 pc. 13,000 13,000
coffee
grinder
Espresso 1 pc. 50,000 50,000
Machine
Oven Toaster 2 pcs. 1,960 3,920
Gas stove 1 pc. 1,899 1,899
Industrial 1 pc. 1,500 1,500
blender
Reach in- 1 pc. 24,000 24,000
refrigerator
Display Case 1 pc. 999 999
Ice Machine 1 pc. 7,500 7,500
Hot water 1 pc. 1,330 1,330
dispenser
Coffee 1 pc. 1,249 1,249
brewers
Compartment 2 pcs. 3,000 3,000
Sink
TOTAL 112,157

E. FURNITURES AND FIXTURES

ITEM QUANTITY PRICE TOTAL

Table Counter 1 12,000 12,000
Dinning Table 4 8,000 32,000
Long Table 2 6,081 12,162
Window View)
Wooden high 7 1,000 7,000
stool
Chairs 16 850 13,600
Trash Bin 10 95 950
TOTAL 77,712

Fierro Cafe
Income Statement for the period
January- December 31, 2023

Gross Income:

10 x 100= 100,000= net per day

10,000 x 30= 300,000= net per month
300,000= 3,600,000= net per year

Operating Expense:
Monthly Bill Annual Bill
Electricity 5,000 60,000

Water 3,000 36,000

Internet 1,399 16,788

Rent 10,000 120,000

Per Month Per Year

Salary 129,462 1,553,554

TOTAL
Raw Materials 31,384
Furniture & 77,712
Fixtures
Utensils 36,161
Supplies 50,213
Equipment 112,157
TOTAL EXPENSES 2,093,969

NET INCOME 1,506,031