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  • Business Level Strategy

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    Christine Joy Gelicame
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    This chapter discusses business level strategy and focuses on how companies can gain competitive advantage in a particular business or industry they operate in. It highlights different types of business level strategies like cost leadership, differentiation, and focus that companies can pursue. The chapter emphasizes that business level strategy is about making choices about the type of product and customers a company wants to target to be successful.

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    Original Title

    BUSINESS LEVEL STRATEGY

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    This chapter discusses business level strategy and focuses on how companies can gain competitive advantage in a particular business or industry they operate in. It highlights different types of business level strategies like cost leadership, differentiation, and focus that companies can pursue. The chapter emphasizes that business level strategy is about making choices about the type of product and customers a company wants to target to be successful.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views23 pages

    Business Level Strategy

    Uploaded by

    Christine Joy Gelicame
    This chapter discusses business level strategy and focuses on how companies can gain competitive advantage in a particular business or industry they operate in. It highlights different types of business level strategies like cost leadership, differentiation, and focus that companies can pursue. The chapter emphasizes that business level strategy is about making choices about the type of product and customers a company wants to target to be successful.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 23

    CHAPTER 8:

    BUSINESS
    LEVEL
    STRATEGY
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