MARKET PLAN

4.1 Market Analysis which includes demand

and supply vis-à-vis competitor
Total A B C Total supply
Demand
Year 1 105,260 1,575 1,733 1,906 5,214
Year 2 115,550 1,600 1,760 1,936 5,296
Year 3 121,223 1,881 2,069 2,276 6,226
Year 4 150,105 1,925 2,118 2,330 6,373
Year 5 153,095 2,000 2,200 2,420 6,620

4.2 TARGET MARKET

Other
School
Catering
School
Student
Catering
Other

Student
 POSSIBLE CUSTOMER
1.BES Student
2.Lcup Student
3.La Consolacion University
4. Bulacan Ecumenical School
5. Hapietite Catering Services
6. Other Catering Services
7. Employer of banks
8.Commuters

4.3 Competitor Analysis

DK Bread and pastries

- DK bread and pastries is located at Malolos Bayan, since there’s a lot of people in the market
their location is one of their advantage. As a newly opened business our pastry business is kind
of a disadvantage in terms of location since a bit far from the market however we did a research
before putting our pastry business there, there’s a lot of people there also who always buy
bread in the morning. DK bread and pastries is established a year before us so they are quite
known however their bread and pastries prices is higher than us this is due to their demand they
tend to high the price since a lot of buyers know about their business. About the product they
only sell ordinary breads unlike us that you can customize and use it for occasions, their product
is the one who doesn’t have a design or can I just say it’s plain but the price is higher than us, so
this is one of their disadvantages to us. As a newly opened shop we will take note of the
popularity demand of each of our competitors.

Cuevas bakeries
 - Cuevas bakery is also located at malolosbayan quite near from DK Bread pastries it is in front of
everwin supermarket so you can see that’s market popularity is really high since there’s a lot of
people who keeps on walking there, in addition the the place of this bakeshop is really big so
there’s a high chance that people can easily notice about this bakeshop. Compare to our shop
that is new this one is really there for how many years now so people know their taste on their
products however there’s a lot of people that needs to change of their taste and preferences
too so it’s a good thing that we establish a highly new innovated bakeshop for others to have
their own decision making whether they’ll buy on that bakeshop or they need to change their
taste. It’s a good thing for us too that we lowered the price of our pastries but high quality for
others we made it affordable but high quality and tasteful breads.

PASTRY CHEF

Pastry chef is one of the famous buffet restaurant in bulacan, in terms of their dessert they also
have various lunch dishes which made people always went into their restaurant because of its
taste and plenty foods, In addition to because they are now famous and most of the people
know how pastry chef runs they managed to established branches over bulacan, they have
branch in crossing, tikay, and fausta. However, the price per head of their dishes and pastries is
a little bit higher which is 299 per head for weekdays and 249 for weekends which is kinda
higher for us. Our business used to focus more on bread and pastries so competing with this
business isn’t our priority but we considered them as one of our competitor because of their
dishes that they serve which is similar to ours.

4.4 Marketing and Sales Strategy

Bread fit cakery have a social media account like facebook, twitter, Instagram to advertise with other
people. Social media account is the marketing strategy of our business, we assume that using social
media account helps us to know and to endorse to the other by using these sites.
4.5 Product/Service Characteristics or Features

Freshly prepared- Fresh and new pastry products at all times during business operations. Six to eight
moderate batches of bakery and pastry products are prepared during the day to assure
fresh baked goods are always available.
Affordable- Customer can buy to our bakeshop because the price is low and affordable cost.
Taste- The product is common but they have a different taste that customer like because its innovative
taste and putting a creative design and have a good smell.

4.6 PRICING POLICY

Bread fit cakery are have a different product and different prices depend on their sizes and flavor. Chart
below are the different prices and the flavor of bread fit cakery.

CAKE PRICE
Regular Junior
 Black Forest 620 320
Ultimate Chocolate Cake 550 350
Ube Cake 600 300
Dulce De Leche 610 305

CUP CAKES PRICE

Death Chocolate 40
Mocha 30

Cookies and Cream 30

Chocolate 35

Classic Vanilla 30

COFFEE PRICE
(Hot or Iced Coffee)

Caffe Latte 40
Espreso 50
Mocha 40

Chocolatte 60
Black Coffee 30

Cappucino 40
 BREAD PRICE
Spanish 15

Buko Pie 20
Macapuno 20

Pan 30

Pandecoco 15

Ham and Cheese 15

Hopia 15
Cheese Pandesal 5

4.7 Sales Projection

 COFFEE
COFFEE PRIC QTY. PER YEAR 1 YEAR 2
E MONTH
        QTY. PESO QTY. PESO
UNITS UNITS
Café Latte 40 120 1440 57600 1584 63360
Espresso 50 60 720 36000 792 39600
Mocha 40 80 960 38400 1056 42240
Chocolate 60 360 4320 259200 4752 285120
Black 30 180 2160 64800 2376 71280
Coffee
Cappuccino 40 120 1440 57600 1584 63360
TOTAL 513,60
0
YEAR 3 YEAR 4 YEAR 5
QTY. UNITS PESO QTY. UNITS PESO QTY. PESO
UNITS
1742.4 69696 1916.64 76665.6 2108.304 84332.16
871.2 43560 958.32 47916 1054.152 52707.6
1161.6 46464 1277.76 51110.4 1405.536 56221.44
5227.2 313632 5749.92 344995.2 6324.912 379494.72
2613.6 78408 2874.96 86248.8 3162.456 94873.68
1742.4 69696 1916.64 76665.6 2108.304 84332.16

CUP CAKES
 CUP CAKES PRIC QTY. PER YEAR 1 YEAR 2
E MONTH
        QTY. PESO QTY. PESO
UNITS UNITS
Death 40 1500 18000 720000 19800 79200
Chocolate 0
Mocha 30 900 10800 324000 11880 35640
0
Cookies and 30 1200 14400 432000 15840 47520
Cream 0
Chocolatte 35 1800 21600 756000 23760 83160
0
Classic vanilla 30 600 7200 216000 7920 23760
0
TOTAL 2,448,00
0
YEAR 3 YEAR 4 YEAR 5
QTY. PESO QTY. PESO QTY. UNITS PESO
UNITS UNITS
21780 871200 23958 958320 26353.8 1054152
13068 392040 14374.8 431244 15812.28 474368.4
17424 522720 19166.4 574992 21083.04 632491.2
26136 914760 28749.6 1006236 31624.56 1106859.6
8712 261360 9583.2 287496 10541.52 316245.6
 CAKE: Regular Prices
CAKES PRICE QTY. PER YEAR 1 YEAR 2
MONTH
    Regula   QTY. PESO QTY. PESO
r UNITS UNITS
Black Forest 320 450 5400 1728000 5940 1900800
Unlimited 350 300 3600 1260000 3960 1386000
Chocolate Cake
Ube Cake 300 150 1800 540000 1980 594000
Dulce De Leche 300 240 2880 864000 3168 950400
TOTAL 4,392,00
0

YEAR 3 YEAR 4 YEAR 5

QTY. PESO QTY. PESO QTY. UNITS PESO
UNITS UNITS
6534 2090880 7187.4 2299968 7906.14 2529964.8
4356 1524600 4791.6 1677060 5270.76 1844766
2178 653400 2395.8 718740 2635.38 790614
3484.8 1045440 3833.28 1149984 4216.608 1264982.4
 Junior price
CAKES PRICE QTY. PER YEAR 1 YEAR 2
MONTH
    Junio   QTY. PESO QTY. PESO
r UNITS UNITS
Black Forest 620 300 3600 2232000 3960 2455200
Unlimited 550 240 2880 1584000 3168 1742400
Chocolate Cake
Ube Cake 600 150 1800 1080000 1980 1188000
Dulce De Leche 610 150 1800 1098000 1980 1207800
 TOTAL     5,994,000

YEAR 3 YEAR 4 YEAR 5

QTY. PESO QTY. PESO QTY. PESO

UNITS UNITS UNITS
4356 2700720 4791.6 2970792 5270.76 3267871.2

3484.8 1916640 3833.28 2108304 4216.608 2319134.4

2178 1306800 2395.8 1437480 2635.38 1581228

2178 1328580 2395.8 1461438 2635.38 1607581.8

TOTAL 7,978,014
 BREAD PRICE QTY. PER YEAR 1 YEAR 2
MONTH
      QTY. UNITS PESO QTY. UNITS PESO
 
Spanish 15 3600 43200 648000 47520 712800
Buko Pie 20 900 10800 216000 11880 237600
Macapuno 20 3000 36000 720000 39600 792000
Pan 30 1500 18000 540000 19800 594000
Pandecoco 10 1800 21600 216000 23760 237600
Ham & Cheese 15 2400 28800 432000 31680 475200
Hopia 10 3000 36000 540000 39600 594000
Cheese Pandesal 5 15000 180000 900000 198000 990000
TOTAL 4,212,00
0

YEAR 3 YEAR 4 YEAR 5

QTY. UNITS PESO QTY. UNITS PESO QTY. UNITS PESO
52272 784080 57499.2 862488 63249.12 948736.8
13068 261360 14374.8 287496 15812.28 316245.6
43560 871200 47916 958320 52707.6 1054152
21780 653400 23958 718740 26353.8 790614
26136 261360 28749.6 287496 31624.56 316245.6
34848 522720 38332.8 574992 42166.08 632491.2
43560 653400 47916 718740 52707.6 790614
217800 1089000 239580 1197900 263538 1317690
5.1 Projected cost
CAPITAL AMOUNT
Owner 509,305,000
TOTAL: 509,305,000

LAND AMOUNT
Building 10,000
TOTAL: 10,000

RAW MATERIALS UNIT COST UNIT TOTAL

Cheese 150 40 box 6,000

Butter 1500 1 drum 1,500

Coffee powder 775 10 kg 7,750

Sugar 950 1 bag 2,500

Egg 290 150 tray 27,500

Flour 180 1 bag 760

Salt 750 15 kg 750

Other 5,000

Total 4,595 51,760

 MACHINES AND UNIT COST UNIT TOTAL
EQUIPMENT
WEIGHING SCALE 1,000 1 1,OOO
OVEN 58,000 1 58,000
DOUGH KNEADER 10,500 1 10,500
REFRIGERATOR 13,00 1 13,000
CHILLER 25,000 1 25,000
MIXER 10,400 1 10,400
BREAD SLICER 15,000 1 15,000
COFFEE MAKER 5,000 1 5,000
DIVIDER 3,000 5 15,000
BREAD WARMER 13,000 1 13,000
MEASURING CUPS 50 10 500
SPATULA 80 5 400
STAINLESS BOWL 100 10 1,000
PLANCHA 166 30 4,980
COFFEE MUGS 50 20 1,000
OTHER 20,000
TOTAL 154,346 79 193,780

FURNITURES AND UNIT COST UNIT TOTAL

FIXTURES
WORKING TABLE 2,000 3 6,000
SET OF DINE IN 4,500 6 27,000
TABLE
SOFA 700 1 700
COMPUTER 10,500 1 10,500
OTHERS 5,000
TOTAL 17,700 11 49,200
 REGISTRATION
REGISTRATION AMOUNT
DTI/SEC 500
MUNICIPAL/BUSINESS PERMIT 300
BIR 500
TOTAL 1,300

COMPENSATION
POSITION COMPENSATION NO TOTAL
MANAGER 30,000 1 30,000
ASSISTANT MANAGER 20,000 1 20,000
CHIEF BAKER 16,740 1 26,740
ASSISTANT BAKER 13,110 4 40,080
CASHIER 10,162 1 10,162
CLEANING PERSONNEL 9,600 2 19,200
SERVER 9,600 2 19,200
TOTAL
109,212 12 165,382

POSITION NO SSS PHILHEALTH 13TH MONTH BONUS PAG-IBIG

 MANAGER 1 48.44 36.46 25,000 5,000 600
ASSISTANT MANAGER 1 48.44 36.46 16,666.67 4,000 400
CHIEF BAKER 1 48.44 36.46 13,950 3,500 335
ASSISTANT BAKER 4 193.76 145.84 43,700 3,000 1,048
CASHIER 1 48.44 36.46 8,468.33 2,500 203
CLEANING PERSONNEL 2 96.88 72.92 16,000 2,000 384
SERVER 2 96.88 72.92 16,000 2,000 384
TOTAL 12 581.28 437.52 139,780 22,000 3,354

BENEFITS

SUMMARY EXPENSE
MONTHLY EXPENSE MONTH

COST OF GOODS/SOLD 621,120

SALARIES AND WAGES 1,984,584

UTILITIES 96,000

RENT EXPENSE 100,000

TAX 1,399,560

TOTAL 4,201,264
5.2 STATEMENT OF COMPREHENSIVE INCOME

Breadfit Cakery
Statement of comprehensive Income
As of February 19, 2020

Service Revenue 13,995,600

Less: Expenses
Cost of Goods Sold Php 51,760
Salaries and Wages 1,984,584
Utilities 96,000
Rent Expense 100,000
Taxes 1,399,560
Total Expense 3,631,904
NET INCOME 10,363,969
5.3 STATEMENT OF FINANCIAL POSITION
(BALANCE SHEET)

Breadfit Cakery
Statement of Financial Position
As of February 19, 2020

ASSETS:
Cash P509,305,000
Equipment 193,780
Furniture 45,200
Total Assets P509,062,020

LIABILITIES:
Loan Payable P100,000

OWNER’S EQUITY:
Capital 498,698,051
Less: Drawing 50,000
Total 498,598,051
Add: Income 10,363,969
Total 508,962,020

Total L & OE P509,062,020

5.4 PROJECTED CASH FLOW STATEMENTS

Breadfit Cakery
CASH FLOW STATEMENT
As of February 19, 2020

Cash Inflow

Receipt from customer P50,280,116

Investment from owner 455,000,000

Loan from bank 100,000

Total 505,380,116

Cash Outflow

Purchase Of furniture : 49,200

Payment for supplier: 193,780

Payment for expenses: 3,631,904

Withdrawal by owner: 50,000

Total 3,924,884

TOTAL CASH: Php 509,305,000