Consumer Foodservice in Thailand

Consumer Foodservice in
Thailand
Euromonitor International
March 2021
CONSUMER FOODSERVICE IN THAILAND Passport i
LIST OF CONTENTS AND TABLES

EXECUTIVE SUMMARY .............................................................................................................. 1
COVID-19 impact on consumer foodservice ............................................................................. 1
COVID-19 country impact ......................................................................................................... 1
Company response................................................................................................................... 2
Independent foodservice operations ......................................................................................... 2
What next for consumer foodservice? ...................................................................................... 3
MARKET DATA ............................................................................................................................ 3
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2015-
2020 ............................................................................................................. 3
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: %
Growth 2015-2020 ....................................................................................... 3
Table 3 Consumer Foodservice by Independent vs Chained by Type:
Units/Outlets 2020........................................................................................ 4
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice
Value 2015-2020 .......................................................................................... 4
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: %
Foodservice Value 2015-2020 ..................................................................... 4
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: %
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: %
Foodservice Value 2020 .............................................................................. 5
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: %
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value
2015-2020 .................................................................................................... 5
Table 10 GBO Company Shares in Chained Consumer Foodservice: %
Table 11 GBN Brand Shares in Chained Consumer Foodservice: %
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets
2020 ............................................................................................................. 7
Table 13 Forecast Units, Transactions and Value Sales in Consumer
Foodservice 2020-2025 ............................................................................... 8
Table 14 Forecast Units, Transactions and Value Sales in Consumer
Foodservice: % Growth 2020-2025 .............................................................. 8
GLOBAL MACROECONOMIC ENVIRONMENT .......................................................................... 8
GLOBAL INDUSTRY ENVIRONMENT ........................................................................................ 9
DISCLAIMER ............................................................................................................................... 9
SOURCES.................................................................................................................................... 9
Summary 1 Research Sources ........................................................................................ 9
© Euromonitor International
CONSUMER FOODSERVICE IN THAILAND Passport 1
CONSUMER FOODSERVICE IN
THAILAND
EXECUTIVE SUMMARY
COVID-19 impact on consumer foodservice

The COVID-19 crisis had a dramatic impact on the consumer foodservice market in Thailand
in 2020, with the suspension of dine-in services across categories and locations during
lockdown driving down sales. Consumers’ reluctance to visit outlets because of concerns about
viral transmission through social contact also had a negative impact on sales during the year, as
did the reduced capacities of outlets due to physical distancing requirements when they were
allowed to reopen. Economic uncertainty resulting from measures aimed at limiting the spread
of COVID-19 also dampened demand in consumer foodservice, while operators targeting
demand amongst busy office workers were adversely affected by the shift towards working from
home and those that target tourists were hit hard by restrictions on international travel. While all
consumer foodservice categories were negatively impacted by the crisis, those that already had
well-established home delivery and takeaway services, such as limited-service restaurants,
were amongst the most resilient. The suspension of dine-in services led to a significant increase
in the number of consumer foodservice operators offering takeaway and home delivery, often
through partnerships with third party delivery players such as GrabFood, Foodpanda, LINE
MAN. Another important adaptation on the part of consumer foodservice operators was a
growing focus on the tastes of local consumers in the context of a dramatic decline in inbound
tourism due to the COVID-19 pandemic.
COVID-19 country impact

On 13 January 2020, Thailand became the first country outside of China to confirm a case of
COVID-19. The first case involving local transmission of the virus was reported on 31 January.
After a quiet February with few new cases reported, two transmission clusters were held
responsible for a surge in cases mid-March. This prompted the government to respond in an
effort to slow the spread of the virus.
All non-essential establishments in Thailand were closed from 21 March 2020, with only
takeaway and delivery services allowed from foodservice outlets. A cross-border travel ban was
put in place, with the exception of diplomats, work permit holders, and people working in the
transportation of goods, as well as those with the express permission of the Prime Minister to
enter the country. From 4 April, a nationwide curfew was implemented between 22.00hrs and
04.00hrs, although this was lifted from 14 June. Cross-city travel was limited and people needed
clearance before visiting other cities. All commercial international flights were also suspended
on 4 April.
All schools were shut on 18 March, with remote learning being recommended where possible.
Schools reopened from 1 July, while unemployment increased by 85% in April compared to a
month earlier, and the rate remained high in May.
The government started relaxing some restrictions, such as reopening non-essential retail
businesses from 17 May. Restaurants were allowed to reopen from 3 May, and bars and
nightclubs from 1 July. However, social distancing measures remain in place to ensure the
infection rate remains low, thus limiting clientele. Even though there had been no new domestic
cases since mid-May, on 21 August, the Centre for COVID-19 Situation Administration (CCSA)
announced that it would extend the Emergency Decree until 30 September, claiming that it was
necessary to use its power to prevent arrivals from multiple overseas routes. Mask wearing is
required in enclosed spaces and where social distancing is not possible.
October saw foreign tourists allowed to enter Thailand for the first time in seven months under
the Special Tourist Visa programme. However, fewer than 1,500 visitors arrived during the
month, compared with more than 3 million during October 2019. During November, the
government extended the coronavirus emergency decree for the eighth time due to a spike in
cases in some areas. Thailand hopes to avoid a full national lockdown to stem a wave of
infections that began in mid-December and spread to more than 50 of 77 provinces. In early
2021, Prime Minister Prayuth Chan-Ocha ordered some businesses to close and curbed travel
in the worst-hit regions, as opposed to the hard lockdown imposed to quell the initial outbreak
last March. A prolonged outbreak would likely hurt consumer spending as people curtail travel
and shopping, weakening an economy already hard hit by international travel restrictions.
The roll-out of the vaccine began in February, with health workers in Samut Sakhon province,
the epicentre of the latest outbreak, being the first to be inoculated. The elderly and people with
chronic diseases are also being prioritised.
Company response
The consumer foodservice market remains fragmented in Thailand, largely as a result of the
prominent role of independent operators in the market. The expansion of market-leading brand,
convenience store chain, 7-Eleven, further extended its lead in 2020 as it soaked up demand in
the context of the closure and restricted operations of rival formats. While chains are
increasingly looking beyond the major cities, the growing demand for consumer foodservice in
provincial areas as the urban middle class expands is making a notable contribution to the
growth of independent operators.
Bar B Q Plaza full-service shabu and grilling restaurants launched brand-new single-dish
menus for delivery during the lockdown period, including pork fried rice, grilled pork rice, and
basil pork rice, which it had never been sold before the COVID-19 crisis. Many of the leading
companies in full-service restaurants, such as Oishi Group PCL and Central Restaurant Group,
also launched cloud kitchens which they used to deliver food to nearby customers in order to
improve the speed and efficiency of deliveries. In 2021, consumer foodservice players are
expected to continue to expand cloud kitchens and focus more resources on delivery services
since consumers are get used to ordering online and having food delivered.
Independent foodservice operations

In 2020, many independent fine dining restaurants started to partner with food delivery
companies for the first time. For example, Le Boeuf launched a delivery steak set at a lower
price during the lockdown period. The strongest performing restaurant companies during the
COVID-19 crisis have been those that have adapted quickly to the new normal life of customers
such as offering food delivery to homes, and focusing on food quality and hygiene, as well as
offering affordable prices.
Renowned for its local culinary traditions, Thailand is home to numerous independent players
across consumer foodservice categories. Nonetheless, chained operators continued to expand
immediately prior to the outbreak of COVID-19, supported by their adoption of franchising
strategies and their capacity to exploit the expansion of locations such as shopping centre food
courts, hypermarkets, department stores, convenience stores and petrol stations. Chained
consumer foodservice players are also recognising the need to tailor their offers to the particular
tastes and preferences of Thai consumers. Foreign chained specialist coffee and tea shop
brands such as Coffee Club have introduced menus specifically for the Thai market. Meanwhile,
even local chains have looked to customise their offers to differences in demand across
Thailand, with street stalls/kiosk chain, 5 Star Fried Chicken, for example, introducing different
menu items in different geographic regions of the country.
What next for consumer foodservice?

Restrictions on travel and the operations, and consumer concerns about exposure to the
COVID-19 virus will continue to constrain the recovery of consumer foodservice in 2021.
However, as vaccines are rolled out and the immediate threat from the disease is perceived to
have waned, social and economic activity is expected to return to something like normality. This
resumption of hectic modern lifestyles will support rising demand from busy urban consumers
both in the Thailand’s largest cities and, increasingly, in provincial areas. However, measures
aimed at limiting the spread of COVID-19 are expected to have an enduring economic impact
that is likely to focus consumer spending on essentials and weaken demand in consumer
foodservice. Moreover, the challenging economic climate, as well as enduring concerns about
contracting COVID-19, is likely to impede the recovery of international tourism, a key contributor
to the performance of consumer foodservice in the Thai market.
As conditions improve, consumer foodservice operators are set to work to stimulate growth
through innovation in terms of product offer and format. Oishi Group’s use of smaller restaurants
that require relatively low levels of investment to target provincial areas highlights potential ways
for players to utilise format innovation to tap into evolving demand conditions. Operators are
also set to introduce more localised menu items, healthier food, and novel products designed to
stimulate consumer interest. While independent players are set to see continued growth over
the forecast period, chained operators are expected to expand more dynamically as a result of
outlet network expansion, particularly into provincial areas, as well as product and format
innovation.
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
2015 2016 2017 2018 2019 2020
Units ('000) 145.3 150.6 155.5 162.3 168.5 167.9

Transactions (mn) 9,384.2 9,907.5 10,237.0 10,692.5 11,119.0 9,379.3
THB billion current 794.1 838.2 871.8 911.5 950.8 721.3
prices
THB billion constant 794.1 836.6 864.4 894.2 926.3 714.3
prices
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth

2015-2020
% growth
2019/20 2015-20 CAGR 2015/20 Total
Units -0.4 2.9 15.6

Transactions -15.6 0.0 -0.1
Value current prices -24.1 -1.9 -9.2
Value constant prices -22.9 -2.1 -10.1
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2020
outlets
Independent Chained Total
Cafés/Bars 12,069 5,897 17,966

Full-Service Restaurants 8,071 2,890 10,961
Limited-Service Restaurants 5,995 22,075 28,070
Self-Service Cafeterias - 2 2
Street Stalls/Kiosks 95,631 15,298 110,929
Consumer Foodservice 121,766 46,162 167,928
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value

2015-2020
% value
2015 2016 2017 2018 2019 2020
Chained Foodservice 28.6 29.7 30.2 30.6 30.4 34.0

Independent Foodservice 71.4 70.3 69.8 69.4 69.6 66.0
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: %

Foodservice Value 2015-2020
% value
2015 2016 2017 2018 2019 2020
Drive-Through 3.5 4.0 4.7 5.1 5.1 8.4

Eat-in 63.7 62.1 60.7 59.7 58.7 40.5
Home Delivery 6.3 6.6 6.8 6.9 7.0 10.4
Takeaway 26.5 27.3 27.7 28.4 29.3 40.7
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value

2015-2020
% value
2015 2016 2017 2018 2019 2020
Drink 44.0 44.1 43.9 43.8 43.6 41.0

Food 56.0 55.9 56.1 56.2 56.4 59.0
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice

Value 2020
% value analysis
Food Drink Total
Cafés/Bars 23.1 76.9 100.0

Full-Service Restaurants 68.4 31.6 100.0
Limited-Service Restaurants 68.5 31.5 100.0
Self-Service Cafeterias 90.6 9.4 100.0
Street Stalls/Kiosks 72.6 27.4 100.0
Consumer Foodservice 59.0 41.0 100.0
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice

Value 2015-2020
% value
2015 2016 2017 2018 2019 2020
Offline 97.6 97.2 96.7 96.2 96.1 89.3

Online 2.4 2.8 3.3 3.8 3.9 10.7
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2015-2020
% value
2015 2016 2017 2018 2019 2020
Leisure 3.7 3.7 3.7 3.8 3.9 1.6

Lodging 5.4 5.2 5.1 4.9 4.8 2.3
Retail 26.1 26.2 26.5 27.0 27.5 23.0
Stand-Alone 59.7 59.6 59.3 58.7 58.1 70.7
Travel 5.2 5.3 5.5 5.6 5.7 2.4
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice

Value 2016-2020
% value
Company 2016 2017 2018 2019 2020
Seven & I Holdings Co Ltd 14.2 14.2 17.3 18.2 19.3

Yum! Brands Inc 7.7 7.7 8.3 8.4 9.6
Charoen Pokphand Group 6.3 6.0 5.9 5.9 6.3
MK Restaurants Co Ltd 6.6 6.7 6.5 6.5 5.8
PTT PCL 3.3 4.0 5.0 4.9 4.9
Minor International PCL 3.2 3.2 3.5 3.4 3.8

Tesco Plc 3.0 3.2 2.9 2.9 3.3
Chysee Bamee Kiew Co Ltd 2.9 2.7 2.6 2.7 3.0
Starbucks Corp 2.4 2.6 2.7 2.9 2.8
Fuji Tsukui Group 3.1 2.9 2.7 2.7 2.4
McDonald's Corp 2.2 2.3 2.4 2.2 2.1
Thai Beverage PCL 2.7 2.5 2.4 2.5 2.0
FamilyMart Uny Holdings 1.4 1.5 1.5 1.3 1.4
Co Ltd
Big C Supercenter PCL 1.1 1.1 1.2 1.2 1.4
CoolBrands 1.7 1.7 1.5 1.5 1.3
International Inc
Restaurant Brands 0.9 1.1 1.2 1.1 1.2
International Inc
S & P Syndicate PCL 1.4 1.4 1.3 1.3 1.2
Bar B Q Plaza Corp 1.3 1.2 1.2 1.2 1.1
Worldwide Restaurant 1.2 1.2 1.2 1.2 1.0
Concepts Inc
International Dairy 1.0 1.1 1.1 1.1 0.9
Queen Inc
Bonchon International Inc 0.4 0.4 0.5 0.6 0.7
Hachiban Ramen Co Ltd 0.7 0.6 0.7 0.7 0.7
Duskin Co Ltd 0.7 0.7 0.7 0.6 0.6
Central Group 0.6 0.6 0.5 0.6 0.5
KT Restaurant Co 0.4 0.4 0.4 0.4 0.4
Dunkin' Brands Group Inc 0.5 0.4 0.4 0.4 0.4
Hot Pot PCL 0.8 0.7 0.6 0.4 0.3
Focus Brands Inc 0.4 0.3 0.4 0.4 0.3
After You Co Ltd 0.2 0.3 0.3 0.4 0.3
Black Canyon Thailand 0.4 0.4 0.3 0.4 0.3
Co Ltd
Others 27.3 26.9 23.0 22.0 20.8
Total 100.0 100.0 100.0 100.0 100.0
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value

2017-2020
% value
Brand Global Brand Owner 2017 2018 2019 2020
7-Eleven Seven & I Holdings Co Ltd 14.2 17.3 18.2 19.3

KFC Yum! Brands Inc 7.0 7.4 7.5 8.4
MK MK Restaurants Co Ltd 5.6 5.4 5.5 4.9
Café Amazon PTT PCL 3.7 4.7 4.7 4.7
The Pizza Co Minor International PCL 3.1 3.3 3.2 3.6
Tesco Express Tesco Plc 3.2 2.9 2.9 3.3
Chysee Bamee Kiew Chysee Bamee Kiew Co Ltd 2.7 2.6 2.7 3.0
Starbucks Starbucks Corp 2.6 2.7 2.9 2.8
5 Star Roasted Charoen Pokphand Group 2.6 2.5 2.5 2.8
Chicken
Fuji Japanese Fuji Tsukui Group 2.9 2.7 2.7 2.4
Restaurant
5 Star Fried Chicken Charoen Pokphand Group 2.0 2.0 2.0 2.2
McDonald's McDonald's Corp 2.1 2.2 2.0 1.9
Family Mart FamilyMart Uny Holdings 1.5 1.5 1.3 1.4
Co Ltd
Mini Big C Big C Supercenter PCL 1.1 1.2 1.2 1.4
Swensen's CoolBrands 1.7 1.5 1.5 1.3

International Inc
Burger King Restaurant Brands 1.1 1.2 1.1 1.2
International Inc
S&P S & P Syndicate PCL 1.4 1.3 1.3 1.2
Shabushi Thai Beverage PCL 1.5 1.4 1.5 1.2
Pizza Hut Yum! Brands Inc 0.7 0.8 0.9 1.2
Bar B Q Plaza Bar B Q Plaza Corp 1.1 1.1 1.1 1.0
Sizzler Worldwide Restaurant 1.2 1.2 1.2 1.0
Concepts Inc
Dairy Queen International Dairy 1.1 1.1 1.1 0.9
Queen Inc
Yayoi MK Restaurants Co Ltd 1.0 1.0 1.0 0.9
BonChon Chicken Bonchon International Inc 0.4 0.5 0.6 0.7
Hachiban Ramen Hachiban Ramen Co Ltd 0.6 0.7 0.7 0.7
Mister Donut Duskin Co Ltd 0.7 0.7 0.6 0.6
Zen Central Group 0.5 0.5 0.5 0.5
Chester's Charoen Pokphand Group 0.6 0.6 0.6 0.5
Santa Fe KT Restaurant Co 0.4 0.4 0.4 0.4
Auntie Anne's Focus Brands Inc 0.3 0.4 0.4 0.3
Others 31.2 27.2 26.2 24.4
Total 100.0 100.0 100.0 100.0
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2020
Brand Global Brand Owner outlets
7-Eleven Seven & I Holdings Co Ltd 12,089.0

Chysee Bamee Kiew Chysee Bamee Kiew Co Ltd 4,330.0
Café Amazon PTT PCL 3,002.0
5 Star Roasted Chicken Charoen Pokphand Group 2,623.0
5 Star Fried Chicken Charoen Pokphand Group 2,499.0
Tesco Express Tesco Plc 1,807.0
Mini Big C Big C Supercenter PCL 1,256.0
Family Mart FamilyMart Uny Holdings Co Ltd 1,008.0
KFC Yum! Brands Inc 826.0
Inthanin Bangchak Petroleum PCL, The 618.0
Dairy Queen International Dairy Queen Inc 494.0
MK MK Restaurants Co Ltd 451.0
The Pizza Co Minor International PCL 429.0
Starbucks Starbucks Corp 402.0
Mister Donut Duskin Co Ltd 373.0
Black Canyon Black Canyon Thailand Co Ltd 326.0
Swensen's CoolBrands International Inc 300.0
Dunkin' Donuts Dunkin' Brands Group Inc 295.0
Punthai Coffee PTG Energy PCL 260.0
McDonald's McDonald's Corp 232.0
Yayoi MK Restaurants Co Ltd 199.0
Chester's Charoen Pokphand Group 188.0
Auntie Anne's Focus Brands Inc 183.0
Shabushi Thai Beverage PCL 159.0
Jiffy PTT PCL 158.0
Pizza Hut Yum! Brands Inc 153.0
S&P S & P Syndicate PCL 144.0
Bar B Q Plaza Bar B Q Plaza Corp 140.0
Hachiban Ramen Hachiban Ramen Co Ltd 139.0
McCafé McDonald's Corp 137.0

Others 10,942.0
Total 46,162.0
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2020-
2025
2020 2021 2022 2023 2024 2025
Units ('000) 167.9 169.6 173.9 178.9 184.3 190.3

Transactions (mn) 9,379.3 10,751.5 11,273.7 11,749.2 12,188.8 12,435.7
THB billion 721.3 812.0 886.1 955.5 1,004.9 1,052.2
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: %

Growth 2020-2025
% growth
2020/21 2020-25 CAGR 2020/25 Total
Units 1.0 2.5 13.3

Transactions 14.6 5.8 32.6
Constant value 12.6 7.8 45.9
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
GLOBAL MACROECONOMIC ENVIRONMENT

▪ The COVID-19 pandemic has forced governments to quarantine entire countries, disrupted
global supply chains, slashed business and consumer confidence and affected financial
markets. The effects on the global economy are already being felt, and will be substantial, but
the exact magnitude will depend on the length of COVID-19 restrictions.
▪ COVID-19 will severely impact both the supply and demand sides of the economy. At the
same time, monetary policy tools are almost exhausted due to the slow recovery from the
Global Financial Crisis. Interest rates have not recovered, so central banks have to resort to
Quantitative Easing programmes (QEs), but QEs have limited effect on labour markets,
consumer spending and other aspects of the real economy.
▪ Thus, countries have to turn to fiscal stimulus. However, the response to fiscal stimulus will be
limited too as long as people are quarantined in their homes. In the meantime, governments
are helping businesses and citizens by providing emergency loans to cover expenses and
lower the spillover effects through economies, but uncertainty surrounding the pandemic limits
economic activity.
GLOBAL INDUSTRY ENVIRONMENT

▪ Whilst the COVID-19 pandemic has impacted nearly every industry, the damage wrought to
the global consumer foodservice industry has been especially severe, with social distancing
regulations closing millions of restaurants around the world.
▪ Although every category has been impacted by the crisis, eat-in traffic was completely banned
in many markets earlier in 2020 and has remained subject to serious restrictions throughout
the year.
▪ Whilst some categories have been less negatively affected than others (restaurants
specialising in delivery, takeaways, and drive-through have seen less dire sales declines than
full-service restaurants), the pandemic represents an absolutely unprecedented shock to
global demand.
▪ Early discussions of the crisis have focused on the utility of delivery by consumers under
lockdown, whilst most local regulations have allowed delivery and takeaway services to
continue. Yet, delivery aggregators have seen significant pullbacks in demand, suggesting a
large-scale shift away from foodservice occasions.
▪ Optimisation for delivery, multiple revenue streams, and broader retail foodservice coverage
is likely for operators that survive, whilst consumers’ relationship with cooking is set to shift
under prolonged periods of enforced social distancing. Foodservice in restaurants is set to
contract sharply, possibly permanently; yet, the future for prepared food with some kind of
service attached is notably brighter.
DISCLAIMER
Forecast closing date: 8 February 2021
Report closing date: 16 March 2021
Analysis and data in this report give full consideration to the impact of COVID-19 on
consumer behaviour and market performance in 2020 and beyond. However, the situation
continues to develop rapidly, and the influence and severity of the pandemic are constantly
evolving. For the very latest insight on COVID-19 and its impact on industries and consumers, at
both global and national level, readers can access strategic analysis and updates on
www.euromonitor.com and via the Passport system, where new content is being added on a
systematic basis.
SOURCES
Sources used during the research included the following:
Summary 1 Research Sources

Official Sources Commercial Registration Department, Ministry
of Commerce
Ministry of Commerce
National Statistic Office
Stock Exchange of Thailand
Trade Associations Thai Franchise Center
Trade Press Bangkok Biznews Online
Bangkok Post
BrandAge
Dailynews.co.th
Franchise Magazine
Kapook
Khaosod Newspaper
Krungthep Turakij Newspaper
Manager Magazine
Marketeer
Marketingoops
Naewna Newspaper
NewsCenter
Positioning Magazine
Post Today
Prachachart Turakij Newspaper
Thai Business News
Thai PR Online
Thailand Restaurant News Magazine
ThaiQuest News
Thairath Newspaper
Thansethtakij Newspaper
The Nation
Company Sources 7-Eleven Inc
94°Coffee
A&W Food Service Ltd
ABP Cafe (Thailand) Co Ltd
After You
Allan & Associates Co Ltd
American Foods Co Ltd
Apex-Pal International Ltd
Asia Natural Grow Supplement Co Ltd
Au Bon Pain
Auntie Anne's Inc
Avant Development Co Ltd
Baan Rai Coffee House Co Ltd
Bank of Thailand
Banrie Coffee
Bar B Q Plaza Corp
Baskin-Robbins Inc
Beard Papa's
Big C Supercenter PCL
Black Canyon (Thailand) Co Ltd
Boost Juice Bars Thailand
Brandbuffet
Bud's
Burger King Holdings Inc
Café Amazon
Centara Hotel & Resort PCL
Centara Hotel & Resort PLC
Centel
Central Food Retail Co Ltd
Central Group Restaurant
Central Restaurants Group
Central Retail Corp
Chabuton's
Charoen Pokphand Foods PCL
Chysee Bamee
Coca Holding International Co Ltd
Coffee World Corp
CP All PCL
Daddy Dough (Thailand) Co Ltd
Daidomon Group PCL
Délifrance Asia Co
Din Tai Fung
DLF (Thailand) Ltd
Domino's Pizza Inc
Dunkin' Donuts Thailand Co Ltd
Ek-Chai Distribution System Co Ltd
Family Foods Corp
Fenix Pizza
Fico Coffee
Food Capitals PCL
Food Passion
Fuji Japanese Restaurant
Fuji Restaurant
Fuji Tsukui Group
Gateaux House Co Ltd
Gloria Jean's Coffee
Golden Donut (Thailand) Co Ltd
Good Evening Pub & Restuarant
Hachiban Ramen Co Ltd
Hard Rock Café International Inc
Hot Pot PCL
Inthanin Coffee
JCK Hospitality
Jeffer Steak
Jum Sap Hut
Kazokutei
KDN Co Ltd
Kentucky Fried Chicken Corp
KRC (Thailand) Co Ltd
Krispy Kreme Doughnut Corp
Laem Cha-Roen Seafood
Matichon
McDonald's Corp
McThai Co Ltd
Minor DQ Ltd
Minor Group
Minor International PCL
Minor International PLC
Mister Donut
MK Restaurants Co Ltd
MOS Burger
MOS Foods (Thailand) Co Ltd
Mudman
Narai Group
Nooddi 1999 Co Ltd
Oishi Group PCL
Oishi Ramen
Ootoya
Outback Steakhouse Inc
Pepper Lunch
Pizza Co, The
Pizza Today Co Ltd
Plantation & Farm Design
Por Kung Phao
Primo Food & Beverage Co Ltd
PTT Co
Punthai Coffee
S & P Syndicate PCL
S&P Syndicate
SCB
Scoozi
See Fah Restaurants Co Ltd
Segafredo Zanetti Espresso Worldwide Ltd
Shabushi
Shanghai Food Co Ltd
Shanghai Xiaolong Pao
Silom Subways
SLRT Ltd
Somboon Seafood Ltd
Sqeeze
Starbucks Coffee (Thailand) Co Ltd
Sub Sri Thai PCL
Subway Restaurants Inc
Suthep Delivery
Swensen's
Thai Hachiban Co Ltd
Thai US Foods International Co Ltd
Thai Yamazaki Co Ltd
Thoresen.
Tipco Foods PCL
True Coffee
True Life Retail Co Ltd
UCC Ueshima Coffee Co Ltd
Ultimate Beverage Products Co Ltd
Yoshinoya Inc
Yum Restaurant International Thailand Co Ltd
Yum! Brands Inc
Zen Japanese Restaurant Group
Zen restaurants
Other Sources Coffee Cartel, The
Factiva
Franchise108.com
Kasikorn Bank Research Institute
Siam Future Development PCL
SME Link
Thai Post
Tisco Securities
Trip advisor
Wongnai
Source: Euromonitor International

Consumer Foodservice in Thailand

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Consumer Foodservice in Thailand

Uploaded by

Copyright:

Available Formats

Consumer Foodservice in

LIST OF CONTENTS AND TABLES

COVID-19 impact on consumer foodservice

COVID-19 country impact

Independent foodservice operations

What next for consumer foodservice?

2015 2016 2017 2018 2019 2020

Units ('000) 145.3 150.6 155.5 162.3 168.5 167.9

Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth

Units -0.4 2.9 15.6

Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2020

Cafés/Bars 12,069 5,897 17,966

Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value

Chained Foodservice 28.6 29.7 30.2 30.6 30.4 34.0

Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: %

Drive-Through 3.5 4.0 4.7 5.1 5.1 8.4

Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value

Drink 44.0 44.1 43.9 43.8 43.6 41.0

Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice

Cafés/Bars 23.1 76.9 100.0

Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice

Offline 97.6 97.2 96.7 96.2 96.1 89.3

Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2015-2020

Leisure 3.7 3.7 3.7 3.8 3.9 1.6

Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice

Seven & I Holdings Co Ltd 14.2 14.2 17.3 18.2 19.3

Minor International PCL 3.2 3.2 3.5 3.4 3.8

Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value

7-Eleven Seven & I Holdings Co Ltd 14.2 17.3 18.2 19.3

Swensen's CoolBrands 1.7 1.5 1.5 1.3

Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2020

Brand Global Brand Owner outlets

7-Eleven Seven & I Holdings Co Ltd 12,089.0

McCafé McDonald's Corp 137.0

2020 2021 2022 2023 2024 2025

Units ('000) 167.9 169.6 173.9 178.9 184.3 190.3

Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: %

Units 1.0 2.5 13.3

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

Summary 1 Research Sources

National Statistic Office

Stock Exchange of Thailand

Trade Associations Thai Franchise Center

Trade Press Bangkok Biznews Online

Krungthep Turakij Newspaper

Prachachart Turakij Newspaper

Thai Business News

Thailand Restaurant News Magazine

Company Sources 7-Eleven Inc

A&W Food Service Ltd

ABP Cafe (Thailand) Co Ltd

Allan & Associates Co Ltd

American Foods Co Ltd

Apex-Pal International Ltd

Asia Natural Grow Supplement Co Ltd

Auntie Anne's Inc

Avant Development Co Ltd

Baan Rai Coffee House Co Ltd

Bar B Q Plaza Corp

Big C Supercenter PCL

Black Canyon (Thailand) Co Ltd

Boost Juice Bars Thailand