Consumer Foodservice in Colombia: Euromonitor International April 2020

Consumer Foodservice in
Colombia
Euromonitor International
April 2020
CONSUMER FOODSERVICE IN COLOMBIA Passport i
LIST OF CONTENTS AND TABLES

Executive Summary ..................................................................................................................... 1
Consumer Foodservice Sees Growing Dynamism in Colombia ............................................... 1
Migration and Technology Are Changing the Foodservice Landscape ..................................... 1
Movement in the Competitive Environment .............................................................................. 2
Independent Foodservice Brands Attract Consumers With Innovation ..................................... 2
Consumer Foodservice Has Positive Prospects for the Forecast Period .................................. 2
Market Data .................................................................................................................................. 3
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2014-
2019 ............................................................................................................. 3
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: %
Growth 2014-2019 ....................................................................................... 3
Table 3 Consumer Foodservice by Independent vs Chained by Type:
Units/Outlets 2019........................................................................................ 3
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice
Value 2014-2019 .......................................................................................... 4
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: %
Foodservice Value 2014-2019 ..................................................................... 4
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: %
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: %
Foodservice Value 2019 .............................................................................. 4
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: %
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value
2014-2019 .................................................................................................... 5
Table 10 GBO Company Shares in Chained Consumer Foodservice: %
Table 11 GBN Brand Shares in Chained Consumer Foodservice: %
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets
2019 ............................................................................................................. 7
Table 13 Forecast Units, Transactions and Value Sales in Consumer
Foodservice 2019-2024 ............................................................................... 8
Table 14 Forecast Units, Transactions and Value Sales in Consumer
Foodservice: % Growth 2019-2024 .............................................................. 8
Coronavirus (covid-19) ................................................................................................................. 8
Definitions..................................................................................................................................... 8
Sources ........................................................................................................................................ 9
Summary 1 Research Sources ........................................................................................ 9
© Euromonitor International
CONSUMER FOODSERVICE IN COLOMBIA Passport 1
CONSUMER FOODSERVICE IN
COLOMBIA
EXECUTIVE SUMMARY
Consumer Foodservice Sees Growing Dynamism in Colombia

Consumer foodservice saw more dynamic current value growth in Colombia in 2019, despite
ongoing uncertainty and low optimism amongst local consumers due to only slow but stable
economic growth. Aiming to reduce the economic impacts suffered during the last few years,
many restaurant operators underwent business restructuring by closing outlets, seeking to
maintain only the most profitable outlets, and also improved their in-store services. However,
regulation continued to be a challenge for consumer foodservice, after a new tax reform at the
end of 2018. The “tips law” guarantees that tips are only for employees and cannot be used to
buy supplies or for other purposes. In addition, there was a revision to the tax for alcoholic and
carbonated drinks, as well as a law known as the “fast food regulation”, which despite being
more specific to packaged food, is also expected to impact foodservice.
The environment is challenging for brands, but is improving, as consumers are spending more
on eating out. Players are using omnichannel strategies to increase their presence, offering
customers the option of eat-in, take-away, home delivery or drive-through services. New hybrids
have also begun to be seen. One example is the restaurant Muy, which combines a physical
outlet with an app to digitalise its service. Technology is certainly playing a stronger role in
consumer foodservice, along with the growing presence of online ordering and delivery services
apps.
Migration and Technology Are Changing the Foodservice Landscape

The migration of Venezuelans to Colombia is changing the consumer foodservice
environment, as the number of restaurants serving traditional Venezuelan meals is increasing.
Although Colombia and Venezuela share arepa as a key dish, other Venezuelan meals, such as
pabellón and tequeños, are also increasingly offered by foodservice players. Many Venezuelans
are not only opening their restaurants for compatriots, but also with the aim of creating interest
amongst Colombians. Despite Colombia already being acquainted with arepas filled with
chicken or pork, Venezuelans have helped to make this dish more popular, with arepas moving
beyond a breakfast option to become a complete meal for lunch or dinner. To a lesser extent,
the improvement of social conditions and a drop in levels of violence in the country also
motivated the migration of other nationalities, with Asians playing a fundamental role in the
development of Korean, Japanese, Thai and Middle Eastern cuisine.
Another factor affecting the consumer foodservice landscape is technology. Foodservice apps
have enabled the success of players in Colombia through last-mile delivery companies such as
iFood or Rappi. Foodservice outlets create alliances and gain customers by directing their
services to a young and millennial audience which is tech-savvy and often orders food via an
app. iFood, which is the largest delivery app player in Brazil, entered very strongly in Colombia,
thus expanding the number of orders from mobile phones. Meanwhile, Colombians are no
stranger to home delivery, as ordering food for delivery has been part their culture since the
existence of landline telephones in homes. However, new technologies and online platforms
have revolutionised the business of delivery, leading to the personalisation of orders and the
ability to reach a younger crowd.
Movement in the Competitive Environment

Consumer foodservice remained very fragmented in 2019, with no single chained player
holding a significant value share due to the dominance of independents. However, the end of
the review period was marked by a great deal of movement within the chained competitive
arena, with some companies exiting the market, whilst others returned, in addition to
acquisitions and new launches. The most high-profile closures in 2018 came from Chili's Grill &
Bar and TGI Fridays, which decided that the operating environment did not allow for high
enough revenues to warrant continuing to pay fixed costs. In 2019, Krispy Kreme Doughnuts
also left the market, whilst Cocheros went bankrupt and Cosechas Express and Oma had to
shut numerous outlets. Amongst the tentative returns was Pizza Nostra, which decided to return
to the market 20 years after its departure, supported by its strong brand name and nostalgia.
The slow economic performance was not a hurdle for new independent and chained
entrepreneurships such as Home Burgers, Sierra Nevada and Misty Cream, which all aim to
offer different and appealing propositions to attract demanding consumers and to consolidate
the domestic offer. Several players are seeking to create a strong brand identity. Coti Group,
which has 13 bars, has emphasised a variety of themes designed for different audiences. IGA
Group has created Las Plazas de Andres, which is a food hall concept, inspired by the typical
colourful and unique marketplaces in the country. Also, independent brands such as street
stalls/kiosks have created joint-ventures, gaining strength through renting parking lots and
sharing spaces with a variety of other services and experiences, such as live music or shows,
including at Central Food Park.
Independent Foodservice Brands Attract Consumers With Innovation

Although chained consumer foodservice continued to see stronger current value growth in
2019, independent consumer foodservice continued to dominate. In addition, whilst chained
players stick to standardised formats, independent foodservice brands are bringing innovation to
their menus, with varied and unique offers which encourage local consumers to increase their
expenditure. In addition to exciting food, more sophisticated consumers are searching for
interesting experiences and innovative models, such as gourmet street stalls/kiosks, secret
dinners, restaurants with interactive spaces, and minimalistic and boutique restaurants.
Independent brands in self-service cafeterias in particular are notable for having reinventing
themselves by offering healthier and fresher alternatives. Innovation is rarely seen amongst
chained players. Nevertheless, due to the relatively low base of chained players, chained
consumer foodservice is expected to see stronger growth than independent consumer
foodservice in the forecast period. However, it is notable that with the bankruptcy of Cocheros,
only independent players will be left in street stalls/kiosks.
Consumer Foodservice Has Positive Prospects for the Forecast Period

Despite economic turmoil, consumer foodservice did not record declines in current value
sales or outlet numbers in any year of the review period. This is a good indication of the strength
of consumer foodservice in the country. Consumer foodservice has demonstrated resilience in
the face of socioeconomic and regulatory changes, and is expected to continue to perform well
over the forecast period, with even higher growth is expected by all measures. It is considered,
along with travel and tourism, as a beacon for development, with great potential for the future. It
is worth noting the symbiosis between tourism and consumer foodservice. Gastronomic tourism
is increasing in Colombia, due to the rise in the number of foreign tourists who want to learn
about the cultural diversity of the country, specifically through the cuisine of each region. This
will contribute to growth for consumer foodservice, and lead to the creation of more important
events centred around food, such as the Gastronomic Congress of Popayan, Alimentec and
Sabor Barranquilla.
Despite the dominance of independent players, major international players have revealed
very positive expectations for their future in consumer foodservice in Colombia. For instance,
Telepizza Group’s partnership with Pizza Hut will strengthen its operations in Colombia in the
forecast period. Most of the expansion plans of major brands include the aggressive opening of
new outlets and innovative menus and launches to develop and maintain a healthy consumer
base. Limited-service restaurants is expected to see a particularly good performance, as players
extend the times of the day covered, offer new flavours and improve the customer experience.
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
2014 2015 2016 2017 2018 2019
Units 97,005.0 99,549.0 103,020.0 105,521.0 110,630.0 115,249.0

Transactions (mn) 1,684.6 1,785.6 1,851.1 1,888.5 1,958.4 2,013.5
COP billion current 30,388.6 32,417.5 34,322.9 34,806.3 36,158.3 38,138.6
prices
COP billion constant 30,388.6 30,878.7 30,406.4 29,557.0 29,741.0 30,407.5
prices
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth

2014-2019
% growth
2018/19 2014-19 CAGR 2014/19 Total
Units 4.2 3.5 18.8

Transactions 2.8 3.6 19.5
Value current prices 5.5 4.6 25.5
Value constant prices 2.2 0.0 0.1
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
outlets
Independent Chained Total
Cafés/Bars 38,940 1,413 40,353

Full-Service Restaurants 33,032 379 33,411
Limited-Service Restaurants 24,100 4,000 28,100
Self-Service Cafeterias 23 210 233
Street Stalls/Kiosks 12,941 211 13,152
Consumer Foodservice 109,036 6,213 115,249
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value

2014-2019
% value
2014 2015 2016 2017 2018 2019
Chained Foodservice 10.7 11.6 12.1 13.2 13.9 14.3

Independent Foodservice 89.3 88.4 87.9 86.8 86.1 85.7
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: %

Foodservice Value 2014-2019
% value
2014 2015 2016 2017 2018 2019
Drive-Through 0.1 0.2 0.2 0.2 0.2 0.3

Eat-in 78.1 77.7 77.3 76.5 75.9 75.4
Home Delivery 14.2 14.7 15.2 15.9 16.3 16.9
Takeaway 7.6 7.4 7.4 7.4 7.5 7.5
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value

2014-2019
% value
2014 2015 2016 2017 2018 2019
Drink 29.2 29.5 29.8 29.9 30.0 30.1

Food 70.8 70.5 70.2 70.1 70.0 69.9
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice

Value 2019
% value analysis
Food Drink Total
Cafés/Bars 33.0 67.1 100.0

Full-Service Restaurants 73.3 26.6 100.0
Limited-Service Restaurants 81.8 18.3 100.0
Self-Service Cafeterias 90.8 9.1 100.0
Street Stalls/Kiosks 81.6 18.5 100.0
Consumer Foodservice 69.9 30.1 100.0
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice

Value 2014-2019
% value
2014 2015 2016 2017 2018 2019
Offline 96.4 95.6 94.5 92.8 91.7 89.7

Online 3.6 4.4 5.5 7.2 8.3 10.3
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
% value
2014 2015 2016 2017 2018 2019
Leisure 2.0 2.1 2.1 2.1 2.2 2.2

Lodging 5.3 5.4 5.5 5.6 5.8 5.9
Retail 26.1 26.8 27.4 27.8 28.1 28.6
Stand-Alone 57.8 56.4 55.4 54.5 53.9 52.9
Travel 8.8 9.4 9.6 9.9 10.1 10.5
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice

Value 2015-2019
% value
Company 2015 2016 2017 2018 2019
Grupo Nutresa SA 10.3 9.7 9.3 9.5 9.1

McDonald's Corp 8.8 8.1 8.1 7.7 7.5
Crepes & Waffles SA 7.1 7.2 7.4 7.1 7.0
Frisby SA 7.0 7.6 7.5 6.6 7.0
BBI Colombia SAS - 0.2 1.9 4.2 5.9
Doctor's Associates Inc 5.7 5.5 5.6 5.6 5.8
Federación Nacional de 4.0 4.3 4.2 4.1 4.1
Cafeteros de Colombia
Sandwich Qbano SA 3.3 3.7 4.3 4.0 4.0
Yum! Brands Inc 2.0 2.2 2.9 3.7 3.7
Frayco SA 2.4 2.6 2.5 2.6 2.8
Avesco SA 5.7 4.7 3.2 2.7 2.6
Productora y 3.2 2.8 2.4 2.4 2.4
Comercializadora de
Alimentos Ltda
Domino's Pizza Inc 1.5 1.6 1.7 2.0 2.3
Lao Kao SA 2.0 2.0 2.1 2.1 2.2
Cosechas Bebidas 1.1 2.2 2.1 2.0 2.0
Naturales SAS
Bogotá Beer Co SA 1.2 1.3 1.5 1.5 1.9
Restcafé SAS 2.7 2.8 2.8 2.5 1.7
Dunkin' Brands Group Inc 2.0 1.9 1.7 1.6 1.5
CBC Ltda 2.4 2.1 1.8 1.6 1.4
Operadora de 0.7 0.9 1.0 1.1 1.2

Franquicias de Colombia
SAS
Grupo Mis SAS 0.8 0.8 1.1 1.2 1.2
Papa John's 0.8 0.9 1.0 1.2 1.2
International Inc
Archies Colombia SA 2.0 1.8 1.4 1.3 1.1
Pan Pa' Ya Ltda 1.6 1.6 1.4 1.3 1.1
Restaurant Brands 1.6 1.3 1.3 1.2 1.1
International Inc
Diaz y Restrepo SAS 1.0 1.1 1.1 1.3 1.1
Alimentos Rapidos Piko 1.0 1.0 0.9 1.0 0.9
Riko Ltda
Inversiones El Cerrito 1.3 1.2 0.9 1.0 0.9
Ltda
Telepizza Group SAU 1.0 0.9 0.8 1.2 0.9
PPC SA 0.6 0.6 1.0 0.8 0.8
Others 15.3 15.2 14.9 14.1 13.9
Total 100.0 100.0 100.0 100.0 100.0
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value

2016-2019
% value
Brand Global Brand Owner 2016 2017 2018 2019
El Corral Grupo Nutresa SA 7.9 7.8 7.9 7.6

McDonald's McDonald's Corp 8.1 8.0 7.6 7.5
Crepes & Waffles Crepes & Waffles SA 7.2 7.4 7.1 7.0
Frisby Frisby SA 7.6 7.5 6.6 7.0
Tostao' Pan & Café BBI Colombia SAS 0.2 1.9 4.2 5.9
Subway Doctor's Associates Inc 5.5 5.6 5.6 5.8
Juan Valdez Federación Nacional de 4.3 4.2 4.1 4.1
Cafeteros de Colombia
Sandwich Qbano Sandwich Qbano SA 3.7 4.3 4.0 4.0
KFC Yum! Brands Inc 2.0 2.8 3.5 3.5
Presto Frayco SA 2.6 2.5 2.6 2.8
Kokoriko Avesco SA 4.7 3.2 2.7 2.6
Helados Mimo's Productora y 2.8 2.4 2.4 2.4
Comercializadora de
Alimentos Ltda
Domino's Pizza Domino's Pizza Inc 1.6 1.7 2.0 2.3
Wok Lao Kao SA 2.0 2.1 2.1 2.2
Cosechas Express Cosechas Bebidas 2.2 2.1 2.0 2.0
Naturales SAS
Bogotá Beer Co Bogotá Beer Co SA 1.3 1.5 1.5 1.9
Oma Restcafé SAS 2.8 2.8 2.5 1.7
Dunkin' Donuts Dunkin' Brands Group Inc 1.8 1.6 1.5 1.4
Leños y Carbón Grupo Nutresa SA 1.4 1.3 1.3 1.2
Buffalo Wings Operadora de 0.9 1.0 1.1 1.2
Franquicias de Colombia
SAS
Mis Carnes Parilla Grupo Mis SAS 0.8 1.1 1.2 1.2
Papa John's Papa John's 0.9 1.0 1.2 1.2
International Inc
Archies Pizza Archies Colombia SA 1.8 1.4 1.3 1.1
Pan Pa' Ya Pan Pa' Ya Ltda 1.6 1.4 1.3 1.1
Burger King Restaurant Brands 1.3 1.3 1.2 1.1

International Inc
Sr Wok Diaz y Restrepo SAS 1.1 1.1 1.3 1.1
Piko Riko Alimentos Rapidos Piko 1.0 0.9 1.0 0.9
Riko Ltda
Helados Popsy Inversiones El Cerrito 1.2 0.9 1.0 0.9
Ltda
Jeno's Pizza Telepizza Group SAU 0.8 0.7 1.1 0.9
PPC PPC SA 0.6 1.0 0.8 0.8
Others 18.3 17.3 16.4 16.0
Total 100.0 100.0 100.0 100.0
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Brand Global Brand Owner outlets
Cosechas Express Cosechas Bebidas Naturales SAS 532.0

Tostao' Pan & Café BBI Colombia SAS 368.0
Juan Valdez Federación Nacional de Cafeteros 320.0
de Colombia
Subway Doctor's Associates Inc 316.0
Frisby Frisby SA 287.0
Sandwich Qbano Sandwich Qbano SA 226.0
El Corral Grupo Nutresa SA 217.0
Cocheros Cocheros SAS 211.0
Helados Mimo's Productora y Comercializadora de 207.0
Alimentos Ltda
Oma Restcafé SAS 207.0
Dunkin' Donuts Dunkin' Brands Group Inc 185.0
Presto Frayco SA 166.0
Crepes & Waffles Crepes & Waffles SA 158.0
Helados Popsy Inversiones El Cerrito Ltda 139.0
Spacio 1 Pampa Energia SA 115.0
Dogger Dogger Alimentos DG SAS 110.0
Mis Carnes Parilla Grupo Mis SAS 106.0
Nativos Nativos Bebidas SAS 104.0
Domino's Pizza Domino's Pizza Inc 102.0
Kokoriko Avesco SA 90.0
Típicas Empanadas Alicrio SA 88.0
On The Run Exxon Mobil Corp 86.0
McDonald's McDonald's Corp 84.0
KFC Yum! Brands Inc 72.0
Star Mart Chevron Corp 71.0
Altoque Cía de Petroleos de Chile Copec SA 65.0
Sr Wok Diaz y Restrepo SAS 63.0
Jeno's Pizza Telepizza Group SAU 60.0
PPC PPC SA 58.0
La Brasa Roja CBC Ltda 56.0
Others 1,344.0
Total 6,213.0
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-
2024
2019 2020 2021 2022 2023 2024
Units 115,249.0 118,083.0 120,372.0 122,743.0 124,971.0 128,127.0

Transactions (mn) 2,013.5 2,073.2 2,138.2 2,201.5 2,268.5 2,340.3
COP billion 38,138.6 39,999.0 42,243.8 44,138.8 46,232.7 48,558.7
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: %

Growth 2019-2024
% growth
2019/20 2019-24 CAGR 2019/24 Total
Units 2.5 2.1 11.2

Transactions 3.0 3.1 16.2
Constant value 4.9 4.9 27.3
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
CORONAVIRUS (COVID-19)
The analysis in this report was written before the known outbreak of Coronavirus (COVID-19)
on 31 December 2019. Accordant industry data were also built and published prior to this date,
and before the virus started to spread and export internationally. Euromonitor International has
therefore not included analysis relating to COVID-19 in this report, and its potential influence is
not factored into forecast data.
At this stage of development (April 2020), the scale and impact of COVID-19, both at global
and national levels on Consumer Foodservice is already significant, causing major disruption
and a substantial pullback in consumer demand. A full-year contraction in Consumer
Foodservice sales and traffic appears certain in hard-hit markets like Italy, Spain, and the US,
whilst increasingly strict lockdown mandates have come into force in most major markets, with
others likely to follow.
To better understand the impact of COVID-19 on the industry and what the crisis could mean
for near- and mid-term forecasts, please read the forthcoming report, “The Impact of COVID-19
on Consumer Foodservice,” which is meant to serve as an early guide to forecasting the crisis,
with insights on current results, lessons from impacted areas, and scenarios for understanding
the virus’ future impact.
In addition, to understand COVID-19’s impact across fmcg industries, readers can access
strategic analysis and regular updates on www.euromonitor.com and via the Passport system,
where new content is being added on a systematic basis as the situation develops.
DEFINITIONS
Explanations of words and/or terminology used in this report are as follows:
▪ Arepa: Maize patties which can be eaten on their own or stuffed. Popular in Colombia and
Venezuela.
▪ Pabellón: Venezuelan dish of rice, shredded beef in stew and stewed black beans.
▪ Tequeños: Fried breaded cheese sticks popular as a snack in Venezuela.

▪ Empanada: Baked or fried pastry turnover with a savoury filling.
▪ Poké: Hawaiian dish based on raw marinated fish with rice and vegetables.
▪ Suero costeño: Type of sour cream which is very popular on the north coast of Colombia.
▪ Picada: A combination of different meats (beef, pork and chicken cuts) and/or carbohydrates
(potato, plantain), mostly roasted, chopped into small portions and served together on large
plates, with the main purpose of sharing.
SOURCES
Sources used during the research included the following:
Summary 1 Research Sources

Official Sources Cámara de Comercio de Bogotá
Superintendencia de Sociedades
Trade Associations Asociación Colombiana de la Industria

Gastronómica (ACODRES)
Asociación de Bares de Colombia

(ASOBARES)
Asociación Nacional de Empresarios de

Colombia (ANDI)
Federación Nacional de Comerciantes

(FENALCO)
Trade Press Caracol
El Tiempo
Gastronomia Colombiana
Gerente
La Nota Económica
La República
Más Franquicias
Portafolio.com
Revista Catering
Revista Dinero
Revista La Barra
Company Sources Aliter Ltda (Pizza Pizza)
Alsea Colombia SA
Aprocar SAS
Archies Colombia SA
Arka SA
Barnard SA
Bogota Beer Co
Café Quindío
Carbón de Palo
CBC Ltda
Cinnabon
Colfranquicias
Colsub Ltda (Subway)
Comercial Allan SA (Popsy)
Crepes & Waffles SA
DFI Colombia SA (Pizza Hut)
Diletto Café
Domicilios.com
Dominalco SA
Donucol SA
El Rodizio
Food Services del Caribe SA (KFC)
Franquicias Latinoamericanas SA (TGI

Friday's)
Frayco SA
Frisby SA
Fruchetta
Grasot Ltda (Jeno's)
Grupo Conboca (Avesco-Kokoriko, Mimos,

Palos de Moguer)
Grupo Iga
Gyros & Kebab
Hard Rock Café International Inc
Helados Woodys
Inbercab Ltda
Industrias RB
Inversiones Chopinar SAS
IRCC Industria de Restaurantes Casuales

Ltda
Iwanna
Johny Rockets Colombia
La Fragata Norte
La Hamburguesería
Lao Kao SA (Wok)
Lemaitre Terraza
McDonald's Corp
Meals de Colombia SA
Mesofoods (Presto, OMA, Tacos & BBQ)
Mr DG Food Colombian Burger
Nativos Naturalmente Activos
Nutresa Alimentos al Consumidor (El Corral,

Beer Station, Leños & Carbón)
Opalcol SA (Domino's)
Perrushi
Pescaderia Jaramillo
Petrobrás
Procafecol SA
Productora & Comercializadora de Alimentos

Ltda (Mimo's)
Restaurante El Celler
Restaurante La Diva
Restaurantes El Khalifa SA
Restcafé SAS (OMA)
Sandwich Qbano
Shell Colombia SA
SIA Ltda
So What Entertaiment
Sublat
Surtidora de Aves
Telepizza Group SA
Tostión Colombia Coffee Shops SA
Yogen Früz Inc
Yum! Brands Inc
Other Sources Instituto Superior Mariano Moreno
Source: Euromonitor International

Consumer Foodservice in Colombia: Euromonitor International April 2020

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Consumer Foodservice in

LIST OF CONTENTS AND TABLES

Consumer Foodservice Sees Growing Dynamism in Colombia

Migration and Technology Are Changing the Foodservice Landscape

Movement in the Competitive Environment

Independent Foodservice Brands Attract Consumers With Innovation

Consumer Foodservice Has Positive Prospects for the Forecast Period

2014 2015 2016 2017 2018 2019

Units 97,005.0 99,549.0 103,020.0 105,521.0 110,630.0 115,249.0

Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth

Units 4.2 3.5 18.8

Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019

Cafés/Bars 38,940 1,413 40,353

Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value

Chained Foodservice 10.7 11.6 12.1 13.2 13.9 14.3

Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: %

Drive-Through 0.1 0.2 0.2 0.2 0.2 0.3

Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value

Drink 29.2 29.5 29.8 29.9 30.0 30.1

Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice

Cafés/Bars 33.0 67.1 100.0

Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice

Offline 96.4 95.6 94.5 92.8 91.7 89.7

Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019

Leisure 2.0 2.1 2.1 2.1 2.2 2.2

Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice

Grupo Nutresa SA 10.3 9.7 9.3 9.5 9.1

Operadora de 0.7 0.9 1.0 1.1 1.2

Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value

El Corral Grupo Nutresa SA 7.9 7.8 7.9 7.6

Burger King Restaurant Brands 1.3 1.3 1.2 1.1

Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019

Brand Global Brand Owner outlets

Cosechas Express Cosechas Bebidas Naturales SAS 532.0

2019 2020 2021 2022 2023 2024

Units 115,249.0 118,083.0 120,372.0 122,743.0 124,971.0 128,127.0

Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: %

Units 2.5 2.1 11.2

▪ Tequeños: Fried breaded cheese sticks popular as a snack in Venezuela.

Summary 1 Research Sources

Trade Associations Asociación Colombiana de la Industria

Asociación de Bares de Colombia

Asociación Nacional de Empresarios de

Federación Nacional de Comerciantes

Trade Press Caracol

Company Sources Aliter Ltda (Pizza Pizza)

Colsub Ltda (Subway)

Comercial Allan SA (Popsy)

Crepes & Waffles SA

DFI Colombia SA (Pizza Hut)

Food Services del Caribe SA (KFC)

Franquicias Latinoamericanas SA (TGI

Grasot Ltda (Jeno's)

Grupo Conboca (Avesco-Kokoriko, Mimos,

Gyros & Kebab

Hard Rock Café International Inc

Inversiones Chopinar SAS

IRCC Industria de Restaurantes Casuales

Johny Rockets Colombia

Lao Kao SA (Wok)

Mesofoods (Presto, OMA, Tacos & BBQ)

Mr DG Food Colombian Burger

Nativos Naturalmente Activos