Other Dairy in Colombia: Euromonitor International September 2021

Other Dairy in Colombia
Euromonitor International
September 2021
OTHER DAIRY IN COLOMBIA Passport i
LIST OF CONTENTS AND TABLES

KEY DATA FINDINGS.............................................................................................................................1
2021 DEVELOPMENTS.............................................................................................................................1
Cream and condensed milk continue to benefit from increase in home cooking......................................1
Demand for coffee whiteners remains subdued.......................................................................................1
Impact of COVID-19 on fromage frais and quark compounded by longer-term factors..........................2
PROSPECTS AND OPPORTUNITIES......................................................................................................2
New food labelling system expected to stimulate reduced fat launches in cream....................................2
Narrow focus and health concerns likely to curb demand in fromage frais and quark.............................2
Price sensitivity and non-essential status of other dairy products will limit innovation...........................2
CATEGORY DATA...................................................................................................................................3
Table 1 Sales of Other Dairy by Category: Volume 2016-2021............................................3
Table 2 Sales of Other Dairy by Category: Value 2016-2021...............................................3
Table 3 Sales of Other Dairy by Category: % Volume Growth 2016-2021...........................4
Table 4 Sales of Other Dairy by Category: % Value Growth 2016-2021..............................4
Table 5 Sales of Cream by Type: % Value 2016-2021..........................................................5
Table 6 NBO Company Shares of Other Dairy: % Value 2017-2021....................................5
Table 7 LBN Brand Shares of Other Dairy: % Value 2018-2021..........................................5
Table 8 Distribution of Other Dairy by Format: % Value 2016-2021....................................6
Table 9 Forecast Sales of Other Dairy by Category: Volume 2021-2026..............................7
Table 10 Forecast Sales of Other Dairy by Category: Value 2021-2026.................................8
Table 11 Forecast Sales of Other Dairy by Category: % Volume Growth 2021-
2026 ............................................................................................................. 8
Table 12 Forecast Sales of Other Dairy by Category: % Value Growth 2021-
2026 ............................................................................................................. 8
© Euromonitor International
OTHER DAIRY IN COLOMBIA Passport 1
OTHER DAIRY IN COLOMBIA

KEY DATA FINDINGS
 Increased tendency of Colombians to cook at home due to COVID-19 fallout continues to boost
retail demand for other dairy products
 Other dairy retail volume sales grow by 2% in 2021 to reach 54,700 tonnes; current value sales
grow by 6% to reach COP935.5 billion
 Cream is the most dynamic category in current value growth terms in 2021, with sales
increasing by 9%
 Overall average unit price for other dairy increases by 4% in current value terms in 2021
 Alpina Productos Alimenticios SA continues to lead other dairy in 2021 with a value share of 36%,
followed by Productos Naturales de la Sabana SA with a 22% share
 Other dairy current value sales are expected to grow at a CAGR of 5% (2% 2021 constant value
CAGR) over the forecast period
2021 DEVELOPMENTS
Cream and condensed milk continue to benefit from increase in home cooking
Cream and condensed milk saw retail demand increase dramatically in 2020, with the use of these
product types for cooking and baking surging as Colombians spent most of their time at home due to the
fallout of COVID-19. The same trend should ensure both categories continue to perform positively in
2021, though retail volume growth rates are expected to slow as the pandemic recedes and consumers
start to resume their normal routines. Both categories should also benefit from interest in products
recently launched by brands seeking to capitalise on the increase in home cooking. For example, in 2020
La Alquería – the top player in cream – introduced new Grilled Onion and Fine Herb flavour variants for
cooking. These products provide a convenient solution for less experienced home cooks and those who
want to reduce the amount of time and effort required to prepare different meals.
Demand for coffee whiteners remains subdued

Coffee whiteners is among the other dairy categories that has been particularly hard hit by COVID-19.
Foodservice volume sales plummeted in 2020 due to public health restrictions and concerns about
community transmission of the virus, and will remain below their pre-pandemic level in 2021 despite a
projected return to growth. Moreover, the category has not benefited from the home seclusion trend, with
retail volume growth expected to remain marginal and slow for a second consecutive year in 2021. This
is partly the result of increased budget- consciousness – the impact of which is compounded by high unit
prices – but mainly because Colombians tend to drink coffee black or with milk when at home. Retail
demand has been further hampered by limited availability, with coffee whiteners generally only carried
by supermarkets and hypermarkets. In addition, aside from liquid creamers introduced under the Silk
brand in 2019, the category has not witnessed any significant innovations in recent years.
© Euromonitor International
Impact of COVID-19 on fromage frais and quark compounded by
longer-term factors
Fromage frais and quark in Colombia is almost entirely represented by flavoured varieties that are
targeted at children and mainly consumed while on-the-go. As a result, the category has been dealt a
significant blow by school closures and home seclusion during the pandemic, with retail volume sales set
to decline for the second year in a row in 2021. At the same time, heightened budget-consciousness has
led many families to switch to more affordable alternative snacks for children, such as yoghurt, fresh fruit
etc. Limited competition – there are few players present and Alpina holds a dominant position – and a
lack of successful new launches in recent years have further undermined the category’s capacity to
weather the fallout of COVID-19.
PROSPECTS AND OPPORTUNITIES
New food labelling system expected to stimulate reduced fat launches in cream
While cream looks set to perform positively throughout the forecast period, retail volume growth is
expected to slow slightly in the short-to-medium term as the COVID-19 pandemic recedes and
Colombians become less inclined to cook at home. Demand is also likely to be constrained by a new
mandatory food labelling system due to come into effect by November 2022, which will make
consumers more conscious of the fat content of these products.
However, the impact of this latter development should be tempered by the launch of more reduced fat
variants. The health and wellness trend may also encourage the launch of plant- based cooking creams,
which were not present in Colombia as of early 2021, though it is likely higher unit prices will limit the
appeal of such products if they are introduced.
Narrow focus and health concerns likely to curb demand in fromage frais
and quark
Fromage frais and quark is expected to register a decline in retail volume sales over the forecast period
as a whole. The fact that the category primarily comprises flavoured products aimed at young children –
such as those offered by the Alpinito and Petito brands – will continue to hamper its potential. In addition,
concerns about the high sugar and fat content of these products are likely to lead more parents to choose
healthier snacks for their kids, such as fresh fruit or yoghurt. Some producers will attempt to address the
latter challenge by reformulating products, but this carries the risk of loss of flavour, which could further
undermine demand. The offer of fromage frais and quark products for older age groups in Colombia is
expected to remain negligible, as adult consumers tend to prefer other types of protein-rich snack foods
such as cheese, Greek yoghurt etc.
Price sensitivity and non-essential status of other dairy products will limit
innovation
The level of innovation in other dairy categories is expected to remain relatively low over the forecast
period. The fact that these products are generally not considered necessities will discourage new
launches, particularly of added-value variants, as will high price sensitivity among Colombians. New
product development activity that does take place is likely to be focused on the health and wellness
trend. In particular, it is expected the implementation of the new food labelling system will prompt
companies to introduce reduced fat and reduced sugar options in the short term.
CATEGORY DATA
Table 1 Sales of Other Dairy by Category: Volume 2016-2021
2016 2017 2018 2019 2020 2021
- Condensed Milk 14.4 14.6 14.9 14.3 17.6 18.2

(million litres)
-- Plain Condensed Milk 6.0 6.1 6.3 5.9 8.1 8.5
(million litres)
-- Flavoured Condensed 8.3 8.5 8.6 8.4 9.5 9.7
Milk (million litres)
- Coffee Whiteners 0.4 0.4 0.4 0.4 0.4 0.4
('000 tonnes)
- Cream ('000 tonnes) 14.3 14.4 14.5 14.7 19.8 20.5
- Chilled Snacks ('000 - - - - - -
tonnes)
- Fromage Frais and 8.9 9.0 9.2 9.4 8.8 8.5
Quark ('000 tonnes)
-- Plain Fromage Frais - - - - - -
and Quark ('000 tonnes)
-- Flavoured Fromage 8.9 9.0 9.2 9.4 8.8 8.5
Frais and Quark ('000
tonnes)
-- Savoury Fromage - - - - - -
tonnes)
- Chilled and Shelf 4.9 4.6 4.6 4.4 3.6 3.6
Stable Desserts ('000
tonnes)
Other Dairy (Not - - - - - -
calculable)
-- Chilled Dairy 3.9 3.8 3.8 3.7 3.0 3.0
Desserts ('000 tonnes)
-- Shelf Stable Dairy 1.1 0.8 0.8 0.8 0.6 0.6
Source: Euromonitor International from official statistics, trade associations, trade press, company research, store
checks, trade interviews, trade sources
Table 2 Sales of Other Dairy by Category: Value 2016-2021
COP billion
2016 2017 2018 2019 2020 2021
- Condensed Milk 234.0 244.3 256.7 257.1 320.0 341.5

Milk
- Cream 174.4 184.2 193.6 206.4 285.6 312.5
- Chilled Snacks - - - - - -
- Fromage Frais and Quark 161.7 170.6 183.1 194.1 188.4 190.1
and Quark
Frais and Quark
Frais and Quark
Stable Desserts
Other Dairy 667.2 696.0 733.8 759.1 883.0 935.5
-- Chilled Dairy Desserts 72.3 74.1 77.6 78.3 67.1 69.2
Desserts
Table 3 Sales of Other Dairy by Category: % Volume Growth 2016-2021
% volume growth
2020/21 2016-21 CAGR 2016/21 Total
- Condensed Milk 3.4 4.8 26.4

-- Plain Condensed Milk 4.5 6.9 39.9
-- Flavoured Condensed Milk 2.5 3.1 16.6
- Coffee Whiteners 0.3 0.4 2.0
- Cream 3.5 7.5 43.5
- Chilled Snacks - - -
- Fromage Frais and Quark -3.5 -1.1 -5.3
-- Plain Fromage Frais and Quark - - -
-- Flavoured Fromage Frais and Quark -3.5 -1.1 -5.3
-- Savoury Fromage Frais and Quark - - -
- Chilled and Shelf Stable Desserts -2.6 -6.3 -28.0
Other Dairy - - -
-- Chilled Dairy Desserts -2.4 -5.2 -23.4
-- Shelf Stable Dairy Desserts -3.5 -11.1 -44.5
Table 4 Sales of Other Dairy by Category: % Value Growth 2016-2021
% current value growth

2020/21 2016-21 CAGR 2016/21 Total

- Cream 9.4 12.4 79.2
- Fromage Frais and Quark 0.9 3.3 17.6
-- Flavoured Fromage Frais and Quark 0.9 3.3 17.6
- Chilled and Shelf Stable Desserts 2.8 -1.9 -9.3
Other Dairy 5.9 7.0 40.2
-- Chilled Dairy Desserts 3.2 -0.9 -4.2
Table 5 Sales of Cream by Type: % Value 2016-2021
% retail value rsp

2016 2017 2018 2019 2020 2021
Chilled/Fresh Half/ 44.0 43.8 43.7 43.5 42.2 41.8

Single Cream
Long-Life/UHT Cream 56.0 56.2 56.3 56.5 57.8 58.2
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 6 NBO Company Shares of Other Dairy: % Value 2017-2021
% retail value rsp

Company 2017 2018 2019 2020 2021
Alpina Productos 39.2 39.9 40.7 36.8 36.3

Alimenticios SA
Productos Naturales de 16.7 16.5 17.8 20.8 21.7
la Sabana SA
Nestlé de Colombia SA 13.6 13.6 13.4 16.2 16.6
Parmalat Colombia Ltda 6.2 6.1 5.4 5.2 5.0
Cooperativa Lechera 5.1 5.0 4.7 4.6 4.5
Colanta SA
Colombina SA 2.7 2.7 2.5 2.8 2.9
Quala SA 1.5 1.5 1.5 1.3 1.3
Gloria Colombia SA 1.4 1.4 1.0 1.1 1.0
Super de Alimentos SA - 0.2 0.2 0.2 0.2
El Chef Platos Listos 0.3 0.3 0.3 0.2 0.2
Ltda
Industria Colombiana de 0.2 0.2 0.2 0.2 0.2
Café SA (Colcafé)
Productos Lácteos Pasco 0.3 0.3 0.2 0.2 0.1
SA
Algarra SA - - - - -
Alimentos y Bebidas de - - - - -
los Andes Ltda
Private Label 1.1 1.1 1.2 1.1 1.1
Others 11.7 11.2 10.9 9.3 9.0
Total 100.0 100.0 100.0 100.0 100.0
Table 7 LBN Brand Shares of Other Dairy: % Value 2018-2021
% retail value rsp

Brand (GBO) Company (NBO) 2018 2019 2020 2021
La Alquería Productos Naturales de 13.4 14.8 17.8 18.6

la Sabana SA
Alpinito Alpina Productos 20.7 21.6 18.2 17.5
Alimenticios SA
Alpina Alpina Productos 14.0 13.9 14.7 15.0
Alimenticios SA
La Lechera (Nestlé Nestlé de Colombia SA 9.1 8.9 10.9 11.1
SA)
Nestlé (Nestlé SA) Nestlé de Colombia SA 4.5 4.4 5.2 5.3
Colanta Cooperativa Lechera 3.6 3.5 3.5 3.5
Colanta SA
Parmalat (Lactalis, Parmalat Colombia Ltda 4.0 3.5 3.4 3.3
Groupe)
De Antaño Productos Naturales de 3.1 3.0 3.0 3.0
la Sabana SA
Alpinette Alpina Productos 3.5 3.5 2.6 2.6
Alimenticios SA
Proleche (Lactalis, Parmalat Colombia Ltda 2.1 2.0 1.8 1.7
Groupe) Arequipe
Colombina Colombina SA 1.5 1.5 1.5 1.5
Colombina Colombina SA 1.2 1.0 1.3 1.4
Instacream Quala SA 1.5 1.5 1.3 1.3
Boggy Alpina Productos 1.7 1.6 1.2 1.2
Alimenticios SA
Petito Cooperativa Lechera 1.4 1.3 1.0 1.0
Colanta SA
Cremax (Gloria SA, Gloria Colombia SA 0.9 0.7 0.7 0.7
Grupo)
Finca (Gloria SA, Gloria Colombia SA 0.5 0.3 0.3 0.3
Grupo)
Super Coco Super de Alimentos SA 0.2 0.2 0.2 0.2
Smart Chef El Chef Platos Listos Ltda 0.3 0.3 0.2 0.2
Coffee Crem (Grupo Industria Colombiana de 0.2 0.2 0.2 0.2
Nutresa SA) Café SA (Colcafé)
Yoghurt Postre Productos Lácteos Pasco SA 0.3 0.2 0.2 0.1
Coffee-mate (Nestlé Nestlé de Colombia SA 0.1 0.1 0.1 0.1
SA)
Cremax (Gloria SA, Algarra SA - - - -
Grupo)
Finca (Gloria SA, Algarra SA - - - -
Grupo)
De Antaño Alimentos y Bebidas de - - - -
los Andes Ltda
Arroz con leche Parmalat Colombia Ltda - - - -
Dolce (Lactalis,
Groupe)
Private label Private Label 1.1 1.2 1.1 1.1
Others Others 11.2 10.9 9.3 9.0
Total Total 100.0 100.0 100.0 100.0
Table 8 Distribution of Other Dairy by Format: % Value 2016-2021
% retail value rsp

2016 2017 2018 2019 2020 2021
Store-Based Retailing 99.8 99.8 99.7 99.6 98.8 98.8

- Grocery Retailers 99.8 99.8 99.7 99.6 98.8 98.8
-- Modern Grocery 21.3 21.9 22.3 22.0 19.5 19.8
Retailers
--- Convenience Stores 0.9 1.1 1.3 1.5 1.5 1.6
--- Discounters 0.5 0.6 0.8 0.9 1.2 1.3
--- Forecourt Retailers - - - - - -
--- Hypermarkets 11.7 11.8 11.9 11.6 9.9 10.1
--- Supermarkets 8.2 8.3 8.3 8.0 6.9 6.9
-- Traditional Grocery 78.5 77.9 77.3 77.6 79.3 79.0
Retailers
--- Food/drink/tobacco - - - - - -
specialists
--- Independent Small 51.4 50.9 50.4 50.4 51.5 51.2
Grocers
--- Other Grocery 27.1 27.0 26.9 27.2 27.8 27.8
Retailers
- Non-Grocery Specialists - - - - - -
-- Health and Beauty - - - - - -
Specialist Retailers
-- Other Foods Non- - - - - - -
Grocery Specialists
- Mixed Retailers - - - - - -
Non-Store Retailing 0.2 0.2 0.3 0.4 1.2 1.2
- Vending - - - - - -
- Homeshopping - - - - - -
- E-Commerce 0.2 0.2 0.3 0.4 1.2 1.2
- Direct Selling - - - - - -
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 9 Forecast Sales of Other Dairy by Category: Volume 2021-2026
2021 2022 2023 2024 2025 2026
- Condensed Milk 18.2 18.6 18.9 19.1 19.3 19.5

(million litres)
(million litres)
Milk (million litres)
('000 tonnes)
- Cream ('000 tonnes) 20.5 21.0 21.4 21.9 22.4 22.8
- Chilled Snacks ('000 - - - - - -
tonnes)
- Fromage Frais and 8.5 8.3 8.2 8.2 8.2 8.3
Quark ('000 tonnes)
and Quark ('000 tonnes)
tonnes)
tonnes)
Stable Desserts ('000
tonnes)
Other Dairy (Not - - - - - -
calculable)
-- Chilled Dairy 3.0 2.8 2.7 2.7 2.6 2.5
Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade
sources
Table 10 Forecast Sales of Other Dairy by Category: Value 2021-2026
COP billion
2021 2022 2023 2024 2025 2026
- Condensed Milk 341.5 351.5 358.0 362.8 367.4 373.3

Milk
- Cream 312.5 331.2 339.9 348.9 357.8 366.3
- Chilled Snacks - - - - - -
- Fromage Frais and Quark 190.1 187.3 186.6 187.1 188.0 189.2
and Quark
Frais and Quark
Frais and Quark
Stable Desserts
Other Dairy 935.5 958.2 970.9 983.7 997.0 1,011.4
-- Chilled Dairy Desserts 69.2 66.1 64.4 62.9 61.9 60.6
Desserts
sources
Table 11 Forecast Sales of Other Dairy by Category: % Volume Growth 2021-2026
% volume growth
2021/22 2021-26 CAGR 2021/26 Total

- Cream 2.4 2.2 11.3
Other Dairy - - -
sources
Table 12 Forecast Sales of Other Dairy by Category: % Value Growth 2021-2026
% constant value growth

2021/2022 2021-26 CAGR 2021/26 Total
- Cream 6.0 3.2 17.2
Other Dairy 2.4 1.6 8.1
sources

Other Dairy in Colombia: Euromonitor International September 2021

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Other Dairy in Colombia

LIST OF CONTENTS AND TABLES

OTHER DAIRY IN COLOMBIA

Demand for coffee whiteners remains subdued

PROSPECTS AND OPPORTUNITIES

2016 2017 2018 2019 2020 2021

- Condensed Milk 14.4 14.6 14.9 14.3 17.6 18.2

Table 2 Sales of Other Dairy by Category: Value 2016-2021

- Condensed Milk 234.0 244.3 256.7 257.1 320.0 341.5

Table 3 Sales of Other Dairy by Category: % Volume Growth 2016-2021

- Condensed Milk 3.4 4.8 26.4

Table 4 Sales of Other Dairy by Category: % Value Growth 2016-2021

% current value growth

- Condensed Milk 6.7 7.8 45.9

% retail value rsp

Chilled/Fresh Half/ 44.0 43.8 43.7 43.5 42.2 41.8

Table 6 NBO Company Shares of Other Dairy: % Value 2017-2021

% retail value rsp

Alpina Productos 39.2 39.9 40.7 36.8 36.3

Table 7 LBN Brand Shares of Other Dairy: % Value 2018-2021

% retail value rsp

La Alquería Productos Naturales de 13.4 14.8 17.8 18.6

Table 8 Distribution of Other Dairy by Format: % Value 2016-2021

% retail value rsp

Store-Based Retailing 99.8 99.8 99.7 99.6 98.8 98.8

Table 9 Forecast Sales of Other Dairy by Category: Volume 2021-2026

2021 2022 2023 2024 2025 2026

- Condensed Milk 18.2 18.6 18.9 19.1 19.3 19.5

- Condensed Milk 341.5 351.5 358.0 362.8 367.4 373.3

Table 11 Forecast Sales of Other Dairy by Category: % Volume Growth 2021-2026

- Condensed Milk 2.3 1.4 7.4

Table 12 Forecast Sales of Other Dairy by Category: % Value Growth 2021-2026

% constant value growth

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