Strength

 * Well trained staff to ensure optimum customer service.

*Attractive discount program: We offer a special discount offer for our
valuable and regular customer’s. As laundry business is an easy and
convenient to start and it is not a capital or management intensive. And we
make importance of Superior customer value.
*Well thought out business model addressing market demand.
* We offer a quick and convenient service in order to save a customer’s
time. It is a very lucrative business, as not everyone that puts on clothes has
the time to do the laundry involved thereafter. Many people have a tight
schedule, so they consider it a waste of time doing their laundry.
Weaknesses *Our business is a small form of business and if our location of the service isn’t a
good place it will not be convenient for people to come and serve our service.
*Debt required to start the business up.
*Competition from already established business. Less experience than
competitors. A limited marketing budget needed to create brand
awareness.

Opportunities * A constant, consistent market demand because everyone has dirty

clothes.
* Opportunity from busy people who don’t have time to do their own
laundry themselves and we can change our business location in the city
area or near to the city.
* Laundry price is cheaper than others which help to attract more
customers. We can have a walk in  facility at our laundry service
Threats * As our business is using high quality machines and many kinds. The cost of
the machines is high so there cannot be no profit for the first month, or
several months.
* A somewhat seasonal market demand due to many students leaving
during the summer.
* A large increase in home built in the area that will decrease the reliance
of the service.

Silawan, Den mark P. July 21, 2021

Human Resources Management
MSRD-1A

 Neighborhood Laundry Marketing Plan (SWOT ANAYLYSIS)

Organizational Objectives:

 Establish sustainable business by the end of the first year.

  To establish a good brand to customers and gain brand loyalty in its first three months
of operation by prevailing a socially responsible enterprise.
 To provide our customers with a consistent, dependable-when-promised service.
 To endorse a new trend and technology in laundry business.