SWOT Analysis of the Company -Internal Environment -External Environment

Strengths
 The location of the business is accessible enough to meet our
target market.
 Cleanliness
 Quick to respond to market changes.
 Low salary and benefits overhead
 We have assembled a team that embraces different disciplines with
expertise in all areas of the business.
 Business knowledge
 Employee engagement
 We have wide experience in product and business know how
 Effective leadership
 Competent workplace

Weakness
 The maintenance of special features of the store is quite costly.
 Limited funding or lack of fundraising experience
 Known vulnerabilities and risk
 Deadlines and other time pressures
 Financial risk
 Resources gaps/ Problems

Opportunities
 Could convert existing products for new market.
 Growth of existing market
 Market conditions/ Customer needs
 Innovative marketing strategies
 Target markets
 Seasonal Trends
Threats
 Well – known restaurants with the same vicinity will be the great
competitors of the business.
 The business will be new in the market, it may easily have good
market standing but it may encounter difficulty in terms of
sustaining demand of the customers that may lead to its saturation
or declining stage.
 Natural disasters largely affect supply.
 Rising materials price
 Internal staffing, financials, and other resource constraints
 Uncertain weather conditions
SWOT analysis of Competitors
Strengths
 Our business has its unique characteristics in terms of foods being
offered and other features being presented.
 Good relationship with suppliers
 High visibility locations to attract customers.
 High quality products.
 Affordable price
 We stand out as a unique alternative to fast food and we offer consistently
high – quality food in a distinctive atmosphere.

Weakness
 Less product selection than key competition
 Low brand recognition
 Strong existing competitors
 Weak social media presence

Opportunities
 Emerging need for products or services.
 Loyal customers
 Online sales to reach a broader market.
 Attract new customers through special offers.
 Target review website for better ratings.
 Improve the overall customer experience.
 Stay positioned competitively from a price and services.

Threats
 Competitors growing stronger through financial backing and brand awareness.
 Changing customer preference.
 Slower growth due to inability to raise funds.
 Competitors introducing better/ Improve products.
 Competitors providing more “ value add”.