Topic of the Study

Marketing plan for a real

state business who are
stepping into construction
business.
 Title of the study

Marketing plan for a real state

business who are stepping into
construction business: A case
study of Asset Development
and Holdings Ltd.
 Objectives of the Study

•Impact to start a new constriction Business

•Availability of the product
•Brand name effectiveness of the product
•Quality of the product
•Promotional items of the companies
•Customer satisfactions of the company
•Social responsiveness of the companies
•Employee’s efficiency of the companies
•Communicating efficiency of the companies
•Corporate responsibilities of the companies
•Contribution of the companies in the economy
•Service facilities of the companies
•Future prospect of the companies
History of real estate in Bangladesh

The real estate business started in Bangladesh in DHAKA

in late 70’s.there were fewer than 5 companies
started business during 1970’s

In 1991 only 11 member was formed a association

real estate and housing association of Bangladesh(.REHAB)
to strengthen the role of real estate

The current member of REHAB is 713 developers .

REAL ESTATE BUSINESS IN ECONOMY

This graph shows that the real estate business is slowly but gradually
building their position in the GDP. So it is obviously a positive sign to
the entrepreneur who has the interest to invest and earn profit from this
sector. The market, financial and economical situation is remarkably
soft-side for the new local and especially foreign investors. 
 REAL ESTATE BUSINESS IN ECONOMY

This graph will also be supportive for you where is shown the gradually
building up the growth rate of this industry in the economy of Bangladesh.
COMPANY PROFILE
Company Name
Asset Developments & Holdings Ltd
Corporate Office
91 Gulshan Avenue,Dhaka-1212
Product Line
Apartment
Number of Employee
3000
Turnover in Taka in 2009
1800 Million
Market segment
- High Class
 Methodology of the Study
 Data Collection
Methods
 Research Design
 Scaling Technique
 Questionnaire
Development
 Sampling Technique
 Limitations of the
Study (Time ,To keep confidence
Information, Sample Size , Lack of
Interest etc)
 SWOT ANALYSIS
Strength Weakness
 Excellent Service  It does not have vast
 Excelent Brand Image
marketing program
 Efficient Management

 Wide Distribution
 It does not have own
Capability training department
 Healthy Financial

Position
 Excellent Innovation
 It has low capacity to
Capacity define the target market
 SWOT ANALYSIS
Opportunity
 big change to explore
business activities
 ADHL also takes the
financial risk to bring any
change and penetrate the
market.
 Price should be moderate
and somewhat below the
competitors price.
Threats
 Competitors Activities
 Low price
 Political Instability
 Changing customers
demand
 Changing world
economy rapidly
 4p’s strategy
Product Strategy
 Product Varity of the
ADHL.
 Durability of the Products.
 Design of the Products.
 Location.
 Sizes and
 Without Impediments.
Pricing Strategy
 Determine the purchase
price
 Estimates the developments
costs.
 Predict the future costs of
the land.
 Fixed costs of the asset.
 Variable costs of the assets.
 Lastly competitor’s costs.
 4p’s strategy
Place Strategy Promotion Strategy
 In the face of today’s  Advertising ( Newspaper Neon
competitive business Sign Billboard Television )
environment, Asset  Personal Selling
Developments & Holdings Ltd
develops and retains high
 Door to Door Marketing
achieves and a motivated  Sales Promotion ( at a time
workforce and also provides an with cash payment on
excellent working environment installment )
for them that reflect and
promote a high level of
loyalty and commitment, both
to its employees and from its
employees
 Findings in the real estate business

 Lack of customer faith

 Lack of customer knowledge
regarding housing
 Failure in commitment
 Political Instability
 Natural Climate
 Competitors
 Corruption from the government
and non- government bodies
Recommendation
 Response to the market must be
efficiently and actively.
 should recruit experienced and active
people
 Establish sound and effective
communication channels with internal
customer through electronic mail
 Product Price should be moderate and
adjusted with the competitor’s price
 Decentralized authority to prompt
communication and decision
 Recommendation

 More advertisement in different media like Radio,

TV, Newspaper, and Magazine.
 Should establish franchises in different location for
prompt customer Care.
 Should offer credit facilities to different classes0
people in order to increase their ability to purchase
the apartment
 Increase the promotional activity and establish
incentives for frequent and repaid feedback on
performance
THANK YOU