SWOT ANALYSIS Worksheet

Strengths Weaknesses Opportunities Threats

Product/Service Affordable Numerous Expand our mix of Damaged ordered

Offered price negative products. products.
opinions exist
about the
product.

Brand/Marketing High quality Low value Clear marketing There are lots of
fabric. products. strategy. competitors.

Staffing/HR Highly Limited staff Learn new Unable to

motivated staff skills and strategies in understand
and staff expertise. managing where the market
flexibility. business. is heading.

Finance Stable capital Weak financial Raise capital fund. Slower growth
funding. reserves. due to poor
profitability.

Operations and Excellent Inexperienced Improve our Failed business

Management customer staff. business management.
service. management
skills.

Market Excellent Poor market Expand our Customer shift to

market knowledge and number of stores. online shopping.
fluctuating
positioning and
prices.
highly
convenient
location.

Can any of your strengths help with improving your weaknesses or combating your
threats? If so, please describe how below.
Yes, because if we know the strengths of our business and find our strong points, we may be able
to take advantage of them to help the weaknesses side of our business and to break the word
threats.

Based on the information above, what are your immediate goals/next steps?

Our next goal is to strengthen our weak areas and threats to our business. Since we already know
the weaknesses and threats of our business, having a concrete goal in place gives us something
specific to work toward. In particular, the next step is to visualize the success of our business.
Visualizing success can be a powerful and motivating exercise.

Based on the information above, what are your long term goals/next steps?

Our long-term goal is to increase earnings, raise capital funds, improve our business management
skills, and expand our number of stores.