BOND WITH

PIDILITE
August- September 2021

TO UNLOCK THE NEXT GROWTH LEVEL FOR

PIDILITE
BY-
1. DEBASISH PANDA- XIMB BM 2021-2023- UM21334
2. SUBHASISH PATTNAIK- XIMB BM 2021-2023- UM21372
3. CHIRAG RONAK DAS- XIMB BM 2021-2023- UM21147
How to convince PROS-
● Company is almost debt free.
SWOT ANALYSIS

more customers to ●
●
Company is expected to give good quarter.
Company has a good return on equity (ROE) track record: 3 years ROE 24.45%.
buy Fevikwik? ● Company has been maintaining a healthy dividend payout of 35.25%. Strength:Market Leader in Adhesives, Good Branding Strategy,The wide Product
range in the chemicals sector,Strong Focus on Research.

CONS-
● Stock is trading at 20.22 times its book value.
● The company has delivered a poor sales growth of 6.35% over past five years.

We can post our product and tell about its effectiveness by posting our
❖ Through
success story online through various platform(facebook,twitter etc.).
online media This will prove to be a boon in this work from home situation when
everything is happening online.
Weakness: Excessive Focus on consumer chemicals,
Over-dependence on Fevicol & M Seal, Outsourcing of Research to
partners,Growing Dependency on Acquired Brands & Partners.

Almost 70 millions customers in India watches TV on a regular basis Opportunities: New Branding Strategies, Acquisitions of global Brands
❖ Through TV
and they will come to know about our product when we can have some
advertisemen TV advertisement with a new(creative) idea. We can use some brand
t ambassador for our advertisement purpose.

We can have a catchy phrase which will grab the attention of customers Threats: Low growth in adhesives sector, Low Growth in chemical industries
❖ Through a
and through a survey(conducted by us) we found that Fevikwik is segment,Real Estate Slump,Dependence on other low growth sectors
catchy phrase largely used by people with age group 18-30. So, we will need to create
something that will also grab the attention of people of other age group