Nehru College of Management

(ISO 9001: 2008 Certified Institution)

(Affiliated To Bharathiar University)

“Nehru Gardens”, Thirumalayampalayam, Coimbatore – 105

Department of Management Studies

Degree : MBA (201 -201 ) Code/Course : 33A/BUSINESS ETHICS AND

GLOBAL BUSINESS ENVIRONMENT

Semester : III Target Sessions : 45 Faculty:

Textbook(TB):

1. Kitson.A and Campbell.R - The Ethical Organisation, Palgrave, 2001

2. Davis & Keith William C. Frederik - Business and society
3. Francis Cherunilam - Business Environment
4. Pruti S. - Economic & Managerial Environment in India
5. Shaikh Saleem – Business Environment, Pearson Education, 2006
6. Hill.C.W., International Business : Competing in the Global market place,
Irwin-McGraw
7. Hill, 1999.
8. Philip R.Cateora, International Marketing, Irwin McGraw Hill, 9th edn.
9. Shivaramu, International Business, Macmillan India.
10. Francis Cherunilam, International Business, Wheeler Publications.
11. Charles W.L., Hill, International Business, Irwin-McGraw Hill, 1998.

Course Delivery:

A combination of methods will be executed to facilitate students to develop genuine interest in

the subject and learn through theory, and practical applications. One text book (TB) and two reference
books (AR) are prescribed as the major sources of study materials. Also students are required to refer
related resources in library. They may approach course facilitator for any kind of academic and learning
assistance. The major course materials and detail pedagogy plan are given below.

The learning methodologies will include lecture and discussion with PPT; case-study analysis;
video show, assignment writing, Activity and PPT presentation by students. The students are expected to
follow the lesson-plan and the guidance of course faculty. They are required to read text and additional
reference book regularly and attend class with awareness about the topic scheduled in the lesson plan.

Class Participation

It means physical, mental and intellectual participation in class. Students are expected to read well
in advance for active participation in class. They need to contribute to the academic discussion in every
session and quality of such contribution must be appreciable. They are welcome to share their practical
experiences, provided those are relevant and related to topic.

1
 Nehru College of Management
(ISO 9001: 2008 Certified Institution)

(Affiliated To Bharathiar University)

“Nehru Gardens”, Thirumalayampalayam, Coimbatore – 105

Department of Management Studies

Course Plan:

Session CONTENT Pedagogy Resource

UNIT- 1
Davis & Keith
1 PPT
BUSINESS AND SOCIETY William C. Frederik

Davis & Keith

2 PPT
SOCIAL RESPONSIBILITY William C. Frederik

Davis & Keith

3 ENVIRONMENTAL POLLUTION AND PPT, Role play
CONTROL William C. Frederik

Davis & Keith

4 BUSINESS AND CULTURE - BUSINESS PPT
AND GOVERNMENT William C. Frederik

Lecture Davis & Keith

5 BUSINESS AND GOVERNMENT
Method , PPT William C. Frederik

POLITICAL SYSTEM AND ITS Davis & Keith

6 PPT
INFLUENCE William C. Frederik
ON BUSINESS
Davis & Keith
7 PPT
BUSINESS ENVIRONMENT William C. Frederik

Davis & Keith

8 Chalk & Talk
THE CONCEPT AND SIGNIFICANCE William C. Frederik

CONSTITUENTS OF BUSINESS Davis & Keith

9 Lecture
ENVIRONMENT William C. Frederik

UNIT II

MANAGING ETHICS – FRAME WORK OF Kitson.A and

10 ORGANIZATIONAL ETHIC THEORIES
PPT
Campbell.R
AND SOURCES
Kitson.A and
11 ETHICS ACROSS PPT
CULTURES Campbell.R

FACTORS INFLUENCING BUSINESS Kitson.A and

12 ETHICS DECISION MAKING
PPT
Campbell.R

2
 Nehru College of Management
(ISO 9001: 2008 Certified Institution)

(Affiliated To Bharathiar University)

“Nehru Gardens”, Thirumalayampalayam, Coimbatore – 105

Department of Management Studies

ETHICAL VALUES AND Kitson.A and

13 STAKEHOLDERS
PPT
Campbell.R

Kitson.A and
14 ETHICS AND PROFIT PPT
Campbell.R

Kitson.A and
15 CORPORATE GOVERNANCE PPT
STRUCTURE OF BOARDS Campbell.R

16 REFORMS IN BOARDS
Guest Lecture Kitson.A and
Campbell.R
17 COMPENSATION ISSUES Lecture Kitson.A and
Campbell.R
ETHICAL LEADERSHIP FOR IMPROVED
18 CORPORATE GOVERNANCE AND Lecture Kitson.A and
BETTER BUSINESS EDUCATION Campbell.R

UNIT III

INTRODUCTION – THE
19 GLOBALIZATION OF THE WORLD
PPT Francis Cherunilam
ECONOMY
20 CHANGING NATURE OF INDIAN AND PPT, Activity Philip R.Cateora
INTERNATIONAL BUSINESS

21 NATIONAL DIFFERENCES IN ABT, Activity Hill.C.W

POLITICAL, LEGAL AND CULTURE
THE GLOBAL TRADE
22 ABT, Activity Philip R.Cateora
AND INVESTMENT ENVIRONMENT

INTERNATIONAL TRADE THEORY :

23 INTRODUCTION – AN OVERVIEW OF
Role play Philip R.Cateora
TRADE THEORY

MERCANTILISM –ABSOLUTE
24 ADVANTAGE – COMPARATIVE
PPT Hill.C.W
ADVANTAGE

25 HECKSCHER-OHLIN Lecture Francis Cherunilam

THEORY – THE NEW TRADE THEORY
NATIONAL COMPETITIVE ADVANTAGE
26 – PORTER’S DIAMOND
PPT, Activity Francis Cherunilam

3
 Nehru College of Management
(ISO 9001: 2008 Certified Institution)

(Affiliated To Bharathiar University)

“Nehru Gardens”, Thirumalayampalayam, Coimbatore – 105

Department of Management Studies

27 TRADING SYSTEM – WTO & PPT, Activity Philip R.Cateora

DEVELOPMENT OF WORLD TRADE
THE REVISED CASE FOR FREE TRADE –
28 DEVELOPMENT OF THE WORLD
PPT, Activity Hill.C.W

29 REGIONAL GROUPING OF COUNTRIES PPT Philip R.Cateora

AND ITS IMPACT
UNIT IV

Experiential
30 FOREIGN DIRECT
Learning Shivaramu
INVESTMENT :INTRODUCTION

31 FOREIGN DIRECT INVESTMENT IN THE Debate Francis Cherunilam

WORLD ECONOMY
32
HORIZONTAL FOREIGN DIRECT PPT Philip R.Cateora
INVESTMENT
VERTICAL FOREIGN DIRECT
33
PPT Hill.C.W
INVESTMENT

BENEFITS AND
ADVANTAGES TO HOST AND HOME PPT Shivaramu
34
COUNTRIES

35
THE GLOBAL MONETARY SYSTEM PPT Shivaramu

THE FOREIGN EXCHANGE

MARKET : INTRODUCTION – THE
36 FUNCTIONS OF THE FOREIGN
Lecture Shivaramu
EXCHANGE MARKET

UNIT V

THE STRATEGY AND STRUCTURE OF

37 INTERNATIONAL BUSINESS
PPT Francis Cherunilam,
Charles W.L., Hill
THE STRATEGY OF INTERNATIONAL
BUSINESS

38 INTRODUCTION - STRATEGY AND THE PPT Francis Cherunilam,

FIRM - PROFITING FROM Charles W.L., Hill
GLOBAL EXPANSION
39 PRESSURES FOR COST REDUCTIONS PPT Francis Cherunilam,
AND LOCAL RESPONSIVENESS - Charles W.L., Hill

4
 Nehru College of Management
(ISO 9001: 2008 Certified Institution)

(Affiliated To Bharathiar University)

“Nehru Gardens”, Thirumalayampalayam, Coimbatore – 105

Department of Management Studies

STRATEGIC CHOICE.
40 MODE OF ENTRY AND STRATEGIC
PPT Francis Cherunilam,
Charles W.L., Hill
ALLIANCES

41 INTRODUCTION - ENTRY MODES - PPT, Activity Francis Cherunilam,

SELECTING AND ENTRY MODE Charles W.L., Hill
42 STRATEGIC ALLIANCES - MAKING ABT, Activity Francis Cherunilam,
ALLIANCES WORK, Charles W.L., Hill

43 EXPORTING, IMPORTING AND ABT, Activity Francis Cherunilam,

COUNTER TRADE : Charles W.L., Hill

INTRODUCTION - THE PROMISE AND

44 PITFALLS OF EXPORTING - IMPROVING PPT Francis Cherunilam,
EXPORT PERFORMANCE - Charles W.L., Hill

EXPORT
45 AND IMPORT FINANCING - EXPORT PPT Francis Cherunilam,
ASSISTANCE – COUNTER TRADE. Charles W.L., Hill

Assignments Preparation

Assignments will be individual assignments, Team Assignments. Topics are given in the schedule.

 The length of written assignment for individual should not exceed 04 pages (A-4 size) with 1.5
space writing.
 Team Assignment in Chart, Creating video, paper cutting

Assignment Topics

Assignment Submission
Title
Topic Coverage Date

UNIT

UNIT

UNIT

5
 Nehru College of Management
(ISO 9001: 2008 Certified Institution)

(Affiliated To Bharathiar University)

“Nehru Gardens”, Thirumalayampalayam, Coimbatore – 105

Department of Management Studies

Rules and Regulations for Assignment:

Students are advised to produce original piece of work and to strictly avoid plagiarism. It is a
critical offence to plagiarize material. This facilitator has a zero tolerance policy. No excuses on this
one! All assistance received or references obtained from others should be documented in accordance with
ethical reporting practice. Proper formatting of references will be carefully examined.

Code of Conduct:
Any form of cheating, plagiarism, impersonation, falsification of a document as well as any other
form of dishonest behavior related to the obtaining of academic gain or the avoidance of evaluative
exercises committed by a student is judged as an academic offence.

Internal Assessment Tests Dates and Portions

TEST Date Portions

IA Test 1 Unit 1 and Unit 2

IA Test 2 Remaining Unit 2 and Unit 3

Model All Units 1 – 5

Important Information:

1. Students are required to be present in class at scheduled time.

2. They must carry their subject note book and lesson plan to the class.
3. If a student fails to attend the class within 05 minutes of its scheduled time, he will be marked ab-
sent.
4. Students are required to take consent from the course faculty for any kind permission.

COURSE FACULTY PRINCIPAL