BUSINESS PLAN

Happy Totes: Totes to carry your burden, for your

smiles to widen.

GROUP II

Buensalida, Diana Ocampo, Princess Garces, Ryan

Marie Jane
Catabay, Jasmine Carreon, Leig Nicole Tobeo, Neo Daniel
Gatdula, Kathleen Pescador, Phoebe
Grace Doroy, Ruvel
Dela Cruz, Katrina Carillo, Kyel
 I. EXECUTIVE SUMMARY

Happy Tote will offer stylish, comfortable, and good quality original tote bags that will
help to reduce the usage of single-use plastic bags that can cause pollution in our environment.
Data shows that the waste caused by single-use plastic bags continues to increase but not many
companies are making recyclable products to reduce it. This means that there's a big unmet
demand of the market in environment friendly eco bags (like tote bags). Our goal is to fulfill the
unmet desired demand in Mariveles, Bataan. Our few strategies are to give customers multiple
color and size options and give them the privilege to customize their tote bags. Our business will
be initially operating as a home-based enterprise and will use social media platforms (like
Facebook or Instagram, and TikTok) to advertise the colors, sizes and ready-made designs of the
tote bags. Customers may have the option to pick up the products or have it delivered at their
home. Happy Tote has an original and beautiful design that can impress the market.

The initial capitalization allotted for our Happy Tote Bag business is Php 34,000 which is
good for a one month expenses that includes the costing for our two varieties of products. The
expected revenue needed for variety #1 in a year is Php 249,408, and for the variety #2 is Php
1,123,200. In a year, the happy tote bag expects Php 1,372,608 revenue for the two varieties of
our product.

II. MANAGEMENT AND ORGANIZATION

A. Company name Happy Tote

B. Logo
C. Address 2393,Porto Circle, Balon Anito, Mariveles, Bataan

Happy Tote aims to raise awareness in the

community about the significance of decreasing
D. Vision Statement plastic waste, which contributes to pollution and
global warming.

Happy Tote's mission is to influence the shoppers

E. Mission Statement in Mariveles to use eco-friendly bags.

F. Key Personnel Owner – Diana Marie Buensaalida

Sewer-Phoebe Grace Pescador

Handicraft maker- Kyel Carillo
Packaging Personnel- Ryan Garces
G. Work Force and Key
Advisory Council- Jasmine Catabay, Princess Jane
Personnel
Ocampo, Leig Nicole Carreon, Neo Daniel Tobeo,
Kathleen Gatdula, Katrina Dela Cruz

H. Organization Chart

Duties and Responsibilities
I. Ownership
J. Capitalization
Sewer/Handicraft maker- Php 5,040 monthly (Php
K. Compensation and
420/per day thrice a week: 5 hours of work)
Incentives
L. External Management
Support
1. Owner- She/he oversees their business and
financial plan, advisory council and
publicly shares their brand or product.
2. Advisory Council- They offer assistance to
enterprises with anything from marketing
to managing human resources to
influencing the direction of regulator/s.
3. Sewer/ Handicraft maker- They are
responsible for making the product.
4. Packaging Personnel- They interpret order
invoices to determine which items need to
be sent out, performing quality control
assessments and stacking items properly
and securely in the appropriate packaging.
Sole Proprietorship
Php. 34,000
Employees Salary:
Advisory Council- Php 500 (monthly
consultation)
Incentives:
13th month pay
Cash Bonus
Parents
III. PRODUCT PLAN

A. PURPOSE OF THE PRODUCT

Happy Tote Bags offers the shoppers particularly the locals of Bataan a trendy
but eco-friendly, cozy & surely comfy, and definitely affordable tote bags but the
quality is still highly guaranteed. We also offer a variety of colors and sizes that we
will be tackling in the product details. Customized designs are highly acceptable as
we let our customers explore their creative sides. Happy Tote Bags also promotes
Pinoy quality-made bags as it also offers specific designs highlighting our own Pinoy
textile materials. We intend to showcase and serve our customers for a secure and
fashionable way of shopping experience.

B. PRODUCT UNIQUE FEATURES

Happy Tote Bags showcases its unique features and product designs. First, Happy
Tote Bags offers customized designs but still provides the basis in assistance to our
customer’s demands and expectations. Happy Tote Bag is known for its cute and minimal
design that suits all ages.

Material and Equipment Requirements and Sources of Supply.

MATERIALS SOURCES
Canvas D’house of Fabric Corp. Tondo, Manila
Jute D’house of Fabric Corp. Tondo, Manila
Burlap D’house of Fabric Corp. Tondo, Manila

MATERIALS SOURCE
Rose and Kaye Enterprises Sewing Machine
Sewing Machine Supplies. Metro Manila

Rose and Kaye Enterprises Sewing Machine

Sewing Materials Supplies. Metro Manila

Box and Papers Feliche Store, Mariveles Bataan

 C. PRODUCTION PROCESS AND CONTROLS THAT W8LL HE USED TO
MANUFACTURE THE PRODUCT

Below is the step-by-step process of happy tote bag making:

1. Create a pattern.
a. Draw patterns for the different sizes and variety.
b. Draw pattern for specific design with additional compartments.
c. Draw patterns for customer’s customized designs.
2. Transfer the pattern to the fabric, and then cut it.
3. Sew the cut cloth for the specific design
4. Trim the excess thread.
5. Pack the tote bags.
6. Add a label. Print in the small square paper the name and logo of the
business. Also indicate the sizes.
7. If possible to provide freebies, insert pins or key chains for store
promotion.

VARIETY 1
VARIETY 2
 D. DISTRIBUTION LOGISTICS

Happy Tote Bags initially operates as a home-based enterprise and uses

social media platforms such as Facebook Page, Instagram, and TikTok in
advertising the colors, designs, and variety of the happy tote bags. Customers may
have the capability to choose the mode of pick-up in accordance with their own
convenience. We also offer door-to-door delivery or meeting for pick up in a set
place and time. For door-to-door delivery, there should be a handling fee (Lower
Bataan area only) and a shipping fee (outside Bataan). Fees will be shouldered by
the buyer. For bulk orders, (minimum of 70 pcs.) Free shipping fee or handling
fee is applied.
Due to the crisis today, tote bags will not be displayed in bazaars or school
fairs.

E. REGULATORY AND OTHER COMPLIANCE ISSUES

Happy Tote Bags will be registered as a single proprietorship type of

business to the Department of Trade and Industry (DTI). A barangay clearance
will also be secured before applying for a mayor’s permit to operate as a home-
based business micro-enterprise. The Bureau of Internal Revenue (BIR)
registration will also be done after getting all the necessary registration documents
and permits from DTI, in the barangay, and in the mayor’s office.

IV. MARKET PLAN

A. MARKET ANALYSIS (which includes demand and supply vis-à-vis competitors.)

HISTORICAL TOTAL SUPPLY: PREVIOUS 5 YEARS TOTE BAGS TOTAL

DATA DEMAND SOLD BY THE COMPETITORS PER YEAR SUPPLY
(5YEARS)

A B C D E
YEAR 1 700 120 75 155 90 100 540
YEAR 2 935 190 110 200 120 130 750
YEAR 3 1,275 200 160 280 165 195 1050
YEAR 4 1,439 320 210 315 190 235 1270
YEAR 5 1,721 400 290 380 225 285 1580
Market Analysis:
The table above shows that there is an increasing demand for tote bags
among the locals of Bataan. However, the existing big five competitors in Bataan
cannot sustain the needed demand resulting in a big gap. This shows that there is a
big unmet demand of the market in tote bags.

B. MARKET SALES PROJECTION

Marketing Strategy

Happy Tote bags will be promoted through a competitive and motivating

campaigns. This will be centered on the customer's desire for colorful and
attractive tote bags, and it will be communicated through various media.

1. Social Media – During this time of crisis, the easiest approach to

communicate with other people is to post on social media. To promote the
product, Happy Tote bags will be active on social media platforms such as
Facebook, Instagram, and Tiktok. Every transaction will include this
information.

2. Online Resellers – Happy Tote bags will aim to reach out to people on
social media who resell merchandise. As we've seen, it has a lot of
potential in marketing expansion to develop our business. They will be
aware of our tote bags through a linkage to our establishment.

C. STRATEGY

Customers are always after their convenience and fashion. Happy Tote
bag’s sales strategy will assure that ordering and buying tote bags are very comfy,
exciting, and a great experience. To do this, Happy Tote bags will create a
Facebook page, Instagram account, and Tiktok account where customers can
order and buy tote bags at their convenience. Customers will be notified when
new designs are available. Cashless transaction bare encouraged by electronic
devices such as bank-to-bank transfers and other remittance hubs.
The organization develops the customer's eagerness to order and
convenience to pay at their own pace with these sales methods.
 D. CHARACTERISTICS OR FEATURE
Happy Tote bags several competitive features that will be used to its
advantage to achieve market penetration.
 Variety of Colors - Customers will be offered 10 different colors of tote bags
to choose from. We offer earth tone colors which consists of nude, brown,
beige, and so on.
 Variety of Sizes – Customers will be offered 3 different sizes of tote bags to
choose from. Sizes will be divided into 3: small, medium, large.
 Variety of Designs – Customers will be offered 2 different types of design:
main design and customized design to choose from.
Happy Tote bags offer a number of competitive advantages that will
leveraged to their advantage in order to gain market share.

E. PRICING POLICY
Happy Tote bags will adopt the differing price based on the size and the
design policy. As such, below is the pricing scheme that will be adopted:

VARIETY 1
Retail Price:

SIZES OF TOTE BAGS PRICES OF TOTE BAGS

Small 55

Medium 75

Large 100

Reseller price:

SIZES OF TOTE BAGS PRICES OF TOTE BAGS

Small 50

Medium 68

Large 90
 VARIETY 2
Retail Price:
SIZES OF TOTE BAGS PRICES OF TOTE BAGS
Small 80
Medium 115
Large 150

Reseller Price:
SIZES OF TOTE BAGS PRICES OF TOTE BAGS
Small 75
Medium 102
Large 135

F. SALES PROJECTION

VARIETY 1

Year 1 Year 2 Year 3 Year 4 Year 5

Reseller Qty/
Size
Price No.
sales in sales in sales in sales in sales in
Qty. Qty. Qty. Qty. Qty.
peso peso peso peso peso

S 50 96 1,152 57,600 1,267 63,350 1,394 69,700 1,533 76,650 1,686 84,300

M 68 108 1,296 88,128 1,426 96,968 1,569 106,692 1,753 119,204 1,928 131,104

L 90 96 1,152 103,680 1,267 114,030 1,394 125,433 1,533 137,970 1,686 151,740

Total 208 300 3,600 249,408 3,960 823,680 4,356 906,048 4,792 996,736 5,271 1,096,368
 VARIETY 2

Year 1 Year 2 Year 3 Year 4 Year 5

Reseller
Size Qty/No.
Price
sales sales sales sales sales
Qty. in Qty. in Qty. in Qty. in Qty. in
peso peso peso peso peso

S 75 96 1,152 84,400 1,267 95,025 1,394 104,550 1,533 114,975 1,686 126,686

M 102 108 1,296 132,192 1,426 145,452 1,569 160,038 1,753 178,806 1,928 196,656

L 135 96 1,152 155,520 1,267 171,045 1,394 188,190 1,533 206,955 1,686 227,610

Total 312 300 3,600 1,123,200 3,960 1,235,520 4,356 1,359,072 4,792 1,495,104 5,271 1,644,552

G. MARKET ANALYSIS SUMMARY

Our world faces aggregate amount of pollution, the reason for the
worsening state of global warming and climate change. There were 14.66 million
tons of plastic waste generated let alone in our country, in the Philippines. We,
Happy Tote, wants to take our part in putting an end to the growing habit of using
single use plastic bags, thus helping our nature. Our target customers are those
who always goes to the market for shopping for their essential needs, groceries, or
just strolling around to buy stuffs. Happy Tote offers a variety of stylish,
comfortable and reusable tote bags that comes in different sizes, colors and
designs that are also customizable. Our marketing campaign will be done to
increase Happy Tote's visibility and popularity through social media platforms
like Facebook and Instagram. We also encourage online resellers to help widen
the market. The price of tote bags depends on their sizes ranging from Php 50-
100.
V. FINANCIAL PLAN

A. START UP SUMMARY

300 pcs. - Total

Expenses Cost/pc. Year 1
Qty./Month

Canvas (120 yards) 11,880 11,880 142,560

Jute/ Burlap (100 yards) 59 236 2,832

Equipment
4,850 4,850 4,850
(Sewing Machine)

5,040 60,480
Labor 420 (per day)
(10,080) (120,960)
Utilities (water, electricity and
2,000 2,000 24,000
Internet)

Miscellaneous 1,285 1,285 15,420

Permit and License 3,000 3,000 3,000

Total 33,331 313,622