I.

EXECUTIVE SUMMARY

South Cotabatoeños Souvenir Shop situated in Rafael Alunan Avenue, City of

Koronadal, South Cotabato. In today’s highly competitive environment, it is becoming
increasingly more difficult to differentiate between one souvenir shop to another. It
looks like all the souvenir shops in the tourist places are selling similar goods and
are looking alike. “South Cotabatoeños Souvenir Shop” unlike a typical souvenir
shop, will provide a unique combination of souvenirs and will introduce as a new
product. Our products are divided in 3 categories: 1) souvenirs, 2) Mosaic pictures
about South Cotabato and 3) bags and purses. Souvenirs are 80% of our production
because our main target group are tourists. We offer a variety of handmade
souvenirs: native bags, cups, T-shirts, key chains, and many more.

Souvenirs will be high-quality hand made products in authentic and in the same
time artistic style. The diversity of art products and the materials they are made of
will attract a lot of customers at fair prices.

The second category of our production is mosaics. Although the “art and souvenir
market” in the town is in great competition we will bring out something new to the
market. South Cotabatoeños Souvenir Shop will be innovative as appearing with
mosaic pictures both as reproductions of masterpieces and original ones. The new
material: mosaics distinguish from traditional ceramic pieces of art, in which the
region is very familiar with. We expect that art lovers in the region will be fascinated
of our works. Mosaics will represent 10% of total production respectively. Our shop
name also stands for extravagancy, art and style.

The third product category is “bags and purses”. It represents 10% of total
production.

The manager of the store will be Rashel Ann Dela Cruz and the supervisor will
be Julia Ericka V. Cañeta, who will be supported by their family. The brother of
Rashel Ann will be one of the artists, who make mosaics. The startup expenses will
be financed as investing family savings.

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 II. PROBLEM

Every business will nee to face any challenges to keep sustained success in the
industry. As a new business, we also must face many things to achieve our
company’s goal.

 First of all, before we successfully finalized the products that we were going to
sell, we gave our opinions and ideas. This leads us to have different products
on the list.

 We also have to face a conflict in choosing the supplier for the materials of
our products for our business. We need to find the best supplier that offers the
most reasonable price for us to produce the souvenirs. The cost must be tele
with our starting capital.

 Lastly, the location of our business. Based on our researches, there is another
souvenir shop that is also placed near our shop.

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 III. SOLUTION

 In the first problem of choosing the products for our business, we come up
with the idea of voting. We had faced a healthy argument on choosing the
best products for our business. After brainstorming for a week, we finally
came out with the idea of producing a creative and trendy product. We
centralized on a modern and nature designs and finally decided to produce
these products: bracelets, necklace, tote bags, native bags, cell phone cases,
tees, refrigerator magnets, key chains, and mosaic pictures.

 To solve the second problem, everyone has done their research on all
possible suppliers until we find the best one to choose.

 We are aware that there are some souvenirs shops around Koronadal City,
which is why we spent time and resources to conduct through feasibility
studies and market survey so as to offer much more than our competitors will
be offering. To make our product outstand the competitors in our business, we
will ensure the quality and safety of our products always satisfy our
customers. Additionally, we will use social media frequently to create content
and advertise our products in order to expand our business global presence.

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 IV. QUALIFICATIONS

Business Owners

Julia Ericka V. Cañeta

Brgy. San Jose, Banga, South Cotabato

canetajulia090@gmail.com

July 04, 2002

Relevant Skills

 Leadership
 Good Communication
 Financial Skills
 Organize
 Creativity
 Adaptive in Changes

Work Experiences

 Became a 1-year ARSC Officer Treasurer and 1-year ARSC Officer Auditor.
 Promoted products from my sister’s business on multiple channels, including
social media and online ad campaigns.
 Managed day to day operations of our online business with my friends.

Education

Primary: Notre Dame of Banga

Secondary: Notre Dame of Banga

Senior High School: Notre Dame of Banga

Tertiary: South East Asian of Institute Technology, Inc

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 Rashel Ann C. Dela Cruz

Brgy. Benitez Banga South Cotabato

delacruzrashelann@gmail.com

June 8, 2022

Relevant Skills

 Effective Communicator
 Responsibility
 Creativity
 Problem-Solving
 Leadership

Work Experiences

 Became a student leader in 2 years (2018-2020)

 Public Servant in Municipality of Banga
 Online seller for about 1 year
 Encoder in Mistah Security Training Academy

Education

Primary: Banga Central Elementary School

Secondary: Banga National High School

Senior High: Holy Child Central Colleges Inc.

Tertiary: South East Asian of Technology, Inc.

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 V. COST SUMMARY

The funds required to launch our souvenir shop business comes exclusively from
our own savings. The total projected cost of the proposed business will be
presented below.

Category Debt Equity Total

A. Fixed Capital Cost
1. Land and Building 10,000 10,000
2. Furniture, Fixtures, and 15,000 15,000
Equipment
Total Fixed Capital: 25,000
B. Pre- Opening Capital
Cost of Goods 20,000 20,000

1. Recruitment and 10,000 10,000

Training of
Personnel
2. Procurement for 2,500 2,500
Legal Permits
3. Marketing and 5,000 5,000
Promotion
4. Utilities 10,000 10,000
5. Business Permit 1,000 1,000
6. Contingency Fund 20,000 20,000
Total Operating Expenditures Capital: 68,500
Total Initial Fixed Capital: 25,000
Total Projected Cost: 93,500

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 This certifies that

SOUTH COTABATOEÑOS SOUVENIR SHOP

RAFAEL ALUNAN AVENUE, POBLACION, KORONADAL CITY, SOUTH
COTABATO

is a business name registered in this office pursuant to the provisions of Act 3883, as
amended by Act 4147 and Republic Act No. 863, and in compliance with the
applicable rules and regulations prescribed by the department of Trade and Industry.
This certificate issued to

JULIA ERICKA V. CAÑETA

is valid from 2 July 2022 to 2 July 2027 subject to continuing compliance with the
above-mentioned laws and all applicable laws of the Philippines, unless voluntarily
cancelled.

In testimony whereof, I hereby sign this

Certificate of
Business Name Registration
and issue the same on this 2 July 2022 in the Philippines.

RAMON M. LOPEZ
Secretary

Certificate No. 05869704

This certificate is not a license to engage in any kind of business and valid ony at the
place at the place indicated herein.

TRN 3205450