Republic of the Philippines

UNIVERSITY OF RIZAL SYSTEM

Taytay, Rizal

College of Education

Books and Stationery House

A Business. Plan

Presented to

Prof. Trish Tibay

URS-Taytay

In Midterm Requirement in

EL 108 Technical Writing

First Semester, SY 2021-2022

by

Abbas, Aquiza W. Angeles, Mary Lois A.

Bailio, Jennifer O. Crispino, Jonali F

Magas, Arabella F Manatad, Pedro I.

2021
 Executive Summary

Stationery House is a newly established local company in the Philippines that

embodies “We Provide What You Need.” The company was founded by a group of

friends Aquiza, Arabella, Jennifer, Jonalie, Mary Lois, and Pedro at Morong Rizal.

Stationery House offers desktop and stationery, office supplies, files and filings,

paper supplies, learning charts, short storybooks, books, novels, and dictionaries. All

the products are offered at an affordable price necessary for students of all grades and

offices.

Stationery House to have an upstart boost and make better progress. The

company focus on areas where there is no known establishment nearby that offers

stationery products. As the current administration connects roads and improves roads,

successive construction of houses and establishments makes us think Morong is

suitable.

The company's mission at heart is to bring the product of all price ranges, from

the cheapest (in good quality) to the high price available in the market in one shop.

Business Objective

1.  Create a company that continuously brings profit regardless of season, months,

and year. 

2. To deliver students' needs at a low price to support their education. 

3. To meet the needs of any individual that uses school and office supplies. 
 Table of Contents

TITLE PAGE i

EXECUTIVE SUMMARY ii

BUSINESS OBJECTIVE ii

TABLE OF CONTENTS iii

BACKGROUND AND HISTORY 1

DESCRIPTION OF PRODUCTS AND SERVICES 2

MARKET DESCRIPTION AND COMPETITION 3

MARKETING STRATEGIES 4

FINANCIAL PROJECTION 6

Table: Start-up Funding 6

Operating Capital 7

Operation Cost 8

PROFILE OF THE PROPONENTS 10

APPENDIX 16
 Background and History

A stationary business is a business that will not lose customers as school, and

office supplies are necessities to everyone.

We had planned to set up this business because we can see a broader

opportunity in this sector in the future before known companies make a root in Morong

Rizal.

The founders are also students who have already experienced in the working

sector, which makes them realize that even though we are currently in a pandemic,

such products did not stop or cease.

There is a massive decrease in consumption as students today undergo online

learning, but we know it isn't permanent, and the current situation is showing signs that

it will not be long before students start to go back to school.

The number of schools around Morong, successive house and establishment

construction triggered the circle to start the business.

 2

Description of Products and Services

The Stationery House will be open seven days a week during business hours

from 8 am to 8 pm.

The shop area will be in Morong, targeting all sectors. Some stores in Morong

offer stationery products, but no known store solely offers stationery products.The shop

will offer products for office, college, school, and home stationery use. The shop price

ranges start from the lowest possible price.

The Stationery House offers desktop and stationery such as adhesive products,

clipboards, correction products, desktop sundries, fastening products, letter tray

systems, magazine holders, repositionable notes and dispensers, rubber stamps, and

daters, staplers, and punches. Office supplies include celebratory products, arts and

crafts, cutting and trimming, dated and planning, and writing and drawing products. Files

and filings include binders, card index, file holder, index tabs and holders, lever arch

filing, pockets, presentation, storage and archive, wallets, and folders. Paper supplies

include books and pads, craft and arts, envelopes, Labels, copier papers, office papers,

and price tagging. And learning charts for kids are offered too.
 3

Market Description and Competition

Market Description and Competition Our business, Stationery House, is a

stationery shop offering a complete set of office and school supplies, books of various

genres, art materials and DIY products, and educational materials, including learning

charts and board games.

We are happy to provide every Filipino student, offices, and homes in their every

need of school supplies, etc., anytime. Shop with us and bring excitement to your next

project.

We are aware of other trusted stores catering almost similar services as ours,

including the National Bookstores but as a new and growing business in the market,

what we offer is quality and affordability to serve nearly every customer, convenience

and customer satisfaction is highly valued

 4

Marketing Strategies

Our business will reach customers through a combination of marketing

strategies, mainly utilizing online platforms. With the increasing demand for online

purchases, we opt to go with the trend and make our products available online. That is

why we will direct our advertising campaign on social media platforms such as

Facebook, Twitter, and Instagram. For purchases, customers' convenience and

satisfaction is our primary objective. We will make sure that we are readily available to

customers by partnering with online shopping centers like shoppee and lazada for

online purchases. You can easily shop with us in our physical stalls located at various

shopping centers nationwide for personal shopping. Mentioning our heart for customer

satisfaction, we would like our products and service to impact our customers and

continuously provide them with quality ensured products at affordable prices and

friendly service. Facebook, Twitter, Instagram Ads:

Placing advertisements across social media will optimize the business' relevance

and visibility to customers. Most people nowadays, especially the younger ages, use

social media. We will use the advantage of a broader audience to capture their attention

and to introduce our business to a massive market. Online Shops (Shoppe, Lazada):

Online shopping is increasing in demand, especially in this time of the pandemic.

People can shop in the comfort of their homes without going out, which will save them

time, money, and effort.

 5

We can partner with online shopping entities like Shopee and Lazada for more

convenience. For customers who have doubts about shopping online, we can assure

them that we give only our best services and that our products are good quality because

customer satisfaction is our best concern. Local Stores:

Aside from online purchases, we can provide our customer's demand through

physical shops located in various shopping centers found all over the country. Shopping

would be more convenient because it's located in shopping centers where most

products and services are obtained. Free media: Leaving an impression of friendly

service and quality is what we aim for our customers. We want our customers to trust

our business as much as we value their interests. This way, both customers and the

company will benefit. Customers get the best satisfaction while the business gets

advertised through testimonials or word of mouth. It is free advertising and something

not bought.
 6

Financial Projection

Cost Summary

1. Leasehold improvement. The renovation includes air conditioner installation, electric

installation, and internet installation.

2. Stationary shop equipment, cash register, and air conditioner.

3. Metal shelves and fixture  

4. Initial inventory of books and stationery products.

5. Licenses and permit

6. Advertising and promotion

7. Operation cost

Table: Start-up Funding

Item Amount Total

Leasehold Php.166,000

Improvement
Equipment Php.50,000
Shelves And Php.52,000

Fixture

Php.248,000

7
 Start-up Funding
₱180,000
₱160,000
₱140,000
₱120,000
₱100,000
₱80,000
₱60,000
₱40,000
₱20,000
₱0
t t e l y
en en ur ta or
e m pm F ixt To e nt
ov ui d In
v
pr Eq An g
Im s in
ld lve i nn
ho e g
se Sh Be
a
Le

Operating Capital
Beginning Inventory Php.300,000
Licenses and Permit Php.2,500
Advertising Promotion Php.5,000
Total Php.307,500

8
 Operating Capital

₱300,000

₱250,000

₱200,000

₱150,000

₱100,000

₱50,000

₱0
Beginning Inventory Licenses and Permit Advertising Promotion

Operation Cost Monthly Annually

Rental fee Php.15,000 Php.180,000

Internet Php.1,500 Php.18,000

Salary Php.15,000 Php.180,00

Electricity Php.8,500 Php.102,000

Total Php.40,000 Php.480,000

9
 Operation Cost

₱180,000
₱160,000
₱140,000
₱120,000
₱100,000
₱80,000
₱60,000
₱40,000 Annually
₱20,000
Monthly
₱0
Rental fee Internet Salary Electricity

Monthly Annually

10
 Profile of the proponents

Name : Aquiza W. Abbas

Date of Birth : May 21, 2002

Present Address : Sitio Malabon brgy. San Juan

Taytay Rizal

Permanent Address : Sitio Malabon Brgy. San Juan Taytay Rizal

Parents Name : Helen W. Abbas

Leninding B. Abbas

Company Position: Financial officer, manages overall financial action as they track the

financial flow of the company. Responsible for managing the accounting and finance

divisions of a company to ensure reports are finished accurately and on time

Educational Attainment

College : University of Rizal System- Taytay Campus

Senior High School: College of Arts and Sciences of Asia and the Pacific

Training attended : Business Training Program at URS Binangonan

11
Name : Angeles Mary Lois

Date of Birth : April 16, 2002

Present Address : 0100, National Road Looc, Cardona, Rizal

Permanent Address : 0100, National Road Looc, Cardona, Rizal

Parents Name : MIchelle A. Angeles & Gary C. Angeles

Company Position: Chief compliance officer, handle’s company legal papers. Make

sure all legal and regulatory requirements are followed.

Educational Attainment:

College : University of Rizal System - Taytay

Senior High School: Vicente Madrigal Integrated School

Training attented : Harvard Business School

12

Name : Jonalie F. Crispino

Date of Birth : Nov. 2, 2001

Present Address : Mabini St. Libod, Pandan, Catanduanes

Permanent Address : Mabini St. Libod, Pandan, Catanduanes

Parents Name : Jonathan I. Crispino, Julie F. Crispino

Company Position: marketing officer facilitates goals and company sales. Develops

strategy and execute strategies to promote the company and provide a competitive

advantage

Educational Attainment:

College : University of Rizal System- Taytay

Senior High School: ICCT Colleges-Taytay

Training attented : Lifelong Learning: Intro to Growth Mindset, Intro to the Learning

Quotient, Growth Mindset in Daily Life, Growth Mindset and the Brain, Importance of

Lifelong Learning

13

Name : Jennifer O. Bailio

Date of Birth : December 30, 2001

Present Address : 282 San Jose Extension

Barangay San Isidro Antipolo City

Permanent Address : 282 San Jose Extension Barangay San Isidro Antipolo City

Parents Name : Wigberto Bailio, Cynthia Bailio

Company Position: marketing officer facilitates goals and company sales. Develops

strategy and execute strategies to promote the company and provide a competitive

advantage

Educational Attainment:

College : University of Rizal System- Taytay

Senior High School: San Isidro National High School

Training attented : Customer Service training for BPO companies. Handling customer

support and proper way of assisting customers

14

Name : Arabella Magas

Date of Birth : August 29, 2002

Present Address : San Vicente St. Mabato

Bilibiran, Binangonan, Rizal

Permanent Address : San Vicente St. Mabato

Bilibiran, Binangonan, Rizal

Parents Name : Leody Magas

Roderick Florendo
Company Position: Chief digital officer, handles the implementation of digital processes

that improve efficiency.

Educational Attainment

College : University of Rizal System, Taytay Campus

Senior High School: College of Arts and Sciences of Asia and the Pacific

Training attended : Business Training Program at PUP

15

Name : Manatad Pedro Jr.

Date of Birth : August 2 1998

Present Address : Ph1-B Blk-38 Lt-43

Mabuhay Homes Pantok Binangonan, Rizal

Permanent Address : Ph1-B Blk-38 Lt-43

Mabuhay Homes Pantok Binangonan, Rizal

Parents Name : Pedro Manatad Sr.

 Leonida Manatad

Company Position: President, Oversee the company strategy, and financial

management, goals and deal directly with the workforce.

Educational Attainment:

College : University of Rizal System- Taytay

Senior High School: Vicente Madrigal National High School

Training attended :21ST CENTURY RECALIBERATING LEADERS IN THE

WORKPLACE (OCT.20, 2020)

16
Appendix
Hello Ma’am/ Sir,

Greetings!

I am writing this letter on behalf of the company as we are interested in opening a

business. We would like to have a program to promote the store and distribute fliers
outside of the facility.

Rest assured that we are reasonable, responsible and we will make sure that we will
follow your rules and regulations to maintain the reputation and observe distancing.

Moreover, we sincerely appreciate your time to read our letter. On behalf of our
business team, we are happy and blessed for your cooperation and consideration.
Thank you, and always keep safe.

Best regards,

Stationery House