PATCHWORK

DOORMATS

Fallenia Elcharini Aprodista

18030020

Grup 2g2
 TABLE OF CONTENTS

A. INTRODUCTION E. PRODUCT/SERVICE DESCRIPTION

B. EXECUTIVE SUMMARY F. PROFILE OF TARGET MARKET(S)
C. VISION, MISSION, STRATEGIES, ETC.
a. MARKET ANALYSIS
a. VISION
b. COMPETITION
b. MISSION
c. CUSTOMERS/USERS
c. VALUES
G. MARKETING STRATEGIES AND SALES PLANS
d. OBJECTIVES

e. SWOT’S H. MANUFACTURING/OPERATIONAL PLANS

f. STRATEGIES I. MANAGEMENT & ADMINISTRATION

g. GOALS a. MANAGEMENT
D. PRESENT STATUS b. ADMINISTRATION
a. BACKGROUND
J. CONCLUSION
b. PROGRESS TO DATE

i. SALES & MARKETING

ii. OPERATIONS

iii. FINANCES
A. INTRODUCTION
Patchwork is a piece of cloth that is left
unused, apparently it can still be used. For
creative people, patchwork can be transformed
into trendy craft items and of course useful. At
first glance this fabric is cloth that has no
benefits, but in fact the rest of this fabric can
be used as a useful product and can be used as
a business that can make money.

This patchwork can be used as handicraft items

such as foot mat. This business is engaged in
the home industry sector, basically established
aimed at seeking profits and to meet the needs
or demands of consumers for a quality product
and quality. While the creation of quality and
good quality with low costs is the main
requirement if you want increased profits.
B. EXECUTIVE SUMMARY

• PROJECT NAME: Patchwork foot mat

PROJECT DESCRIPTION: Patchwork is an organic waste which if it linger will decompose with soil, but
the decomposition does not require the required time. Therefore, to reduce the waste from this
patchwork, we can recycle the fabric by making it into a foot mat. Besides being useful to reduce the
waste of cloth used to process into equilibrium, the family income increases because it can be used as
a home industry.
• PROJECT LOCATION: pangkalan kerinci, Riau
• PROJECT DURATION: 1 week
• FUNDS REQUIRED: IDR 46.000
The funds will be used to: buy the materials needed,
• ADVANTAGES:
Making this used equality helps finance housewives or entrepreneurs who need a little capital but not
quite a lot. And also minimize organic waste in Indonesia.
• EXPERIENCE:
I personally have often made this craft since I was in high school.
And many interested people too
C. MISSION, STRATEGIES
a) VISION
Becoming a leading business in the field of
handicrafts, and making products to penetrate the
local market so that it is known by the community.

b) Mission
a. Making creative products from used cloth, which is
patchwork
b. Help reduce unemployment by accommodating
workers
c. Producing quality products
d. Reducing environmental pollution

c) Value
A quality quality patchwork doormat in addition to a
choice of attractive colors and patterns also at an
affordable price, so that consumers will not be
disappointed with the product I will sell.

d) Objective
a. maintain product quality
b. friendly to consumers
c. make the price of the product affordable
e) swots
• 1 Strength
 ü We offer products that are combined with elements of beauty.
 ü The best materials and have high quality.
 ü Have a good work ethic.
 ü Selling products for all people
• 2 Weakness
 ü The material used is easy to get dirty.
 ü The product is easy to emulate.
 ü The product is easy to emulate.
• 3 Opportunity
ü Doormat foot is made has a uniqueness that is not owned by other doormats craftsmen, so it has a great opportunity to succeed in the
market.
• Treat (Threat)
ü Difficult manufacturing methods require skilled workers in their fields which are increasingly difficult to obtain because of the lack of
human resources who are interested in learning the technique of making doormats from patchwork.
f) Strategies
1. Products
Products made are general products that exist in the community.
2. Price
I try to provide a relatively low price so that people can get it, especially the lower middle class, and in accordance with consumer demand
for goods ordered. Therefore I am looking for suppliers who are able to supply raw materials at the right price.
g) Goals
 Increase the number of buyers by 20 orders / month
 Reduce compound levels by 0.5% / month
 Increase production output every month 20 pcs / month
D. PRESENT STATUS
a) Background Fabric is an
organic waste which if it takes
time to decompose with soil,
but the decomposition does not
require interesting time.
Therefore, to reduce the waste
from fabric we can recycle the
fabric by making it into the feet.
Besides being useful to reduce
waste of used cloth by
processing it into equilibrium,
family income increases
because it can be used as a
home industry for housewives
as a leisure time filler.
b) Progress to date
i. Sales & marketing
promote and offer products to people through close friends and also social media also provide
affordable prices
ii. Operations
Process,
• ü Cloth shears
• ü remaining 10 x 10 cm. Fold the oblique triangle, then fold the triangle shape again, sew
underneath. Do this until the remaining fabric is used up.
• ü Shape a thick and thin fabric according to taste of the same size, sew around to leave it over, so
the seams are inside (as a base).
• ü Attach the remaining triangular-shaped cloth to the base and then sewing, sewing from the
outside, continuing until the triangular fabric meets the base.
• ü Cover the middle with another cloth according to the remaining shape.
Staffing,
regarding staffing I employ 2 people
tailor and finishing parts
location
pangkalan kerinci riau,
parent's convection
equipment
- Fabric remnants / Patchwork
- Cloth that is rather thick
- Chiffon fabric for upholstery
- Yarn
- Scissor
- Sewing machine
iii. Finances
Raw material :
• Patchwork Rp. 14,000.00
• Kanfas fabric Rp. 10,000.00
• Chiffon fabric Rp. 15,000.00
• Rp. 3,000.00 +
Total Rp. 42,000.00
Cost of Cost = The sum of all expenses
The number of finished goods
= Rp. 42,000.00
1
= Rp. 42,000.00

Profit = Cost of principal x Profit 10%

= Rp. 42,000.00 x 10%
= Rp. 4,200.00

Selling Price = Principal Price + Profit

= Rp. 42,000.00 + Rp. 4,200.00
= Rp. 46,000.00
E. PRODUCT/SERVICE DEPCRIPTIPON

 has a unique style

 has a length of 50cm
 comfortable material
F. PROFILE OF TARGET MARKET
a. Market analysis
o Industry overview: this is a home industry, which is quite profitable
o Target market: the target market is housewives, every home would need a mat.
o Competition: obviously every business must have a competitor, the rival of this industry is the
doormats that don't come from patchwork. their quality is much better
o Prices and estimates: the prices we provide are affordable prices from all walks of life.
b. Competition
patchwork doormats are good
but there are also many competitors, for example wool foot mat, rubber foot mat, and so on
but we will always prioritize affordable prices
c. Customer/users
foot mat users are everyone
everyone definitely needs a doormat for house hygiene and as a sign of greeting guests
but most doormats buyers are housewives

G. MARKETING STRATEGIES, SALES PLANS & PROJECTION

The marketing strategy that the writer will do is by selling door to door and doing promotions on social
media such as Instagram, Facebook, Whatsapp etc.

H. TECHNOLOGY AND R&D
the technology we use is a
typical sewing machine that is
high speed in sewing
I. MANUFACTURING/OPERATIONAL PLANS
using patchwork as the main tool
then I install it into a foot mat
then market it on social media
J. MANAGEMENT AND ADINISTRATION
a. Management
I started by sorting out the good material, also controlling the
workers to sew the doormats carefully so that no stitches are
folded or not good
and serve customers well
b. Administration
capital = 42,000
resulting doormat = 2 doormats
sold = 2 doormats
unit price = 46.000
yield = 92.000
K. FUNDING REQUIREMENT AND
K. FUNDING REQUIREMENT AND
PROPOSAL
PROPOSAL
Patchwork foot mat
Patchwork foot mat Patchwork is an
PROJECT DESCRIPTION:
PROJECT
organic wasteDESCRIPTION: Patchwork
which if it linger will is an
organic waste
decompose withwhich if itthe
soil, but linger will
decomposition
decompose
does not requirewiththe
soil, but thetime.
required decomposition
does not to
Therefore, require
reducethethe
required time.this
waste from
Therefore,we
patchwork, to can
reduce the waste
recycle frombythis
the fabric
patchwork,
making it intowe can mat.
a foot recycle the fabric
Besides beingby
making
useful it into athe
to reduce footwaste
mat. of Besides beingto
cloth used
useful into
process to reduce the waste
equilibrium, the of clothincome
family used to
process because
increases into equilibrium,
it can bethe usedfamily income
as a home
increases because it can be used as a home
industry.
industry.

L. CONCLUSION
Patchwork foot doormat is a craft made
from patchwork by sewing. And financial
management must be meticulous and
careful so that there is no loss in
entrepreneurship.