Presentation on Busi ness

plan of Plastic cum Jute

Bag

Presented by:
Puja Agrawal
Suman Rani
Swati
Shruti Sreedharan
Tez Narayan Sah
 Objectives:
• For creating pollution free environment as jute is eco-friendly
products.

• Making low cost carry bags and fashionable jute products.

• To make jute products as a part of our daily living.

• Creating awareness about jute products.

• To earn profit.
 Mission stateMent
Mission
The eco-friendly paper bags manufacturing
industry is poised for a higher growth with a
bright future
Core Values
• Competitiveness
• Quality & service
• Commitment to natural fibres and e co products
Introduction:
• Jute is a natural fiber popularly known as ‘The golden fiber’.

• One of the cheapest and the strongest of all natural fiber.

• Jute is a bio-degradable eco-friendly item.

• India, Bangladesh, China and Thailand are the leading

producers of Jute.

• India is the largest producer of jute goods in the world, while

Bangladesh is the largest cultivator of raw jute.
Our Product Range:

 Jute Bags

 Printed & Decorated Jute Shopping Bags

 Designer Laptop Bags

 Jute Folders

 Men’s Handbags
Market and Demand Aspects:
• Every responsible citizen considering the black future of ours next
generation shall stop using plastic carrier bags used for shopping as much
as possible.

• Plastic bags in general take anywhere from 20 to 1000 years to breakdown

in the environment. The natural alternative is jute bag.

• Decorated jute bags and shopping bags are very much in demand both for
domestic and international market.

• The demands of the product remain consistent through out the year. So, it
is presumed that there is a good scope for starting of such type of industry
with a huge export potential.
Alternates and Substitutes:

• Paper Bags:
-Manufacturing process of paper bags results in plenty of
leftover waste.
-Environmental Damage
-They are meant for short term usage.

• Cotton Bags:
- They are costly as compared to jute.
- Scarce raw material

• Plastics or Polyethene Bags:

V a l u e chain a n a l y s i s
 QUALITY FOCUS: quality is checked at multi
-levels of the procurement chain by the ECO-
ABD quality control team, duly supported by
independent quality surveyors.
 DIVERSEPROCUREMENTNETWORK: it is
established widely across surplus producing
states of India to ensure the right variety at
the right cost.
 cOnTi…
 CONTROLLEDSUPPLYCHAIN : spreads across
selected suppliers across the country totally
quality led, timely deliveries at the most
competitive prices through a widespread
broker network and commissionagents.
 Business mOdel canVas
 VALUE PROPOSITION :
• working people, UK customers, poor people
and victims of humantrafficking.
 CUSTOMERSEGMENT:
• middle class people, upper classand
foreigner customers.
 cOnTi…
 CHANNELS:
• retailers, wholesalers, malls, website
 CUSTOMERRELATIONSHIPS:
• product differentiation
• standard quality at reasonableprice
• different varieties
• environment concern
 cOnTi…
 KEYACTIVITIES :
• online marketing
• hoarding boards
• advertisement in newspaper nTV

 KEYRESOURCES:
• jute
• small proportion of polythene
• lignin
• cellulose
Porter’s five forces
 Key p a r t n e r s
• Ebay.com
• And all business partners (suman, shruti,
swati, Puja and Tej)
 Strategies
Differention strategies: our product is based
on differention strategies because we provide
high quality of product the competitors
 Financial Aspects:

Production Programme for a year

Sr. No. Items Qty (Nos) Rate (Rs.) Total Amount

1 Jute Bags 75,000 35 2,625,000
2 Printed & Decorated Jute Shopping Bags 30,000 65 1,950,000
3 Designer Laptop Bags 2,000 300 600,000
4 Jute Folders 7,500 30 225,000
5 Mens Handbags 3,000 260 780,000
Total 6,180,000
 Financial Aspects:
Fixed Capital:
1. Land & Building
Workspace 750 sq. mtrs on long term monthly rental basis Rs.20,000/-

2. Machinery / Equipment

Sr. No. Items Qty (Nos) Rate (Rs.) Total Amount

1 Industrial Sewing Machines 31K 5 7,500 37,500
2 Screen of Diff. Designs 15 350 5,250
3 Rubber Wiper 10 125 1,250
4 Dye Paste Stirrer 4 3,600 14,400
5 Cottage Steamer 1 17,500 17,500
6 Water Drum 2 1,500 3,000
Scissors, Measuring Tapes and other
7 Equipments L.S 3,800
Total 82,700
 Financial Aspects:
Fixed Capital (Contd.)
3. Furniture & Fixtures
Sr. No. Items Qty (Nos) Rate (Rs.) Total Amount
1 Cutting Table 1 1,700 1,700
2 Wooden Woking Table 2 2,000 4,000
3 Chair 5 500 2,500
4 Almirah 2 4,000 8,000
5 Reck 1 3,500 3,500
6 Electrical Fittings 4,500
7 Misc. Items (Stools) L.S 5,500
Total 29,700

Total Fixed Capital

Particulars Amount
Land & Building Nil
Machinery / Equipment 82,700
Furniture & Fixtures 29,700
Total 112,400
 Total capital investment
Particulars Amount

Fixed Assets 112400

Working capital 400000
Total 512400

Means of finance Amount

Promoters contribution (5*100000) 500000
Bank Loan 50000
Total 550000
 Competitiors
 Ajay Industrial Corporation Limited, Ghaziabad

 Surajbhan Commodities Private

Limited, Kolkata

 Cheviot Company Limited

 SWOT ANALYSIS
Strength Weakness
 Eco-friendly in nature  Plant capacity
 Lower price  Not useful in monsoon season
 Less competitors  Less advertising effort
 Quality of product
Use of modern technology
 Current fashion trend

Opportunities Threats
 Increasing awareness of hazards of Government polices
plastic
 Everywhere bags are provided  Introduce new product similar to
plastic bags
 There is something that never end
packaging Increase raw material price
Marketing Strategies:

• Word of Mouth
• Comprehensive Website
• Social Marketing
• Direct Marketing
• Major Festivals
• Online Shopping Sites
• NGO Tie-ups
• Local Tie-ups
• Corporate Gifting
• Conferences and Seminars
 Future Scope:
• We will be focusing on more on product segmentation like introducing new
products wallets, water resistance bags, designer’s ladies handbags etc.

• Expansion of our business by introducing new outlets at prime locations

across the country which will result in creating more employment
opportunities.

• To focus more on the Marketing:

Promoting our eco-friendly products through newspapers, hoarding, Radio etc.
Ad Campaign.
Focusing more on tie-ups like Award ceremony’s, Standard Chartered Mumbai
Marathon, DNA Half Marathon other the major event happens in Mumbai.
Conclusion:
• These reusable 100% natural bags are biodegradable, ethically sourced,
eco friendly, long lasting. They are a sustainable alternative to plastic and
most other Green or Eco-friendly type bags available in the market.

• As well as their stylish looks jute bags carry a positive environmental

message about your brand when printed with your logo.

• Go plastic bag free and make a difference to our planet.

• Jute is
– Natural Fibre
– Biodegradable
– Sustainable
– Stylish
– Reusable
Th a n k
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