PESTLE Analysis of

Menstrual Cycle
• Akhil Balakrishnan – 03
• Ankit Mishra – 05
• Harsh Khandelwal – 17
• Santosh Rawat – 37
• Yash Vijayvargiya – 44
• Alesh Ajmera - 71
Gwalior
Stone park MPIDC
Target audience
• Total population of Gwalior: 7,58,244.
• Target age group 11 to 50 years.
• Women & girls in the given range: 2,16,574
• Women pregnant per year :7%
• Real target audience: 2,00,000

Source: Office of the Registrar General & Census

Commissioner, India
Ministry of Home Affairs,
Government of India
Raw Materials
The Material used for Sanitary Napkin manufacturing are
• Wood Pulp
• Thermo Bonded Non woven
• Poly Ethylene Film
• Release Paper
• Glue
• LLDPE 50 GSM – Packing Cover
We will buy the all the above raw material from Ragg Innovation
Required Raw Material per Day

Per Day Production 2,400 Napkins

8 Napkins per Packet 300 Packets
Monthly production 7500 Packets (60000 pads)

S.No Raw Material Unit Value (Rs)

1. Wood Pulp 12.8 Kgs 742
2. Top Layer 400 Mts 672
3. Back Layer 750 Grams 187
4. Gum 1.5 Kg 225
5. Packing Covers 150 Nos 225
Total 2,051
Plant and Machinery
Sr.No Description Unit Rate Total
1 De-fibration Machine 1 26,800 26,800
2 Soft touch sealing Machine 2 28,000 56,000
Belt napkin Making machine Length
3 1 20,500 20,500
sealing.
4 Belt napkin making machine side sealing 1 17,500 17,500
5 Pneumatic core forming machine 1 65,500 65,500
6 Pneumatic Core Dies 2 1875 3,750
7 U V Treat Unit 1 10,400 10,400
GST 12% 24,065
Packing and Handling charges 2,500
Installation and Training Fees 5,000
Other Charges 5,000
Total 2,37,015
Other Accessories
S.No Items Nos Value (Rs)
1. Weighing Scale (To Weigh Wood Pulp) 1 3000
2. Work Table 2 2000
3. Plastic Buckets and Trays 5 500
Total 5500

Required Workers
S.No Workers Nos Salary(Rs.)
Semi Skilled Labors
1. 6 Workers 36,000
(Daily Wages Rs.200 Per Day)
Monthly Administrative Expense

S.No Expenses Value (Rs)

1. Rent 8,000
50kWh*30*4.6
2. Electricity Bill
=6900
3. General Administrative Expenses 1000
Total 15,900

Source: M.P. Industrial Development Corporation Limited

Gwalior
Price Fixing Per Napkin Packet(Rs.)

Details in Rs.
a. Raw Material per Napkin Packet(8 pads) 10.25
b. Wastage 1.025 (10%)
c. Manufacturing Cost Per Napkin Packet(8 pads) 10.55

d. Maximum Retail Price per Packet ( MRP) 25.00

 Legal Costing

PARTICULARS COST PARTICULARS COST

TRADE LICENSE 2000*3= 6000 Rs TRADE LICENSE + FACTORY LICENSE 6857 -75% SUBSIDY
= 1714 Rs
MSME UDYOG ADHAR 2000 Rs
REGISTRATION MSME UDYOG ADHAR REGISTRATION 2000 Rs
FACTORY LICENSE 857 Rs BIS CERTIFICATE (IS 5405:1980) 1000 Rs
BIS CERTIFICATE(IS 5405:1980) 1000 Rs TOTAL 4713 Rs

Source: https://www.indiafilings.com/learn/madhya-pradesh-
factory-registration/
Total Investment (Rs)
Loan taken from CGS Scheme (Mudra Loan from State Bank of India) = Rs. 3,50,000
Interest rate = 11.20%

Sr.No. Investment Details Value (Rs)

1 Advance for working Place 25000
2 Machineries, Installation and training fees 2,40,000
3 Other Accessories 5500
4 Running Capital for Two Months 95,875
5 Legal Expense 5,000
6 Raw Materials 7,000
7 Salaries 36,000
8 Monthly expense 15900
Total 4,30,275
Transport Costs
Outsourcing the distributors & marketing via CSR from MNCs
 Political

• Mudra loan Facility @ 11.20%

 Government’s involvement in creating awareness through various
initiatives
• Poor electric facilities in rural area.
 Economical

• Market-size of Rs 4000 crores

• Only 20% of women in India use sanitary napkin
• Improvement of literacy rates
• Improving living standard
• Exempt from GST
 Socio cultural aspect
• Dealing with awareness with the help of NGO.
• Women Distributors to make Rural women Comfortable.
• Effective Use of Sms.
• Imbibing a pride in Rural men, who promote the use of Sanitary Pads.
 Technological Aspect

• Commercial pads-
• Expensive
• Non-reusable
• Non Environment friendly.
• Cotton Used – Not 100% natural & may contains pesticides.
• Synthetic Fiber Rayon – Contains chemicals like Organochlorines .

• Lack of Technological advancements – results in decrease in

efficiency of process.
• Lack of Incineration Process.
 Environmental
• Disposal habits of women and girls in India, which include throwing
sanitary pads in the open, in water bodies, or mixed with other waste.
• Unavailability or unawareness about eco friendly products like bio
degradable pads or menstrual cups.
• Due to their chemical composition of synthetic fibre rayon, these
products when buried in the soil they kill the soils microflora and
delay the process of decomposition.
Thank You