BUSINESS

PLAN
ENTREPRENEURSHIP

Submitted By:

ARCILLA, KENNETH I.

Submitted To:

MA’AM HAVINNE LEAF

Section:

STEM 12- COMMUNICATION TECHNOLOGY

 BUSINESS PLAN

KIA’S HANDMADE
BANANA PAPER

I. EXECUTIVE SUMMARY

Kia’s Handmade Banana Paper will offer unique, eco-friendly and has good quality paper made
from fiber of a banana stem. This eco-friendly banana paper will accommodate the needs of the people
specially the students who needs the paper to study. According to Global Industry, many trees are cutting
down just to supply papers and people especially students’ need it for their studies as one of their school
supplies. Meanwhile, billion tonnes of banana stem are being thrown annually that may cause
environmental pollution. The concern for the environmental pollution and the prevention of deforestations
has attracted the company seeking to develop new eco-friendly materials and product based on
sustainability principles. Our goal is to make alternative handmade paper made from banana fiber extracted
from banana pseudo-stem. In this way, we will help the people being economical to the natural resources.
It will save the nature which is trees that used to cut to make papers. In additions, the banana fiber extracted
from banana pseudo-stem has found its purpose and the production of banana stem will decrease and will
prevented the environmental pollution in the community. One of our primary strategies is to offer customers
variety options for choosing their prepared quality of paper. This handmade banana paper will be offered
in various colors, good quality and design to give customers options. Customized handmade paper will also
be offered to some institutions like schools and offices. Our business will be initially operating as a home-
based enterprise and will use social media and printing platforms to advertise the quality, design colors and
ready-made handmade banana paper. Customers’ may have visit the store to pick up the products or have
it delivered at their convenience. Kia’s Handmade Banana Paper has several unique and competitive
quality/texture and design that will be used to its advantage to penetrate market.
 Initial capitalization for the business is Php 37,683 good for one-month expense. Expected revenue
for 1 year is Php 353,700 while total cost for goods sold amounted to Php 157,832.

II. MANAGEMENT AND ORGANIZATION

A. Company Name: KIA’s Handmade Banana Fiber

B. Logo:

C. Address: #519, Crossing St. Brgy. Tigbe, Norzagaray, Bulacan

D. Vision Statement: KIA’s Handmade Banana Paper vision is to create eco-friendly paper made of
banana fiber that will help both the community and environmental problem and to be accessible to
everyone that adapts to each student’s needs.
E. Mission Statement: KIA’s Handmade Banana Paper mission is to refresh the world by making eco-
friendly handmade paper, to create value and make a difference, and to help people being
economical to their resources as human.
F. Key Personnel: Owner/Manager
G. Work Force and Support Personnel: Worker and Helper
H. Organization Chart:
 Duties and Responsibilities:

1. Owner/Manager – He/she oversees and manage the business. The one who plan, organize,
staffing, leading and controlling the business. He/she is also responsible and accountable for
every decision or action for the business.
2. Advisory Council – They advise the owner in managerial aspects. The one who provide the
board with key information and to make recommendation to them on certain matters.
3. Workers/Helper – He/she create, help and make the product.

I. Ownership: Sole Proprietorship

J. Capitalization: Php 30,000
K. Compensation and Incentives:
Employees’ Salaries:

 Advisory Council – P600 (monthly consultation)

 Workers/Helper – P8,000 monthly (P8 x 1000 pcs.) (weekend work)

Incentives:
13th month pay
Cash bonus
L. External Management Support: Parents

III. PRODUCT PLAN

A. Purpose of the Product

KIA’s Handmade Banana Paper is to create eco-friendly paper made of banana fiber that
will the community and environmental problem such as pollution, deforestation and agricultural waste.
Also to help people being economical to their natural resources. The product which is the handmade banana
paper has a unique, eco-friendly, good quality and variety of option to choose their desire type of paper.
There are also different color to choose from. This product can be used by people depend on their needs. It
can be used also at school, work and office. Banana paper can be made as a business card and can be used
in project at school.

B. Products Unique Features

KIA’s Handmade Banana Paper shows its unique features. The first one is the
quality/texture of the paper that customers can choose from. They can freely select the quality they want if
it is smooth texture or rough texture and there is some like abaka texture. The second is size, we prepared
different size form them to choose. There are 8x11 (short size), 8x13 (long size) and also we have cartolina
size, perfect for decoration on project. And the last one is the wide variety of colors. They can select the
color they want.

Below are the sample of handmade banana paper:

C. Material and Equipment Requirements and Sources of Supply

The material requirements and their sources are as follows:

MATERIALS SOURCES
Banana stem/fiber Banana farm in City of Norzagaray, Bulacan
Sodium Hydroxide (NaOH) Chemical Store in City of Norzagaray, Bulacan
Deckle Frame Tools Store in City of Norzagaray, Bulacan
Industrial Blender Machine Machine Store in City of Norzagaray, Bulacan
Big Tupperware Tools Store in City of Norzagaray, Bulacan
Plastic/Paper for Packaging Plastic/Paper Store in City of Norzadaray, Bulacan

Table 1. Material Requirements and their Sources

D. Production Process and Controls that will be used to manufacture the product.

Below is the process on how to make a handmade banana paper:

1. Gathering of Materials
a. Gathered the Banana stem at the farm where the banana planted.
b. Prepare the tools needed such deckle frame.
2. Cutting the banana stem into small pieces.
3. Boil and cook it together with sodium hydroxide (NaOH).
4. Strain it with the use of water.
5. Put the fiber into blender machine and blended it to make pulp.
6. Add dye/pigment in pulp to form it in different colors.
7. Put the pulp onto water in the big Tupperware.
8. Disturb the pulp and Filter it with the use of deckle frame
9. Placed it under the sun for drying process.
10. Cut the paper into desired size and package it, and that’s how the banana paper made.

Banana paper is best used as a material for paper. It is eco-friendly and prevent the environmental
pollution. This paper has wide variety of used and can help preventing deforestation which the trees that
cut to use as paper making
E. Distribution Logistics

KIA’s Handmade Banana Paper initially manage and operates as a home-based enterprise and
will uses social media platforms like Facebook, Messenger and printing platforms like poster or brochure
to advertise the quality/texture and the design of the handmade paper made of banana fiber. Customers may
choose if they pick the item at the store or it will be delivered at their convenience (only offered to the store
or reseller who buy bulks orders). For delivery, there should be handling fee (Bulacan area only) and
shipping fee (outside Bulacan). Fees will be shouldered by the buyer. For bulks order, (minimum of 100
packages; each package contains 5 pieces of good quality handmade banana paper) there will be shipping
fee depends on the destination of the delivery. Due to crisis today, the handmade banana fiber will be
displayed only at Kia’s handmade banana paper store and some school fairs.

F. Regulatory and Other Compliance Issues

KIA’s Handmade Banana Paper will be registered as a single proprietorship type of business to
the Department of Trade and Industry (DTI). Barangay clearance and the Bureau of Internal Revenue (BIR)
will also be done and be secured before applying for a mayor’s permit and after getting all the necessary
registration documents and permits from DTI, barangay and mayor’s office to operate a home-based
business micro enterprise.

IV. MARKET PLAN

A. Marketing and Sales Projection

Marketing Strategy

A competitive and encouraging campaign will aim to increase the visibility for KIA’s Handmade
Banana Paper. This will help the business to focus more on the customer’s desire to choose good quality
texture and well design handmade banana paper. KIA’s Handmade Banana Paper will use different pages
and channel to communicate this message.

a. Social Media – During this time pandemic, posting and advertising in social media is the best
way to communicate with other people. KIA’s Handmade Banana Paper will be active in
Facebook with their main pages (KIA’s Handmade Banpaper) and Messenger to showcase and
advertise the product. This will be used in every transaction.

b. Printing Platforms – KIA’s Handmade Banana Paper will use printing platforms like poster
and brochure to advertise the business. The assign advertiser will post the poster on the place
where only allowed to post poster while the other assign advertiser will give out the brochure
only on the safe place like mall and in store.

c. Online Reseller – KIA’s Handmade Banana Paper will try their best to reach out some people
in community or in social media who are reselling products. As we seen, it is a big potential to
widen the market. A linkage will be established so that they will become aware and updated of
the Banana Paper.
B. Sales Strategy

KIA’s Handmade Banana Paper sales strategy will assure that ordering and busing banana paper
is very easy, affordable and a great experience. The business enterprise will create a website and a Facebook
pages where the customers can use to order and buy products at their convenience. New handmade with
good quality banana paper will be post and updated from time to time to notify customers. Electronic
payment like bank-to-bank transfer, Gcash and other remittance centers to promote cashless transaction.
Also for delivering, we offer Cash on Delivery (CoD) for easy cash transaction.

With these sales strategies, the business company will develops the customer’s excitement and
affordable product to order and convenience to pay at their own pace.

C. Product Characteristics or Feature

KIA’s Handmade Banana Paper has several competitive features that will be used to its advantage
to achieve market penetration.

 Variety of Quality/Texture – Customers will be offered 3 different quality/texture of banana

paper to choose from. Customers may choose on the texture they want, there are smooth
texture, rough texture and like abaka style. This banana paper will provide good quality on
different ways on how the customers will use them.
 Variety of Colors – Customers will be offered 26 different colors of handmade banana paper.
Colors are divided into 3; light colors, pastel and dark colors. Light colors are colors such as
white, light blue, light yellow, pink, light green, light violet, light orange, and light brown.
For pastel colors are colors like yellow, orange, green, blue, violet and red while the dark
colors are colors such as black, brown, gray, dark red, dark blue, dark yellow, dark green,
dark violet, dark orange, navy blue and army green.

D. Pricing Policy

KIA’s Handmade Banana Paper will adopt the different price based on the size and the
quality/texture policy. As such, below is the pricing scheme that will be adopted:

Retail Price:
Size of Banana Paper Price (Peso)

Short Paper (8.5 x 11) 35

Long Paper (8.5 x 13) 40

Cartolina Paper (60 x 48) 20

Table 2.1. Pricing Scheme-Retail Price

 Reseller Price:
Size of Banana Paper Price (Peso)

Short Paper (8.5 x 11) 31

Long Paper (8.5 x 13) 38

Cartolina Paper (60 x 48) 18

Table 2.2. Pricing Scheme-Reseller Price

E. Sales Projections

Year 1 Year 2 Year 3 Year 4 Year 5

Reseller Qty./ Sales Sales Sales Sales Sales
Size
Price Mo. Qty. In Qty. In Qty. In Qty. In Qty. In
Peso Peso Peso Peso Peso
S 31 375 4,500 139,500 4,950 153,450 5,154 159,495 5,661 175,491 6,277 193,040

L 38 375 4,500 171,000 4,950 188,100 5,154 195,852 5,661 215,118 6,227 236,626

C 18 200 2,400 43,200 2,640 47,520 2,904 52,272 3,194 57,499 3,513 63,241

Total 1,000 11,400 353,700 12,540 389,070 13,212 407,619 14,516 448,108 16,067 492,907

Table 2.3. Sales Projections

V. FINANCIAL PLAN

A. Start-up Summary

1000pcs. – Total
Expenses Cost/pc. Year 1
Qty./Month
Sodium Hydroxide/ 192 3,686 44,232
NaOH (1kg)
Deckle Frame (4 pcs 104 10,400 10,400
banana paper produced
per frame)
Equipment (Blender 8,697 8,697 8,697
Machine)
Utilities (water, 2,000 2,000 24,000
electricity and internet)
Labor 8,600 8,600 103,200

Miscellaneous 1,300 1,300 15,600

Permit and License 3,000 3,000 3,000

Total 37,683 209,129

Table 3.1. Start-up Summary

B. Financial Projections

KIA’s HANDMADE BANANA PAPER

PROJECTED INCOME STATEMENT FROM YEAR 1-5
Year 1 Year 2 Year 3 Year 4 Year 5
Revenues 353,700 389,070 407,619 448,108 492,907
Cost of Goods Sold 157,832 173,615 190,977 210,075 231,083
Materials 54,632 60,095 66,105 72,716 79,899
Labor 103,200 111,800 120,400 129,000 137,600
Gross Profit 195,868 215,455 237,001 260,701 286,771
Expenses 42,600 46,860 51,546 56,701 62,371
Utilities Expenses 24,000 26,400 29,040 31,944 35,138
Miscellaneous Expense 15,600 16,900 18,200 19,500 20,800
Permit and License 3,000 3,000 3,000 3,000 3,000
Income before Interest and Taxes 153,268 168,595 185,455 204,000 224,400
Tax 49,046 53,951 59,346 65,280 71,808
Net Income 104,240 114,638 126,109 138,720 152,592

Table 3.2. Financial Projections – Income Statement

KIA’s HANDMADE BANANA PAPER

PROJECTED CASH FLOW FROM YEAR 1-5
Year 1 Year 2 Year 3 Year 4 Year 5
Beginning Balance 37,683 133,208 240,005 339,703 452,538
Cash Inflows (Income)
Cash Sales 353,700 389,070 407,619 448,108 492,907
Total Cash Inflows 391,383 522,278 647,624 787,811 945,445
Cash Outflows
Materials 54,632 60,095 66,105 72,716 79,899
Machine 8,697 9,567 10,524 11,576 12,734
Labor 103,200 111,800 120,400 129,000 137,600
Utilities 24,000 26,400 29,040 31,944 35,138
Miscellaneous 15,600 16,900 18,200 19,500 20,800
Permit and Licenses 3,000 3,000 3,000 3,000 3,000
Owner’s Withdrawal 49,046 53,951 59,346 65,280 71,808
Total Cash Outflows 258,175 282,273 307,921 335,273 364,412
Ending Cash Balance 133,208 240,005 339,703 452,538 581,033

Table 3.3. Financial Projections – Cash Flow

 KIA’s HANDMADE BANANA PAPER
PROJECTED BALANCE SHEET
Year 1 Year 2 Year 3 Year 4 Year 5
ASSETS
Current Asset
Cash at Hand 104,240 114,638 126,109 138,720 152,592
Total Current Asset 104,240 114,638 126,109 138,720 152,592
Fixed Assets
Total Fixed Assets
Total Assets 104,240 114,638 126,109 138,720 152,592
LIABILITIES AND EQUITY
Current Liabilities
Income Tax Payable 40,046 53,950 59,346 65,280 71,808
Short-Term Payable
Total Current Liabilities 40,046 53,950 59,346 65,280 71,808
Total Liabilities 40,046 53,950 59,346 65,280 71,808
Capital 37,683 133,208 240,005 339,703 452,538
Add: Net Profit 104,240 114,638 126,109 138,720 152,592
Less: Drawings 40,046 53,950 59,346 65,280 71,808
Net Capital 64,176 60,733 66,763 73,440 80,784
Total Liabilities and Equity 104,240 114,638 126,109 138,720 152,592

Table 3.4. Sales Projections – Balance Sheet