SCHOOL OF TECHNOLOGY

COLLEGE OF ENGINEERING

METHODS OF RESEARCH
IE-MOR

IE3

SUBMITTED BY:

GUEVARRA, VINCENT LUIGI D.

MEMBERS

ABILA, BYRON JAMES

YACAT, GERALD ANTHONY B.
IE-3A

SUBMITTED TO:
ENGR. JOSHUA I.L. PALISOC, MSIE, MSDS
MAY 27, 2023
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CHAPTER 2

In this chapter, it begins and focuses with the project description that outlines the

project's goals and objectives. To provide a more comprehensive background, a

summary of key market data is then given. Understanding customer preferences and

behaviors within a certain target market is made possible by the chapter's analysis of

the survey results.

Project Description

Hyacinth Kraft paper bags are eco-friendly and sustainable packaging solutions

made from high-quality kraft paper material. These bags are designed to provide a

durable, reliable, versatile, and affordable packaging option for a wide range of

products, including food items, groceries, clothing, and more. Hyacinth Kraft paper bags

are an excellent choice for businesses looking to reduce their carbon footprint and

promote environmental sustainability. They are recyclable, biodegradable, and

compostable, making them an eco-friendly alternative to plastic bags. The project will

contribute to a sustainable future by reducing the use of plastic bags and promoting the

use of eco-friendly alternatives. It will also create job opportunities for people involved in

the production, distribution, and marketing of hyacinth Kraft paper bags. Overall, the

hyacinth Kraft paper bags are an ideal choice for businesses looking for a high-quality,

eco-friendly, and cost-effective packaging solution.

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General Market Information

Hyacinth kraft paper bags are a type of sustainable packaging solution made

from a combination of hyacinth plant fibers and kraft paper. As consumers become

more environmentally conscious, the demand for sustainable packaging solutions has

been increasing, leading to a growing market for hyacinth kraft paper bags. The

increasing demand for sustainable packaging solutions has led to a growing market for

hyacinth kraft paper bags.

We, researchers, examine the current market trends, consumer preferences, and

environmental impact of hyacinth kraft paper bags, and analyze the potential for future

growth and development in this market segment. The global market for sustainable

packaging solutions is projected to reach $440 billion by 2025, driven by increasing

awareness of environmental issues and government regulations on plastic waste.

Within this market, hyacinth kraft paper bags are a growing segment due to their

biodegradability and eco-friendliness. As researchers, we aim to introduce this product

to the market by emphasizing its special features and benefits.

Hyacinth Kraft paper bags offer several benefits over traditional plastic bags or

non-recycled paper bags. They are biodegradable, compostable, and made from

renewable materials, making them a more sustainable option. They are also versatile,

strong, and durable, able to hold heavy items without tearing or breaking. Hyacinth kraft

paper bags have a lower environmental impact than plastic bags or non-recycled paper

bags. They are biodegradable and compostable, meaning they can decompose
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COLLEGE OF ENGINEERING
naturally without harming the environment. They are also made from renewable

materials, reducing the need for non-renewable resources. Consumer awareness and

demand for sustainable packaging solutions have been increasing, leading to a growing

preference for hyacinth kraft paper bags. However, price and availability are still factors

that can impact consumer adoption of these bags but we are trying to make it

cost-effective.

The market for hyacinth kraft paper bags is competitive, with several major

players in the market. However, there is also potential for new companies to enter the

market, especially as demand for sustainable packaging solutions continues to grow.

Analysis of the survey results

As researchers, we conducted a survey questionnaire among Tanauan City,

Batangas to gather their feedback on our product. We introduced our product to them

prior to making sure they understood the advantages. The purpose of the survey was to

gather information on the qualities that respondents valued in a product so that we

could learn how to improve our offering to better meet the demands and tastes of our

target market.

In order to achieve the right number of responders to represent our target group,

we researchers applied Slovin’s formula. The 2020 Census found 193,936 inhabitants in

Tanauan City Batangas. We calculate the required number of respondents to be 156 by

applying Slovin's Formula with an accepted margin of error of 8%.

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Conclusion
In conclusion, most of the respondents are street vendors who have an average

of Php 15,000 to 25,000 in their monthly income, these residents are street vendors in

Tanauan who are using plastic and ordinary paper bags as their packaging. Out of 156

respondents, we surveyed 68.6% or 107 respondents that are satisfied and highly

satisfied with their impression of our product. In consumer demand, they are expecting

our product to increase the size and to be more handy. The majority of the respondents

want to invest below Php 1,500 for 50 pcs and between Php 3,000 to Php 4,500 for 100

to 150 pcs of hyacinth kraft paper bags.