MAJOR RESEARCH PROJECT

Synopsis

on

To Consumer Awareness & Attitude towards the Recycled

Packaging

Submitted to

Devi Ahilya University, Indore

For partial fulfillment of the requirement for the Degree of

Master of Business Administration (Marketing management)

Batch 2021-23

Guided by: Submitted by:

Dr. Gunja Thakur Shailesh Yadav
IPS ACADEMY,I NDORE

IBMR, IPS ACADEMY

Rajendra Nagar, A.B. Road, Indore – 452012 (MP)

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 S.N. CONTENT Page. No.

1- Introduction 3

2- Abstract 3

3- Review of Literature 4

4- Objective 5

5- Research methodology 5

6- Conclusion 6

7- Bibliography 7

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 INTRODUCTION :

Recycling involves processing used materials(waste)into new

products to prevent waste of potentially useful materials, reduce the consumption of fresh raw
materials, reduce energy usage, reduce air pollution (from incineration)and water pollution
(from land filling)by reducing the need for "conventional" waste disposal, and lower
greenhouse gas emissions as compared to virgin production. Recycling is a key component of
modern waste reduction and is the third component of the "Reduce, Reuse, Recycle" waste
hierarchy. Recyclable materials include many kinds of glass, paper, metal, plastic, textiles,
and electronics. Although similar in effect, the composting or other reuse of biodegradable
waste – such as food or garden waste– is not typically considered recycling. Materials to be
recycled are either brought to a collection center or picked up from the curbside, then sorted,
cleaned, and reprocessed into new materials bound for manufacturing. The human population
is increasing and so are the needs of the people. But are there enough natural resources to
service all our needs. There may be, but in case there aren't, and the resources do simply
finish, are we going to leave the posterity nothing? Sounds like a terrible eventuality indeed.
Hence, depleting resources or not, we need to start recycling so that the generations to come
too can enjoy the resources their ancestors enjoyed.

RECYCLED PACKAGING

Abstract :

Although its awareness appears to be present on a subconscious level of

consumer recycled packaging. Packaging plays a major role when products are purchased.
After all, it is the first thing seen before making purchase choices and it is widely recognized
that over 50%of purchasing decisions are made at the shelf, or point of purchase. Therefore,
packaging that creates differentiation and identity in the relatively homogenous consumer
packaged goods industry is highly important. The total volume of packaging has grown
enormously and now contributes a very significant proportion of the domestic waste stream.
Packaging will continue to be targeted as wasteful. Keywords: Consumer, Packing, Recycle.

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 REVIEW OF LITERATURE

Eelha Rahbar, Nabsiah Abdul Wahid, (2011)-A survey was carried out on 250
Chinese, Malay, Indian and other races that represent the Penang population. Factor analysis,
Cronbach alpha and multiple regression were used to identify factors impact on Penang
consumers actual purchase behavior. The result revealed that customer's trust in eco-label and
eco-brand and their perception of eco-brand show positive and significant impact on their
actual purchase behavior.

Leila Hamzaoui Essoussi, Jonathan D. Linton, (2010)This paper aims to consider

the price premium that consumers state they are willing to pay for products with reused or
recycled content. It also aims to address the effect of the impact of product category on
consumers' willingness to pay premium prices. Perceived functional risk is an important
determinant of the price that consumers are willing to pay for products that have recycled or
reused content. It was also found that consumers will switch from a recycled product to a new
product within a smaller range of price for products with high functional risk.

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 OBJECTIVE

1. To analyze the factors influencing consumer’s awareness and attitude towards the
recycled packaging.

2. To measure the level of awareness and attitude towards the recycled packaging in area
of Ludhiana and Jalandhar.

3. To identify levels of consumer awareness, their attitudes towards recycled packaged

product.

Research methodology

Research design:-

This research is descriptive in nature. All the company and customers that
are using the recycling packaging in Chennai. Quota and Convenience sampling technique
will used to select the samples. 100 respondents. Data is collected through questionnaire
and also used secondary data from different web sites and journals. Factor analysis through
SPSS. Chi-square Test. Graphical Analysis.

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 Conclusion

This study focus indirectly on the environmental issue which is a very sensitive topic
in present scenario. The researcher has revealed all aspects of recycled packaging which
make it considerable issue. The research concluded that maximum no. of people are aware
about recycled packaging symbol and its effect on the environment. It showed that
demographic factors like age, income, gender, educational qualification plays a effective role
in the awareness and attitude towards recycled packaging. So recycled packaging should be
according to demographic segmentation and frequency of diffusion of product. There
searchers concludes the project with the hope it benefiting both the company and customers
who are using recycled packaging and packaged product.

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 Bibliography

REFERENCE:-

Gerard Prendergast, Leyland Pitt (1996),” packing, marketing, logistic and the

Environment: are there-offs”, international journal of physical distribution &logistics

management, vol. 26 Iss:6, pp.60-72.

S.R. Ridge, C .Cull,(1993) “RECYCLING CONTAINERS OF LIQUIDS FOR HUMAN

CONSUMPTION” , British food journal,vol.90 Iss:5,pp.212 -215.

R.C. Coles, B. Beharrell, (1993) “packaging Innovation in Food Industry”,

British Food Journal, Vol. 92 Iss:9, pp.21-32

Internet
http://geoff.cox.free.fr/Docs/Text7.pdf 2006-04-10, 10.00

http://www.wisegeek.com/what-are-consumer-durables.html

http://encarta.msn.com/encyclopedia_761564279/Advertising.html 2006-04-04,11.36

http://en.mimi.hu/marketingweb/lowinvolvement_products.html 2006-04-25, 14.12

BOOKS REFERED

Shah .K and D’ Souza .A (2009) Advertising and Promotions,: An IMC Perspective 11Th
Ed, KOTLER Philip (2008),

Marketing Management 12Th Ed, New Delhi, Pearson Education, PP34-42New Delhi, TMH
Publications, PP359-366

Kotler,Philip & Pfoertsch (2006) Waldemar,12Th Ed, New Delhi, Pearson publication, PP
56-66

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