FACULTY STUDENT COLLABORATIVE LEARNING

Report on

PERCEPTION OF CONSUMERS

TOWARDS GREEN PACKAGING

Prepared By:

AAYUSH JAIN

MKT-PGDM-0062/16

Guided By:

DEEPTI MAAM

INDIRA INSTITUTE OF MANAGEMENT PUNE

MARCH 2017
 CERTIFICATE
This is to certify that the following students of POST GRADUATE DIPLOMA IN
MANAGEMENT at INDIRA INSTITUTE OF MANAGEMENT, PUNE (IIMP) have
worked on the Research Project, entitled PERCEPTION OF CONSUMERS

TOWARDS GREEN PACKAGING, from January 2016 to April 2016 in partial fulfillment

of the requirement for FACULTY STUDENT COLLABORATIVE LEARNING of

MARKETING SPECIALIZATION.

Name of the Students:

AAYUSH JAIN

During the Project work, we found all of them to be sincere and committed to the Project Work.
Wishing them all the best for their future endeavors.

Name & Signature of Faculty Mentor Name & Signature of Head of Department

_____________________________ __________________________________ Date:

_____________________________
 DECLARATION

We hereby declare that the Faculty Student Collaborative Learning (FSCL) Research Project on
PERCEPTION OF CONSUMERS TOWARDS GREEN PACKAGING is an original piece
of work done by us under the guidance of DEEPTI MAAM. All Secondary data and other
relevant information drawn from different sources for this report are duly acknowledged by us.
We have put all our sincere efforts in making the report see the light of the day.

No part of this report has been submitted by us to any university / institution for the award of any
diploma or degree.

1. AAYUSH JAIN

Place: PUNE

Date: _____________________
 ACKNOWLEGEMENTS
"It is not possible to prepare a project report without the assistance & encouragement of other
people. This one is certainly no exception."
On the very outset of this report, I would like to extend my sincere & heartfelt obligation towards
all the personages who have helped me in this endeavor. Without their active guidance, help,
cooperation & encouragement, I would not have made headway in the project.
I am ineffably indebted to DEEPTI MAAM for conscientious guidance and encouragement to
accomplish this assignment.
I am extremely thankful and pay my gratitude to my faculty DEEPTI MAAM for her valuable
guidance and support on completion of this project in its presently.
I extend my gratitude to Indira Institute of Management for giving me this opportunity.
I also acknowledge with a deep sense of reverence, my gratitude towards my parents and
member of my family, who has always supported me morally as well as economically.
At last but not least gratitude goes to all of my friends who directly or indirectly helped me to
complete this project report.

Thanking You
AAYUSH JAIN
 ABSTRACT

Green packaging is the use of manufacturing methods and materials for packaging of goods that
has low impact on the environment and energy consumption. It is the marketing of
environmentally friendly products and services. Such a product or service may be
environmentally friendly in itself or produced in an environmentally friendly way. Green
message means matured and neutral facts, free from exaggeration or ambiguity.
The objective of this research is to identify the perception of consumers towards the eco-friendly
packaging of products used by online portals. The purpose of the study was to obtain information
from consumers point of view, how they are influenced by the marketing-mix elements (4P) for
purchasing green packaging products. A quantitative approach was adopted for the study by
using a questionnaire, online version the total sample was composed of 60 respondents collected
through internet by using Google.doc surveys and Facebook This paper analysis the impact of
green packaging strategies on customer satisfaction and environmental safety using
comprehensive literature review. As a result this paper can be used by researchers who need to
find out the impact of green packaging on customer satisfaction and environmental safety. Green
packaging is an attempt to protect consumer welfare and environment (the nature) through
production, consumption, and disposal of eco-friendly products. By doing this research we came
across that why consumers are not willing to pay extra cost for green packaging and what are
their perceptions towards this. Even this can help the company to rethink about their marketing
strategies

Keywords: Green packaging, Consumer satisfaction, Environmental safety, Consumer intention

towards green packaging of online portals
 TABLE OF CONTENTS

Sl. No PARTICULARS PAGE NO.

1 INTRODUCTION AND RATIONALE OF STUDY

2 REVIEW OF LITERATURE

3 OBJECTIVES OF THE STUDY

4 RESEARCH METHODOLOGY

5 DATA INTERPRETATION

6 FINDINGS

7 CONCLUSION

8 SUGGESSTIONS / RECOMMENDATIONS

9 LEARNINGS

10 REFERENCES

11 APPENDIX
 TABLE OF TABLES

TABLE NO. NAME OF THE TABLE PAGE NO.

7
 TABLE OF GRAPHS

GRAPH NO. NAME OF THE GRAPH PAGE NO.

 INTRODUCTION AND RATIONALE OF STUDY

INTRODUCTION
In recent years, most consumers have concluded that their buying behaviors directly affect
environmental issues and this is one of the criterions that consumers consider when shopping.
Environmental behavior includes efforts for saving energy and refusing to buy products with
inappropriate packaging. In fact, consumers feel a sense of responsibility towards the
environmental issues and try to participate in it by buying products that are not harmful to the
environment. Moreover, in recent decades, the world has witnessed a growing number of
marketing programs that aim to prevent the destruction of the environment by environment-
friendly groups, has been. In general, such programs are related to conservation of the
environment and are looking to influence consumer attitudes and behavior. Each year,
environment-friendly goods producing companies spend a lot on marketing their products. Also,
international studies have shown that consumers are more concerned about environmental
changes and have changed their behavior in this regard. Concern for the environment in
shopping patterns of consumers who prefer environment-friendly products with a growing trend
is visible. In addition, knowing what stimulates consumers to buy environment friendly products
is very important.
Packaging is one of the most important factors in the purchase decision. An increase in
purchase decision making at the moment of shopping, have increased communication potential
of food products packaging. Packaging products, particularly in relation to green consumers
should be such that to communicate with costumers and to be considered among other similar
products and even attract attention. Packaging is a combination of various elements, each of
which can be effective in creating the image in the minds of consumer. There is competition
between food products sales, forcing firms to pay more attention to packaging as a tool to attract
the attention of their customers. In the design process, marketers and packaging designers need
to consider consumers needs, demands and the experiences, and to consider how to use each
element of product packaging so as to attract the customers attention. According to the
conducted researches, 73% of purchase decisions are made at the point-of purchase. Then the
packaging design plays an important role at the point-of-purchase. Considering that the
importance of packaging as communication tool for food products is increasing in competitive
markets and that most of the consumers purchase these products not only to use them but also to
reuse their packaging, a study seems to be essential in this area. Considering this point, the
question is-whether the attention and care of the consumer to the environment will lead to his
different approach to the product packaging? And whether the form, material and color of the
products packaging could suggest consumers that packaging is not a waste and can be recycled
after usage? So, what we have to answer is consumers attitudes and sensitivity to environmental
issues. The solution that is made in this research is product packaging that as one of the green
marketing tools can play an important role in reducing the destructive effects towards the
environment.
The consumption of eco-friendly paper also eliminates deforestation because pulpwood
trees are not used in the production process. Less quantity of chemicals is used in production of
eco-paper compared to virgin paper which is made from pulp of trees. The organization
marketing eco-friendly paper gets it certified by Forest Stewardship council (FSC). The FSC is
international non-governmental organization which certifies ecofriendly paper products and also
the organizations which manufacture eco-friendly paper (FSC). Every 1 ton of recyclable paper
saves 17 trees, 225 kilowatts of power, 275 pounds of Sulphur and 60,000 gallons of water
(Khanna). The manufacturing of eco-friendly paper had become competitive advantage for
organizations. The brands of eco-friendly paper from top organizations in the paper industry are
JK Copier, Image Copier, Double A, Bilt Copy Power, Bilt Royal Executive Paper, Andhra
Millennium Copier, JK Copier Plus etc.
Consumers are often influenced by pop culture and, therefore, their idea of green may be
determined by what is currently popular. For example, a product bottled in glass is seen as being
organic, fresh, and manufactured by an environmentally friendly company. However, while glass
itself is very sustainable, it is heavier than plastic and has much more expensive transportation
costs. It is difficult to determine what condition is more damaging to the environment; fuel for
transportation or waste in the landfill. There are many other similar situations where the green
solution may be difficult to determine. In these cases, the consumer may not actually know what
is greener.

RATIONALE OF STUDY
The purpose of conducting the research is to identify the factors used by study was to expand
knowledge of what green is and to enable making intelligent choices about packaging. The
purpose included bringing to light to the many misconceptions that consumers have about what
is good for the environment. We analyze these factors according to the consumers point of view,
which influence them to pay more for green packaging of the product. In a more specific view
our research questions can be described as the following:
RQ1: which factors in the marketing mix influence consumers to purchase eco-friendly
packaging product?
RQ2: how often consumers buy green packaging product from online products.
 Literature Reviews
Green packaging is the use of manufacturing methods and materials for packaging of goods that
has low impact on the environment and energy consumption. The goals are to improve the long
term viability and quality of life for humans and the longevity of natural ecosystems. Sustainable
packaging must meet the functional and economic needs of the present without compromising
the ability of future generations to meet their own needs. By using eco-friendly packaging,
manufacturers and consumers can eliminate these contaminants that destroy the atmosphere, soil
and water of our planet. This can be done via use of lowering packaging content, creation of
recyclable or biodegradable packaging, and use of alternative energy means such as wind, solar
and biofuels in the production and transport of the packaging.
The term Green Marketing came into prominence in the late 1980s and early 1990s.The
proceedings of this workshop resulted in one of the first books on green marketing entitled 2.1.
Background Information of Packaging Prendergast and Pitt (1996) assert that packaging is a
crucial factor in purchase decisions. Rettie and Brewer (2000) further highlight that it forms a
vital part of the selling process. Silayoi and Speece (2004) highlight that a lot of customers
regard the package as part of a product but went on further to highlight that different consumers
respond differently to packages depending on the involvement level. Kotler (2002) is of the view
that packaging draws consumer attention to a brand and enhances its image. Underwood et al.
(2001) state that packaging gives a noticeable value to products and works to guide for
differentiation. Alternatively, Rundh (2005) is of the view that packaging influences consumers
perceptions about the product.
Our research study sought to examine the impact of green marketing tools on consumer
purchasing behavior, by using analytical model investigation and a questionnaire. We have used
a Qualitative approach to conduct an online research among customers and collected a total of 60
samples to find out the perception of customers towards the eco-friendly packaging that the
online portals are using now a days. During the online research we have taken a different topics
like consumer buying behavior, what are the marketing mix elements which effect consumers to
pay extra money for green packaging.to further understand how packaging communicates and
affects consumers, it is important to investigate how consumers perceive packaging.
After research we came to know that most of the consumer in India are not ready to buy green
packaging product because they think that Manufacturer only claims their product to be green
packaging but in real life thats not possible, they are not using it. Among the marketing mix
elements, price and product are the two basic factors that determine the purchase behavior of the
green packaging product. Not all consumers are strongly influenced by green marketing. Thus,
there is a need to identify and concentrate promotion and awareness among consumers for green
packaging. We need to focus more on those market targets that are environmentally concerned.
These segments tend to be younger and more affluent members of the population.
 OBJECTIVES OF THE STUDY

The objective of this research is to identify the perception of consumers towards the eco-friendly
packaging of products used by online portals. The purpose of the study was to obtain information
from consumers point of view, how they are influenced by the marketing-mix elements (4P) for
purchasing green packaging products. In other words, green packaging uses environmentally-
sensitive methods, including energy efficiency, recyclable and biodegradable materials, down-
gauging, reusability and much more. The objective of our research is to find what the consumers
think about green packaging and why they are not able to pay extra money for this.

1. To assess the awareness of consumers regarding green packaging of products.

2. To analyze the attitude and behavior of Indian consumers towards eco-friendly packaging.
3. To identify obstacles that respondents perceive to come in the way of adopting green lifestyle.
4. What are the different perceptions of consumers to buy green packaging products from
Different online portals?
5. What are different marketing mix elements which affect the buying behavior of customers of
Green packaging?
 Research Methodology

Research Methodology is a very organized and systematic medium through which a particular
case or problem can be solved. It is analytical, descriptive and quantitative research where the
comparison between the different mutual fund schemes is made on the basis of risk, volatility
and return.
For my research I have collected data from two sources.
These data are:
1) Primary data

2) Secondary data

1) Primary data: - Primary data are those data which has not been used previously for any
research work and theses data are fresh data and newly generated.

For my project I used primary data from the following methods:

Questionnaires.

Interview.

2) Secondary data: - Secondary data are those data which has already been used in some
other work and with different purpose. These data can be used for several purposes.

For my project I used secondary data from the following method:

Company database.

Websites.

Research Design:
There are different kinds of research purposes according to the nature of the research topic. They
can be classified in three categories: Exploratory, Descriptive and Explanatory researches.
Exploratory research refers to the gathering of information and data to develop ideas about the
researched problem or context. The aim is to increase the comprehension in an area or a context
that is implicit.
Descriptive research involves the description of a problem, a situation or a context. These
researches are more reliant than the exploratory research due to their dependence to pre-existing
methods and theories.
Finally, the explanatory research provides and evaluates explanation between two or more
phenomena. It is simply to identify the causal relationship between these phenomena or
situations.
This thesis aims to know the consumer perception towards Green Packaging, How did they come
to know about it and what are their views on that. Data was collected by personally meeting with
everyone on field through questionnaires thus it is this way a descriptive research.

Sampling Design:
A sample design is a definite plan for obtaining a sample from a given population.
Sampling is an act, process, or technique of selecting a representative part of a population.
The main aim is to draw inferences or determining the characteristics of the whole population.
There are two kinds of sampling methods: Probability or Non-probability samplings.
In probability sampling, members of the population have the same chance to be selected while in
non-probability sampling; these members are selected in a non-random way. When trying to
target a certain part of the population for the survey, we realized that there is no defined target
matching our study. That is why we decided to use a probability sampling.
The probability sampling uses methods such as random sampling, systematic sampling and
stratified sampling. Using the random sampling, members of the population have the same
chance to be selected. The systematic sampling is almost the same method as the random
sampling. The only difference is that the systematic sampling calculates the required sample size
that allows the researcher to analyze the data easily.
In this thesis, we use this method of probability sampling under which we used simple random
sampling method as we targeted people of all age groups and specific target group was not
defined.

Sample Frame:
The sampling frame refers to a complete enumeration / list of the population as specified by the
research problem. It is a list of all the sampling units. (That is from where the samples are
picked up for research). A particular sample frame was not defined for this research as we
targeted the whole population.

Sample Unit:
A sampling unit can be an individual element or a set of elements (in an organization) based on
the sampling process used. Sample Unit for this research was people of all age groups. All were
targeted students, households, etc.

Sample Size:
Sample size is the act of choosing the number of observations or replicates to include in a
statistical sample. The sample size in an important feature of an empirical study in which the
goal is to make inferences about population from a sample.
The structured questionnaire was designed to collect data. The sample size is 60 and the random
sampling method is implemented for collecting responses. All the respondents belong to Pune,
Maharashtra, India. The participation by the respondents was voluntary.

Data Collection Techniques:

The important methods are:
Observation method,
Interview method,
through questionnaires,
through schedules,
Projective techniques, etc.

Questionnaire Method was used to collect data. This method is quite popular for big enquiries,
adopted by private individuals, research workers, private and public organizations, by
governments.
Needed features are:
General form of questionnaire (structure)
Sequence of Questionnaire (important ones first)
Formulating and wording the questionnaire (easy and simple)
Primary data have been collected using closed-ended questionnaires. The present study is mainly
based on primary data collected from 60 respondents belonging to the city of Pune, Hinjewadi
region. The survey was conducted during the period of March 2017. The demographic
characteristics of the respondents depict that the majority of respondents were in the age group of
25-30 years and 67% of them were males.

Statistical Tools Used:

Various tools were used to collect and compile data like excel sheet, Google forms, graphs and
charts.

Limitations:
The biasness of the respondents may affect the result of the study so for as primary data is
concerned. Because of the biases of the respondents the result of the study may not be the same
for all the cities and at all places.
The survey has been conducted in Hinjewadi region only. It may not reflect the public opinion at
large. The sample size has been small (60) which may not reflect the broader picture. Time and
cost constraints.
From the literature review, it can be summarized that not much work has been done on
Consumer Perception towards Environment Friendly Packaging in Pune. Indian industry has
been fast growing and customers are changing their attitude towards green products and
packaging. They prefer green packaging more in comparison to other packages as they want to
protect the Environment.
 DATA INTERPRETATION

Q. How often do you shop online?

USUALLY 44%
SOMETIMES 41.26%
ALWAYS 12.60%
NEVER 1.58%

44% people usually purchase online

41.26% people sometime purchase product online
12.60% people always prefer buying online product
1.58% people never goes for shopping online product

BUYING FREQUENCY
USUALLY SOMETIMES ALWAYS NEVER

1.59%
12.67%

44.25%

41.49%
Q .Do you purchase product online?

CATEGORIES PERCENTAGE

YES 98.42
NO 1.58

purchase product online

1.58

98.42
YES NO

ANALYSIS:

98.42% respondents purchase product online.

1.58 % respondents do not purchase product online.

Q.3 Which categories of product you order online ?

CATEGORY RESPONDENT
ELECTRONIC PRODUCT 41.08
CLOTHES 3.16
HOUSEHOLD 33.18
GROCERY PRODUCT 20.54
FOOD PRODUCT 9.48
ACCESSORIES/JEWELLERIES 1.58
N/A 1.58
 CATEGORIES OF PRODUCT

9.48 1.58 1.58

20.54 41.08

3.16
33.18

ELECTRONIC PRODUCT CLOTHES HOUSEHOLD

GROCERY PRODUCT FOOD PRODUCT ACCESSORIES/JEWELLERIES
N/A

ANALYSIS :

41.08% respondents towards electronic product.

3.16% respondents towards buying clothes.
33.18% respondents prefer buying household product.
20.54% respondents goes for grocery product.
9.48% respondents towards food.
1.58% respondents towards accessories/ jewelries online.

Q. Which Marketing element strongly influences your buying behavior?

PERCENTAGE
PRODUCT 55.3
PRICE 34.76
PACKAGE 3.16
PROMOTION 3.16
 VARIABLES OF BUYING BEHAVIOR

3.16 3.16

34.76
55.3

PRODUCT PRICE PACKAGE PROMOTION

ANALYSIS :

55.3% buyers are influenced by product.

34.76% buyers are influenced by price.
3.16% buyers are influenced by package.
3.16% buyers are influenced by promotion.
Q. The packaging of the product that you order online is usually
________?

CATEGORIES PERCENTAGE
CARD BOARD PACKED 53.72
BUBBLE WRAPS PACKED 31.6
POLYBAG PACKED 20.54
RECYCLE PACKED 14.22
PAPER PACKED 11.06
 PACKAGING OF PRODUCT
11.06

14.22

53.72

20.54

31.6

CARD BOARD PACKED BUBBLE WRAPS PACKED POLYBAG PACKED

RECYCLE PACKED PAPER PACKED

ANALYSIS :

53.72% packaging of the product are of cardboard packed.

31.6% packaging of the product are of bubble wraps packed.
20.54 % packaging of the product are of polybag packed.
14.22% packaging of the product are of recycle packed.
11.06% packaging of the product are of paper packed.

Q. Do you reuse the package that comes along with the product?

CATEGORIES PERCENTAGE
53.72
SOMETIMES(IF I FIND ITS USEFUL)

NEVER 37.92

ALWAYS 7.9
 reuse the packages
7.9

37.92 53.72

SOMETIMES(IF I FIND ITS USEFUL) NEVER

ALWAYS

ANALYSIS :

53.72% people uses the packaging sometimes (if they found it useful).
37.92% never reuse the package that comes along with the product.
7.9% always reuse the package that comes along with the product.

Q Buying decision is based on __________?

QUALITY OF THE PRODUCT 80.58

PRICE OF THEUCT PROD 18.96

 buying decision

18.96

80.58
QUALITY OF THE PRODUCT PRICE OF THEUCT PROD

ANALYSIS :

80.58% people buying decision is based on quality of the product.

18.96% people buying decision is based on price of the product.

Q. Are you aware of Eco-Friendly packaging?

YES 69.52

NO 30.02
 aware of eco-friendly packaging

30.02

69.52

YES NO

ANALYSIS:

69.52% people are aware of eco-friendly product.

30.02 people are not aware of eco-friendly product.

Q. If above Answer is yes, then how did you become aware of Eco-Friendly
packaging?

CATEGORIES PERCENTAGE
Internet 30.02

Magazines / News Paper 22.12

Family / Friends 17.38

i am not aware 1.58

 17.38 1.58

30.02

22.12

Internet Maga zi nes / News Paper

Fami l y / Fri ends i am not aware

ANALYSIS :

30.02% respondents are aware of eco-friendly packaging through internet.

22.12% respondents are aware of eco-friendly packaging through magazines/ newspaper.
17.38% respondents are aware of eco-friendly packaging through family/friends.
1.58% people are no at all aware to eco-friendly packaging .

Q .Do you think there is enough information on packaging of products about

Eco-Friendliness of the package?

CATEGORIES PERCENTAGE

NO 61.62

YES 37.92
 INFORMATION ABOUT ECO-FRIENDLINESS OF THE PACKAGE

37.92

61.62

NO YES

ANALYSIS :
61.62% respondents think there is not enough information on packaging of
products about eco-friendliness of the package.
37.92% respondents think there is enough information on packaging of products
about eco-friendliness of the package.

Q . What is the main reason that makes you not willing to pay more for the
Eco-Friendly packaging?

Q. Why Eco-Friendly packaging is in headlines nowadays?

Manufacturers only claim to use Eco-friendly packaging but do 31.6

not use in the real world
Product cost is high due to green packaging and can't afford 14.22
them
Environmental issues are gimmick for commercial only 14.22
Feels that it is government responsibilities to look after the 14.22
environment
Cannot see the benefit of green packaging 12.64
I am willing to pay extra for the Eco-Friendly packaging 12.64

PERCENTAGE OF REASONS FOR NOT WILLING TO PAY

12.64

31.6
12.64

14.22

14.22

14.22

Manufacturers only claim to use Eco-friendly packaging but do not use in the real world
Product cost is high due to green packaging and can't afford them
Environmental issues are gimmick for commercial only
Feels that it is government responsibilities to look after the environment
Cannot see the benefit of green packaging
I am willing to pay extra for the Eco-Friendly packaging
 ANALYSIS:
31.6% respondents think manufacturers only claim to use eco-friendly packaging but do not use
in the real world.
14.22% respondents think product cost is high due to green packaging and cant afford them.
14.22% respondents think as environmental issues are gimmick for commercial only.
14.22% respondents feels that it is government responsibilities to look after the environment.
12.64% respondents cannot see the benefit of green packaging.
12.64% respondents are willing to pay extra for the eco-friendly packaging.

CATEGORIES PERCENTAGE
Environmental protection responsibility 59.67
Consumer are being aware of green packaging 19.35
Company increases its competitive edge with the use of green
packaging 14.51
Company's attempt to address society's new concern 6.45
ANALYSIS :

According to 59.67 % respondents eco-friendly packaging is in headlines nowadays because of

environmental protection responsibility.
According to 19.35 % respondents eco-friendly packaging is in headlines nowadays because of
consumer are being aware of green packaging.
According to 15.51% respondents eco-friendly packaging is in headlines nowadays because of
company increases its competitive edge with the use of green packaging.
According to 6.45 % respondents eco-friendly packaging is in headlines nowadays because of companys
attempt to address society new concern.
 FINDINGS
We discovered that 69.52% people are aware of eco-friendly product and 30.02% people are not aware
of eco-friendly product. We came to know that 98.42% respondents purchase product online and only
1.58 % respondents do not purchase product online. The research also finds the different marketing
mix (4p) elements which affect the consumer to buy the green packaging product online. It
shows 55.3% buyers are influenced by product, 34.76% buyers are influenced by price, 3.16% buyers are
influenced by package, 3.16% buyers are influenced by promotion . We also came across with various
reasons that consumers are not ready to pay extra money for green packaging which are as
follows:

31.6% respondents think manufacturers only claim to use eco-friendly packaging but do not use
in the real world.
14.22% respondents think product cost is high due to green packaging and cant afford them.
14.22% respondents think as environmental issues are gimmick for commercial only.
14.22% respondents feels that it is government responsibilities to look after the environment.
12.64% respondents cannot see the benefit of green packaging.

We also found that 80.58% people buying decision is based on quality of the product and 18.96%
people buying decision is based on price of the product.
 CONCLUSION

Perception of consumers towards green packaging or using green products especially for online
portals is changing slowly and slowly in a positive direction. Now a days most of the online
portals are using this green packaging to attract the consumers more and more. Now more than
80% of the consumers who uses online shopping, they are aware about green packaging. But the
problem is that most of the people still they dont trust the real concept of green packaging and
thats why they are not able to spend extra cost for green packaging. Product and price are the
two basic elements of marketing mix which affects the buying behavior of the consumers mostly.
Mostly consumers focus on either price or quality of the product. So company need to make
consumers understand how green packaging is related to the quality of the product so that
consumers start paying extra cost for green packaging.
Research shows that the attitude and perception of the consumers who are using online portals
and purchasing green packaging are negative. They still not believe that the companies are using
this concepts in real and secondly they are not able to link this think with the quality of the
product. But green packaging is really a new technology concept which are helping
environmentally.
The research that we have conducted shows that 60% of the population thinks that the company
doesnt provide sufficient information about eco-friendly on their packaging which we think
need to improve by the company.
 SUGGESSTIONS / RECOMMENDATIONS
During the research we came across lots of ideas and factors which can help the companies to
improve their productivity. Consumers are not able to spend extra money on green packaging. A
very few consumers are aware about the advantages of eco-friendly packaging.
Need to create some awareness about the advantages of eco-friendly packaging of the
products among the consumers.
Need to link the green packaging concepts with the improved quality of the product.
Need to create a strong belief in the consumers mind that they are working this concept
on real and grounded root and not on imaginary ground.
Need to change the perception of consumers towards green packaging
 LEARNINGS

The importance of green packaging to humans and our environment is incalculable. A

great deal of energy is used in the production of traditional packaging such as plastics,
corrugated boxes, plastic bags, and other packaging. By using sustainable packaging,
manufacturers and consumers can eliminate these contaminants that destroy the
atmosphere, soil and water of our planet. This can be done via use of lowering packaging
content, creation of recyclable or biodegradable packaging, and use of alternative energy
means such as wind, solar and biofuels in the production and transport of the packaging.

So basically we learns the fact that how green packaging is beneficial to the environment
and it increases the quality of the products also. The people should start buy green
packaging products only if we want to protect our environment. We learn that how
various research methods helps to find and analyze the data which can be further useful
for the company.
 REFERENCES

Here are few major references that has been used in this projects:
www.google.com
http://greenpackaginginc.com
https://en.wikipedia.org
https://www.scribd.com
https://www.slideshare.net
http://www.sustainablepackaging.org/
https://begreenpackagingstore.com/
Appendix