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AMITY LAW SCHOOL

,NOIDA

Basics of Entrepreneurship for Lawyers


TITLE : BAGO Bags

Submitted to- Submitted by


Ms. Abhilasha Raj Shresth Garg
A3221517238
Utkarsh Kumar Singh
A3221517228
BBA.LLB(H) sec-d
Acknowledgement
In performing our assignment, we had to take the help and guideline
of some respected persons, who deserve our greatest gratitude. The
completion of this assignment gives us much Pleasure. We would like
to show our gratitude Ms. Abhilasha Raj , Course Instructor,
Amity Law School , Noida for giving us a good guideline for
assignment throughout numerous consultations. We would also like to
expand our deepest gratitude to all those who have directly and
indirectly guided us in writing this assignment.

Many people, especially our classmates and team members itself,


have made valuable comment suggestions on this proposal which
gave us an inspiration to improve our assignment. We thank all the
people for their help directly and indirectly to complete our
assignment.

Shresth Garg

Utkarsh Kumar Singh


INTRODUCTION
Bago Bags (Bago PVT L.T.D) have come up with a perfect substitute
for plastic carry bags, keeping in mind the ill effects of the plastic.
Bago Bags will initially deal in manufacturing of two products i.e.
paper bags and cloth bags. The distinctive feature which sets us apart
from other small scale competitors is that we provide customize
option as well the option of promoting their brand. The Paper bag also
will be better quality product with a strong base.

Manufacturing of Paper and cloth bag idea is considered taking into


consideration the harmful effect of plastic bags. Due to plastic ban in
India , our business has a better opportunity to bridge the gap created
due to the ban.

We will be catering to Business 2 Business (B2B) segment i.e. all the


Retailers, pharmacies, showrooms, etc.

BAGO bags (BAGO PVT LTD.) Will engage in production and


selling of customized cloth and paper bags. The basic function will
include giving of clients the type of bag they want may it be in shape,
size, colour and print. We will be using some old material like
newspaper, cloth for additional strength and to reduce our cost, the
outer layer will be of a good quality and presentable thus delivering
our clients with durable yet presentable bags. We provide a solution
to the problem of pollution due to disposing plastic carry bags.

“BAGO Bags” is guided by a simple philosophy, strong values and


high ethical standards. In everything we do, we strive to help people
live better lives. Through the Eco friendly Approach.
MISSION STATEMENT

“To Provide customized and Quality products to all our Clients and cater to
their needs by taking into consideration the best ways to reduce pollution and
safeguarding our environment.

MARKETS AND PRODUCTS


Product – Newspaper Bags and Cloth bags.

Target Location – India

Type of operation – Business 2 Business

Target customers - supermarkets, pharmacy, general provisional stores,


Clothing and electronic showrooms, event management companies.

The location which we will target is States of Norhern India and since there has
been a plastic ban all over the India, we “BAGO Bags” will provide an
alternative of paper as well as Cloth bags

COMPANY GOALS AND OBJECTIVES


Goal -

1. We aspire to be the market leaders in providing quality products within


5years from the inception.

2. -Expand to other states and diversify into more eco-friendly products.

Objective –

1. is to create awareness and try to influence people to use a eco

2.-friendly product and reduce the usage of Plastic bags.


PRODUCT DESCRIPTION
INTRODUCTION
Bago Bags pvt ltd is introducing 2 biodegradable and eco-friendly products
initially, which varies in sizes and the Unique thing which we are providing an
option of customized message of label on our product as per customers
requirements along with general products offered.

DESCRIPTION OF PRODUCT
1. Paper Bag
General Newspaper bags Customized Craft Paper Bags

To Make paper bags Newspapers will be procured from the local


Radiwala in bulk and process it convert it into a carry bag. This will be
available in various sizes. We also will be offering a customized paper
bag option where as per clients request pertaining to size , quality , shape
, design texture , handle and advertisement to be placed , we will be
sourcing craft paper instead of general newspaper.
2. Cloth Bag
Normal cloth bag Quality cloth bag

Cloth bag will be done initially with the help of used cloth from
households and for premium orders high quality raw material will be
purchased as per the demandThe differentiating feature which BAGO
Bag is providing to its customers is we are providing them with
the advertisement on the bags or their business name.

Paper & cloth bag manufacturing ( general size)


A. General sizes for paper bags- 10*7, 12*9, 3*2
B. General sizes for cloth bags- 24*14, 16*12

All general size bags can be with custom designs or names as per the
choice of the clients. The clients will also have an advance custom option
wherein they can choose the quality, size, thickness, shape, texture,
handle and the design of the bags.
The advance custom option will be depend on the order size placed by the
clients, where in each batch will have a different option for Print,
graphics and material.
To increase the strength of the bags PAPER MACHE will be used.
Paper for customized bags will be procured from local suppliers.

PROBLEM SOLVING
1. Less Pollution Since the raw material used for making this product is
paper and cloth and there is no wastage and is easy disposable as it is
biodegradable , whereas in the production of plastic bags which causes
land pollution when it is thrown after use , air pollution when it is
produced in factory.
2. Re-use One of the main problem of plastic bag is of Re- usability ,
which often people don’t prefer to do with plastic bags as it most of the
times could not handle the weight of grocery. Whereas BAGO bag cloth
bag will ensure that it handle the weight of grocery.
3. Alternate medium of advertising It’s a alternate medium of advertising
and cheap source to spread the word for both the client as well for BAGO
Bag comparatively to other source of advertising.

MARKET COMPARISON
Competition
1. Small scale players producing small paper bags, they are not established and not
organised. - House wife’s producing cloth bags. - Plastic bag dealers.
2. Point of Parity – Similarity between the other plastic bags and PAC bags are its
use , the core purpose of bags is to carry the materials and is convenient while
shopping.
3. Point of Difference – The differentiation of our product is its Eco-friendly and can
be Reused and Re-cycled whereas in case of plastic being non biodegradable its
dangerous for enviroment. Other differentiation is that we provide a customized
product with added feature of client advertising , logo or symbol can be placed on
the cloth bag.
EMERGENCE OF OUR BUSINESS
IDEA
Pollution and importance of protecting the environment is one of the major concern
throughout the world. Environmental issues like global warming, soil pollution, air pollution
and water pollution is a great concern these days. Understanding the impact of these
environmental issues, most of the people these days are opting greener alternatives in their
daily life, to save their present as well as future. There is a wide range of reusable bags
options on the market. Reusable are heavier and more durable bags, constructed to have a
longer life. Often, they are made of more than one material to give the bag added strength and
durability and sometimes also to have a more appealing look. Each bag has an environment
impact. Consumers opt for the reusable bags, assuming that they are being environmental, but
the reusable bags are must be used repeatedly. On a life cycle basis, stronger, heavier bags,
no matter what material they are made from have a greater environmental impact. This is
because the heavier bags use more resources, and as a result, have a more significant
environment impact. Paper is also a good alternative for carting items from one place to
another, but it has also its issues towards the environment. Several trees need to be cut down
for the manufacturing of paper bags. The cut down of trees has a divesting impact on the
environment. The next disadvantage of paper bags is that they can’t be used for a prolonged
period of time. Cotton carry bags are the new initiative by the companies to make the
environment pollution free from the plastic bags. Using cotton carry bags is one of the major
steps towards the protection of the environment. Now a day’s plastic is banned in all over
India, so some companies took the initiative by making the cotton carry bags. Cotton Carry
bags are not only looks beautiful but also vibrant while carrying. They are available in
different shapes and sizes in the market. Kids live to have colorful carry bags while girls like
to have designer bags. These bags are available in different shapes, sizes, outline and shades.
These bags can be modified on the basis of the customers need. Cotton shopping bags are
available by shape are available as special bags, shopping bags, clothing bags, wine bags etc.
The main advantage of these bags is that they are washable and long lasting and hence helps
in reducing waste to a greater extent. Cotton shopping bags are made of distinctive Oz/gem
according to requirements of clients/purchaser and generally utilized with company’s logo
printed on it for promotion. Cotton bag are not only look attractive and durable, but a safe
and reliable way to cart items from one place to another. For cotton or canvas bags have to
match the environment efficiency of the conventional plastic shopping bags, they have to be
reused hundreds of times. While cotton is a renewable material, cotton production is very
resource intensive and harden on the environment due to heavy use of water, energy, fertilizer
intensive and fertilizer and energy, harvest and press cotton.
Literature Survey
1. INDUSTRY ANALSYS
Due to legislation of ban on plastic bags in various states particularly
Northern India , a huge opportunity for a substitute has cropped up. Such
a substitute has to provide minimum features, which were provided by
plastic bags. For e.g. the substitute has to be strong enough to bear weight
of grocery, durable enough to be used multiple times, cheap enough to be
given almost free of cost by retailers, malls etc. A cloth and paper bag fit
well as substitute of plastic bag as it carries weight, stays long and cost a
little.
Currently there is a huge Scope for cloth and paper bags in Northern
India so much that supply comes nowhere near to market demand.
One of reasons for this huge demand-supply gap is lack of any big player
in manufacturing of cloth bags. There are fundamental reasons due to
which a large player cannot sustain in this business. Cloth Bag
manufacturing is meant only for tiny fragmented micro-enterprises.
Grocery bags do not carry any brand. This lack of branding makes local
tiny players eligible for manufacturing. The Indian Paper Industry
accounts for about 1.6% of the world’s production of paper (Rs. 25,000-
crore). Source: Business Line
In India, paperboard accounts for nearly 47.3% of the total market size,
followed by writing and printing paper (29.6%), newsprint (19.5%) and
specialty paper (3.6%) according to CRISILResearch.

2. MARKET PLACE ANALSYS


Following are the findings which we got after a Personal interaction and
observation with the Retail owners and their staff with regards to use of
plastic bags. It covered supermarkets, mini supermarkets, brand stores,
provision stores, and Pharmacy’s and takeaway retail outlets etc. we
surveyed 10 retailers in different stores.
The study showed that approximately more than 1000 customers cater to
these outlets every month, which provide bags for its customers who
come for shopping, while a small minority does not offer the same
because of the reasons like ‘no demand’ or ‘less demand’. Most of these
outlets provided plastic bags for its customers because of its easy
availability and high demand.
When asked “Would you be willing to replace the plastic bags with eco-friendly and
customized paper bags?” almost all the outlets responded positively by saying ‘Yes’.
But only 60% of the total believed in providing their customers with reusable cloth
bags at a price ranging from Rs. 5-10.
On an average the demands for reusable cloth and paper bag is quite good, and as far
as the customer’s point of view is concerned, he will always look for something
which is ecofriendly. So with an increased use of cloth and paper bags (which can be
reused) over a period of time can play a vital role in the right benefit of the
environment and cater to the needs of our customers. We get an added advantage of
customizing in designing and adding of the company name which ads as a part of
their advertisements.

3. CUSTOMER ANALSYS
We would offer our products to the commercial users i.e. B2B
a. Retail outlets like Bata, Westside, and Monginis etc.
b. Supermarkets and general stores. Pharmacies

4. . COMETITOR ANALSYS
1. Existing small local suppliers of paper bags and cloth bags artisans
2. existing plastic bag manufacturers etc.
3. NGOs who do the manufacturing of paper bags.

5. SWOT Analyses
a. STRENGHT
 Eco friendly , re-usable and is can be easily disposed off.
 Customized bag as per requirement of clients.
 Promotion tool for both the BAGO bag as well as the client. –
 Better and tough product compared to other small scale suppliers.

b. WEAKNESS –
 Not well know , since BAGO Bag is a new company.

c. OPPORTUNITY –
 Plastic ban has resulted in an opportunity for a substitute for customers, which is
a eco friendly product and would hold the weight of items.
 Promotional tool for client , so this will increase BAGO Bag’s sales.
d. THREATS –
 Potential entrants in the market with same products.
 Existing small scale producers like small artisans or housewifes.
 Existing Plastic bag producers.

MARKETING STRATEGY

INTRODUCTION
BAGO Bag will be giving customized bags based on need of the client like colour,
design and size, with the option o
f printing the clients name or wording which they demand to print on it. We will be
targeting all retail outlets like grocery stores, pharmacies, supermarkets and branded
outlets. We will position the product as complimentary service eco-friendly in nature
which will aid our client in the promoting their brand. We will use personal selling as
major marketing strategy where our sales team will contact the clients and explain the
product and service hence getting the orders.

TARGET MARKET STRATEGY


 Location – Reason to select Northern India , good opportunity for our product
due to the ban on Plastic carry bags and there are small scale paper and cloth bag
manufacturers.
 Target industry – Retail
 Target Customers – All Retailer’s like jewellery showrooms, mobile shop
owners, General provisional stores, grocery stores , etc
 Target Consumers – People who shop from this Retailors.
 Satisfying Need - Clients – Need for replacement of Plastic bags as there is
plastic ban in the state. Also it will help in promoting company brand as it will
be a less expensive way of advertising.
 Demand for our product – Looking at the current scenario in Northern India
the demand for our product will eventually increase as it’s a eco friendly option ,
its re-usable and can be used as fashionable item to potray the image of stylish
person.

PRODUCT STRATEGY
 Product :-
Our products will include cloth and paper bags which can be used as carry
bags or carry out bags.
 Features
Customizable -- the bags will be customized for the client as per their need
Eco-friendly---the bags will be made of environment friendly material.
 Benefits
The clients will be able to promote themselves. They can give an
added service to their customer. The product i.e paper bag is much stronger
compared to other paper bags as have a strong base and less chance of paper
getting damage.

 Differentiating Factor
The base of the paper bags will be much stronger compaired to other existing
products and we will producing in different size according to the need of
customers.

Promotional Tool for the customers i.e. Retailers

Eco-Friendly as compared to Plastic polythin bags, as we can re-use it as well as it is


biodegradable

PRICING STRATEGY

We will go for Target Costing as we will be competing against the small scale
producers , which are not well established and we are going for large scale
production. Prices will vary according the size of the carry bag demanded by the
customers and according to the printing cost and all raw material .

DISTRIBUTION STRATEGY

Personnel Selling Sales team will deal with the delivery of the orders received and
follow up to check on reordering the stock from the clients. We choose personnel
selling as having a distribution network will not be a viable option for the company.
The advantage of Geographical location is it small and connecting to them personaly
is not much problem.

ADVERTISING AND SALES PROMOTION

 Advertising – In the initial stage we will be using print media like newspaper,
Bmagazine, posters, Web page and emails.
 Personal selling – Sales team will be engaged in promoting the product and the
value we give and getting the orders.
 Public relations – we intend to post write-up of the company, the ideology and
advantages to clients and society.
 Direct Marketing- this component will comprise of interactive consumer
websites, catalog distribution and promotional letters .

SALES STRATEGY

Personnel Selling –
we are going for personnel selling as Goa state being small as well as it’s a
new start up. Personnel selling will be looked upon by Internal Sales people.

 SALES FORECASTS

Sales forecast (Figures in units)


A. Best guess

years Year 1 Year 2 Year 3 Year 4 Year 5


Cloth 2000000 2100000 2200000 2300000 2400000
bags
Paper 1300000 1365000 1430000 1495000 1560000
bags

B. Worst case

Years Year 1 Year 2 Year 3 Year 4 Year 5


Cloth bag 1200000 126000 1320000 1380000 1440000
Paper 900000 945000 990000 1035000 1080000
bag
OPERATIONS
INTRODUCTION
The manufacturing process will not completely be labour intensive nor capital
intensive. The process will differ from client to client based on quality requirement.
As there are two products that our company deals in, the process for each differs.
These process will be explained in different parts. This plan assumes that the
machinery is utilized at 85% capacity and the labour is trained. The production of the
custom bags will be done in batches and the general sizes will be done at a continuous
scale or if there is no custom bag to me manufactured. We will have only 1 shift per
day and if there are order to be completed then only the company will run overtime.
The supervisors present at the site will be in charge of the quality and consistency
wherein every 10 bag will be rechecked for any defects. The manpower and
machinery taken in this plan is based on the production target requirement and on the
time taken for each process.

ODERING PROCESS ( VALUE CHAIN)

Step 1 – Receive order from client including Logo’s for printing

Step 2 – Placing order for the material

Step 3 – Material print if demanded

Step 4 – production is carried out

Step 5 – After completion , Bags are Dispatched


CLOTH BAG MANUFACTURING PROCESS

1. The cloth required will be taken from the store based on the request of the client of
texture color and graphic. This material will be prior printed if required. This process
will also get the required old cloth that will be used in the product.
2. CUTTING
here the fabric is arranged in layers & cut according to the product pattern and size
demanded by the customers. Cut fabric is marked according to product coding &
handed over to the next department. 3 employees will be required here.

3. STITCHING AND FINISHING


All the body parts such as front back body, gusset, and handle of a bag are
stitched together in stitching machine. Based on the request of the customer it will
be changed if they require a non-stitched then that will be done at this stage. 6
employees will be required here. The making of handles will also be done at this
stage
4. CHECKING & PACKING
Finished bags are quality checked for any kind of errors. If any error is found then
it is mended & rectified. The bags are tied with the help of a cloth zip tie and put
in a big cloth bag which will include the name of the client for whom the order
has been placed. 2 employees will be required here.

Production Capacity of Cloth Carry Bags


By utilizing an average of 200 meters of cloth can be produced in a day’s operation
out of which an average of 500 carry bags can be produced per day. Thus, a total of
16666 bags can be produced in a month.

PAPER BAG MANUFACTURING PROCESS


1. The paper required will be taken from the store based on the request of the client of
texture color and graphic. This material will be prior printed if required. This process will
also get the required old paper that will be used in the product for strength.

2. Paper sheering
In this process paper is arranged in layers & cut according to the product pattern and size
demanded by the customers. Sheered paper pieces is marked according to product coding &
handed over to the next department. 2 employees will be required here.

3. Eyelet punching process


At this stage based on the request of the client paper bags will earthier have a handle
or a hole in order to make it easy to carry. The holes will be punched and eyelet will
be attached to the semi-finished product. 1 employees will be required here.
4. Paper creasing
In this stage the cutout paper bags will be placed in layers and will be creased in order
to make the folding and sticking process more efficient. 2 employees will be required
here.
5. Hard Press
This stage will depend on the request of the client if the bag is of thick and high
quality then the paper will go through this process. Here the glue will be applied to
layers and the paper will be made thick for durability and quality.
6. Folding, Sticking And Finishing
All the body parts such as front back body, gusset, and handle of a bag are folded in
the required manner and stuck together. The making of handles will also be done at
this stage and put for the bags. 5 employees will be required here.

7. CHECKING & PACKING


Finished bags are quality checked for any kind of errors. If any error is found then it
is mended & rectified. The bags are tied with the help of a cloth zip tie and put in a
big cloth bag which will include the name of the client for whom the order has been
placed. 2 employees will be required here.

Production Capacity of Paper Carry Bags


By utilizing an average of 500 meters2 of paper can be produced in a day’s operation
out of which an average of 4000 carry bags can be produced per day. Thus, a total of
120000 bags can be produced in a month.

LOCATION & FACILITY

The production unit will be located in Thivim industrial estate because of the
proximity to the railway station. According to the rules the land will be taken on 30
year lease and then extended to 95 years. The total area that we will be required 500
mt2. For this we have to deposit Rs. 5000 which will be refunded if we stop the unit.
The lease amount has to be paid in 7 installments. The building will be 3 storeys
where the ground floor will be used as a storage area. The first floor the machinery
will be setup and production will be held. On the third floor is where the
administration department will be functioning. The production area will be split into
two for the paper and cloth section. The construction will occupy 4/5 of the area
taken. The full construction will cost around Rs. 20, 00,000. The lease amount since
it’s a 3 flour building will cost us approximately 700 per sq. mt. the total amounts to
Rs. 350000. The roof will be slanting. The building will also have other rooms like for
the workers spate for men and women, toilets and place to store water. All this is
required to be kept at min area according to the rules of the Industrial estates.
We will be requiring power and water which will be provided to us by
INVENTORY

The major components of inventory will consist of finished goods and Raw
materials. There will be days targets so there won’t be WIP inventory.
 The raw material of the paper bags are Paper roll and old newspapers, Gum and
Eyelets.
 The raw material required for cloth bags are cloth, old cloth and thread.
Most of the production will be based on the request of the client. Hence there will be
no effect of the seasonal demand and out products are non-seasonal and non-
perishable.
The amount of inventory will be based on order size plus safety stock and minimum
order quantity of the supplier. The safety stock will be kept in order hedge against
price rise or a strike or natural calamity which can hamper the delivery of the raw
materials. Also the inventory will depend as the minimum order quantity of the
supplier if it is more than the order than there will be inventory.
The inventory of finished goods will be kept batch wise based on client’s orders.
After the order is complete it will be dispatched.
Lead time for supplier’s outstation suppliers is 10 days and in state suppliers is 3
days.
HUMAN RESOURCE PLANNING
PERSONNEL PLANNING
Total number of employees
 General manager – 1
 Production manager – 2
 Purchase manager – 1
 Production supervisor – 4
 Purchase incharge – 1
 Stores/inventory keeper – 1
 Raw material/finished product collectors – 4
 Packing incharge – 4
 Raddiwalas – 6
 Employees
a. Paper bags manufacturing – 11
b. Cloth Bag manufacturing – 9
 Sales/Marketing Manager – 1
 Team Leader – 2
 Sales team – 6
 Client services team – 6
 Human Resource Manager – 1
 Human Resource Executive – 1
 Finance Manager – 1
 Clerk – 2

TOTAL NUMBER OF EMPLOYEES ON PAYROLL: 64


 The security and maintenance will be outsourced to reputed agencies that will
provide us with the required number of security personnel as well as the required
amount workers to help maintain basic cleanliness.
 Also the training and development department will be outsourced as we require
training only during the initial stage of set up.

Type of workers
 We have a mixture of skilled, unskilled as well as professional employees that
help make our organisation a success.
 The employees making the handbags are mostly skilled workers got from
various selfhelp groups.
 The raddiwalas, packing incharge and the raw material collectors are mostly
unskilled labour who have the basic knowledge of reading and writing.
 All the other workers are professionals that have the required skills and
qualifications that make them suitable for the job.

Recruitment process
 Recruitment duties will be handled by the HR department who will keep track on
any available vacancies, promotions, and other needs.
 The recruitment process will be different at every level of management.
 The general manager will be chosen by the panel of directors through referrals,
head hunting, database of consultancies mainly based on the expertise,
understanding of the sector and business as well as ability to handle the business
in the most convenient manner. The HR department will have nothing to do with
that whatsoever.
 The managers will be chosen by the General Manager with help from the HR
department.
 The various mediums that will be used for recruiting managers will be referrals,
newspaper advertisement, online job search engines (naukri.com, monster.com,
etc…) and recruitment consultancies sending in candidates that fit the criteria of
selection.
 At later stages the manager’s post can be filled internally through promotions of
the junior employees.
 The other employees other than the SHG employees will be hired solely by the
HR department through walk in interviews, newspaper advertisements, job
search engines (naukri.com, monster.com, etc…), and recruitment consultancies.
 The managers of every department will screen the employees and finally select.
 The employees will be selected through interviews conducted by the HR
executive who will conduct the initial interview and filter out the suitable
candidates who will later be interviewed by the department manager and the HR
manager before the final selection.
At the set up stage the HR department will be outsourced to hire the first batch of
employees. They will also be responsible for forming a permanent HR
department for the company the will handle all the above duties later.

Training required
 The employees will be provided all the required training to maintain
our quality levels and aid customer satisfaction.
 Every employee from a particular department will be trained
according to the needs and demands of his job description.
 The main mode of training will be on the job and simulation
training.

 The employees that make the handbags will be trained to use the
machines without wear and tear as well as how to maintain the
machines.
 The sales/marketing team and the client services team will be given
additional training in soft skills as they are the first point of contact
with our clients.

 Every new employee that joins our company will be under training
for 1 month under the supervisor and the training team so as to
minimise any losses due to errors.

 The supervisors will be trained to use the machines, clear any queries
as well as train any employee as and when need arises.

 The production manager will also be trained how to use the


machines as it is very important that he knows the same.
CONCLUSION
Plastic bags has very harmful impact on the environment. There
are many assumptions regarding cotton bags that they are highly
priced and people will not buy these bags. But, in this three
months of study, I found that there are only specific set of people
that think that the cotton carry bags are highly priced. There are lot
more retailers who thinks that cotton bags are environment friendly
and they can pay any amount to save the environment for future.
Cotton bags have different qualities and sizes, which is not there in
other types of carry bags. Cotton bags are way more than any
other carry bags as it has great features like, washable, durable,
long lasting etc. But the main thing is that the cotton carry bags do
not have any promotion or awareness that how they will save our
environment. If the companies out there start creating the
awareness of the cotton carry bags, then each and every retailer
(supermarkets as well as small retailers like grocery stores) will
prefer cotton carry bags only.
BIBILIOGRAPHY

BOOKS
1. Aaker, D. A. & McLoughlin, D. (2010), Strategic Market Management:
Global Perspectives, UK: John Wiley & Sons
2. Dahlen, M., Lange, F. & Smith, T. (2010), Marketing Communications: A
Brand Narrative Approach, UK: John Wiley & Sons
3. Fifield, P. (1998), Marketing Strategy, UK: Butterworth-Heinemann
4. Lamb, C., Hair, J. & McDaniel, C. (2011), Essentials of Marketing 11th
Edition, USA: South-Western Cengage Learning
5. Kotler, P. & Keller, K. (2012), Marketing Management 14th Edition, USA:
Pearson Education
6. Beebe, S., Mottet, T., & Roach, K. (2003), Training and Development:
Enhancing Communication and Leadership Skills, Pearson
7. Bell, R. (2012), Coaching, Training & Developing The Retail Manager,
CreateSpace Independent Publisher
8. Bersin, J. (2008), The Training Measurement Book: Best Practices, Proven
Methodologies, and Practical Approaches (Essential Knowledge Resource), Jon
Wiley & Sons
WEBSITES
1. www.entrepreneur.com
2. ForEntrepreneurs.com
3. OneVest.com
4. Quora.com
5. Reddit: startups

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