MARWADI UNIVERSITY

Faculty of Liberal Studies

NAME: VEDANGI MOD

ENROLLMENT NO: 91900425184
COURSE: BBA (Hons)
SEMESTER 3, DIV- A

Submission of Fundamentals of Digital marketing Assignment

 ➔ What is Digital Marketing?

Digital marketing is an all-encompassing term that consists of

digital channels, such as content marketing, SEO, email
marketing, social media marketing, mobile marketing and so
on, to create elaborate strategies to reach and connect with
prospects and customers.

An average user consumes content via the television,

computer, tablet, smartphone, radio, and other traditional
media. This constant exposure to various types of media has
led to information overload, further complicating the buyer’s
journey. Digital marketing has allowed brands to stay
relevant by making themselves visible through different
channels and touchpoints.

Apart from traditional marketing channels, such as television,

newspapers, billboards, and so on, marketers use these
digital channels to guide prospects through their purchase
journey and keep in touch with their existing customers.
 ➔Difference between Digital marketing and
traditional marketing

We all are aware that the marketing trends in today’s era are
changing at a very fast pace and the market has drifted to digital
marketing from traditional marketing. The marketers have now
shifted to digital platforms for promoting their brands as digital
marketing platforms like e-commerce websites, google ads, emails,
etc. are used more frequently and are available to the maximum
number of the targeted market/audience. So rather than spending
marketing efforts and money only on the traditional ways of
marketing, the marketers/businesses and the companies are now
switching to the digital marketing platforms for reaching out to the
maximum number of targeted consumers and for generating
more revenue and profit for their brand.

It is important to understand that choosing a promising market is not

the only step for a successful business, one must also know how to
convert this promising market/opportunity/consumer into a
successful business leads or promising customers. There is a
population that still abides by the traditional methods of marketing
and does not believe in online transactions or online marketing,
however, the market has seen a trend of exponential growth in the
number of customers or consumers who are using the internet for
their day to day transactions. The reason why digital marketing has
taken over traditional marketing is that digital marketing produces
higher returns and converts potential customers into a business lead
easily and efficiently.

Digital marketing or digital promotion has become handy and the

marketers can grab the attention of the consumers more easily. Also,
we have automation on a boom and digital marketing is a highly
automated process that reduces a lot of manual processes involved
both for the consumers and the marketers. Although, both
traditional marketing and digital marketing are effective in their own
ways still as per the marketing trends digital marketing is slightly
ahead of the traditional method.