Marketing

major forms and types

 Digital Marketing

Types of
Marketing Traditional Marketing
 “Digital is at the core of everything in marketing today—it has gone from ‘one of
the things marketing does’ to ‘THE thing that marketing does.’”

– Sanjay Dholakia, Former Chief Marketing Officer, Marketo

Digital
MArketing
What is digital marketing?
At a high level, digital marketing refers to advertising delivered through digital channels such as
search engines, websites, social media, email, and mobile apps. Using these online media channels,
digital marketing is the method by which companies endorse goods, services, and brands.
Consumers heavily rely on digital means to research products. For example, Think with Google
marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look
to brand websites and 26% search within mobile applications.
While modern day digital marketing is an enormous system of channels to which marketers simply
must onboard their brands, advertising online is much more complex than the channels alone. In
order to achieve the true potential of digital marketing, marketers have to dig deep into today’s
vast and intricate cross-channel world to discover strategies that make an impact through
engagement marketing. Engagement marketing is the method of forming meaningful interactions
with potential and returning customers based on the data you collect over time. By engaging
customers in a digital landscape, you build brand awareness, set yourself as an industry thought
leader, and place your business at the forefront when the customer is ready to buy.
By implementing an omnichannel digital marketing strategy, marketers can collect valuable insights
into target audience behaviours while opening the door to new methods of customer engagement.
Additionally, companies can expect to see an increase in retention. According to a report by Invesp,
companies with strong omnichannel customer engagement strategies retain an average of 89% of
their customers compared to companies with weak omnichannel programs that have a retention
rate of just 33%.
Common problems that digital marketing can solve
To optimize your marketing strategies, digital is mandatory. Digital marketing can
help you to get to know your audience, learn important data about them, and
provide metrics that will give your marketing team credibility.

Problem: I don’t know my audience well enough to get started.

Problem: I don’t have a social media strategy
Problem: My marketing teams are siloed
Problem: I’m under pressure from my CMO to report on metrics that support the.
bottom line
Problem: I haven’t optimized my channels for SEO
Traditional
Marketing
What is Traditional Marketing?

Traditional marketing refers to any type of marketing that isn’t online. This
means print, broadcast, direct mail, phone, and outdoor advertising like
billboards. From newspapers to radio, this method of marketing helps reach
targeted audiences.
Traditional marketing is not only one of the oldest forms of marketing, but also
one of the most researched. Marketers lean towards this method because it’s
tried and true. Everyone encounters some sort of traditional marketing in their
everyday lives, whether it’s getting the mail or your daily newspaper.
Traditional marketing plays an important part in reaching local audiences. Ads
can be kept for a long period of time, if they’re physical. Plus, there’s an
audience who’s easier to reach through traditional marketing than online
marketing.
Traditional Marketing vs. Digital Marketing

Traditional marketing is an approach in which marketers identify their

audience and place ads where their audience will see, hear, or interact
with them offline, such as print ads, billboards, or television
advertisements. Digital marketing is facilitated online and uses paid or
organic ads on social media or search engines, as well as email
marketing, influencer marketing, and video marketing, to name a few.
 Can They Work Together?

CONCLUSION
In short, absolutely. It’s a debate as old as time, and the subject will continue to
be debated for many years to come. But there’s a time and a place for both
marketing strategies.
Let’s go back to that Macy’s example. No, you can’t DM a Macy’s print ad, but
you can follow them on socials and sign up for their automated emails. This way,
the older woman who prefers flyers and coupons in the mail — like my mother —
and her millennial daughter, who prefers social media marketing, receive the
same information.
Have you ever used traditional marketing to heighten digital marketing? To
illustrate, the classifieds section of your local Sun-Times paper might now include
“For more information about this job, check out our listing on Indeed.” The effect
of this would be local applicants checking the paper for opportunities — and
then learning more online.
The question shouldn’t be “To traditional market or to digital market?” Instead, try
“How do we use both tactics to market effectively?” Of course, some businesses
may benefit from going one way or the other, but on the whole, it is possible for
both methods to thrive harmoniously.
THE END