THE LOCAL GOVERNMENT TRAINING INSTITUTE (LGTI)

COURSE NAME: TECHNICIAN CERTIFICATE IN PROCUREMENT AND

SUPPLY MANAGEMENT (TCPSM)
MODULE NAME: PRINCIPLES OF MARKETING
MODULE CODE: PST 05103
INSTRUCTOR'S NAME: MR. MNADA, M
TYPE OF WORK; INDIVIDUAL ASSIGNMENT
DATE OF SUBMISSION: 9TH JANUARY 2024

MEMBER

NO FULL NAME REG NO. SIGNATURE

1 AMOS CHACHA MAGERE NS4899/0133/2021

QUESTIONS

1.(A)What is electronic marketing?

(B) Describe various types of electronic marketing by showing benefits as well as

challenges facing them in Tanzania.
1.(A) Electronic marketing, this is types of advertising that includes marketing activities
conducted by an organization online using the internet and online based digital technologies such
as mobile phones, computers and other digital media platforms to promote products and services.

(B) Electronic marketing, is the component of marketing that uses the internet and online -
based digital technologies such as desktop computers, mobile phones and others digital media
and platforms to promotes product and services. The following are types of electronic marketing.
Mobile marketing, this digital marketing type is focused on reaching your target
audience on their smartphone or tablet. Mobile marketing reaches people through text message,
social media, websites, email and mobile applications.
Marketing Analytics, one of the major advantages of digital marketing is that it is
highly trackable and measurable. Once, the only trackable marketing pieces were coupons and
similar direct mail offers. If a customer used the coupon, you knew the message resonated.
Email Marketing, this is types of electronic marketing even with the emergence of
social media, mobile applications and other channels, email is still one of the most effective
marketing techniques, Rogers said.
Content Marketing, content marketing uses storytelling and information sharing to
increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a
customer, such as requesting more information, signing up for an email list or making a
purchase.
Affiliate Marketing, with the increased prominence of online marketing, affiliate
marketing also known as influencer marketing has become popular among many organizations in
bridging the gap between consumers and organizations.

The following are benefits of electronic marketing facing them in Tanzania

Cost efficiency, marketers succeed when they are good stewards of their budgets.
Fortunately, investing in digital marketing can make the most of even a modest budget.
Effective targeting, with traditional marketing you have little control over who sees your
content. Even if you pay for a targeted ad in a niche magazine. However digital marketing allows
you to pinpoint the best audience for your messages using online audience and targeting
information.
Flexibility, Digital marketing gives you the flexibility to choose from different channels
and strategies. It is also flexible enough that you can adjust your approach over time as you learn
audience and business.
 Global reach, traditional marketing strategies like billboards, TV ads and cold sales calls
are limited by geography. But with digital marketing, businesses can access a global audience
across locations and time zones.

The following are the challenges of electronic marketing facing them in Tanzania
Growing costs, this is among a challenge that is expensive expert rates, increasing
software package prices digital transformation costs, or market place fees. However, you can
solve cost challenges for digital marketing by focusing on team efficiency, sales funnel
efficiency and workflow process efficiency.
Confusing digital marketing models, it is a problem to scale your offer as services are
not always simple to define. And if you have tried using several marketing experts who have not
delivered the progress to your goals, you may be even more perplexed about the right strategy.
Talent sourcing and retention, it is hard to come by great people and the shortage trend
for highly quality staff continues to grow and will last.
Increased workload and stress, the logical outcome of elaborate technological progress
and new business models creates pressure to adapt resources.
In generally, the points above are explained about the types, benefits and challenges
facing in electronic marketing, this are simply because help people to avoid cost and to get good
development to the society.
 REFERENCES
 ALGhamdi,R,Nguyen,J,Nguyen,A,& Drew, S,(2012).Factors influencing e-commerce
adoption by retailers in Saudi Arabia.
 Al-Alawi,A. & Al-Ali,F.(2015).Factors affecting e-commerce adoption in SMEs in the
GCC.
 Alkhalaf,S, Nguyen ,A,& Drew ,S.(2010).Assessing e-learning system in the kingdom of
Saudi Arabia’s Higher Education sector.