MARWADI UNIVERSITY

Faculty of Liberal Studies

NAME: VEDANGI MOD

ENROLLMENT NO: 91900425184
COURSE: BBA (Hons)
SEMESTER 3, DIV- A

Submission of Marketing Management

Assignment
To: Prof. Paras Rughani
Successful marketing communication strategy
Marketing communication strategy is a crucial thing for the success
of any product. You need to understand the target audience first and
then design the communication strategy accordingly.
Communication strategy has to be clear and concise and should
directly address the needs and characteristics of this target audience.
The communication strategy should be centred around the analysis
of the customer and the company should invest time in
understanding the needs of the customer.

Examples of accurate marketing communication strategy would be of

iPhone 11. The new iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max
are three new flagships launched by Apple this year. The company has
clearly differentiated their products to the customers as follows:

The tagline of the iPhone 11 is “just the right amount of everything”.

This communication clearly states that the phone is targeted for the
majority of audiences. The pricing of the phone is done at a lower rate
and most of the features are added.

For iPhone 11 Pro, and Pro Max, the tagline says “Pro Camera. Pro
Display. Pro Performance.” Apple has clearly differentiated this phone
for high-end users and niche customers because the phone is priced
at a higher price point as well as the features and performance are
Targeted for high-end users.

Since the price itself is a big motivation for many customers, the phone
will automatically get classified for the end-users. The positioning
strategy can be a single influence that would differentiate your
product to the customer.
Here is a video on Apple’s award winning marketing strategy

https://youtu.be/tFffkU_DwvI