DES - Group A10

B LITZSCALING
YJU'S

Learn more about - How Byju's blitzscaled their business.

 What is Blitzscaling

Blitzscaling is what you do when you

need to grow really, really quickly.
It's the science and art of rapidly
building out a company to serve a
large market, with the goal of
becoming the first mover at scale.

Reid Hoffman, Co-founder - LinkedIn

"Prioritizing speed of growth over efficiency"

 It is a platform and a way for students, especially
What is Byju's? K-12, to learn different educational concepts
through the app and understand them better.
It was created by Byju Raveendran, He was initially working in
UK based shipping company as an engineer. He became quite
famous among his group of friends when he helped them
crack the IIM entrance exams using his shortcuts.

Growth of BYJUs in a blitz span of time
Byju's Roadmap
2006 - 2010 - From helping friends crack the
CAT exam to tutoring over 1,000 at crowded
venues across metro cities like Pune, Mumbai,
Bangalore, and Delhi.
2011 - A shift from exclusively serving aspiring
graduate school applicants to the larger
untapped market of 250 million+ K-12 students
in India. Think and Learn (BYJU’s the learning
app’s parent name) was launched.
2015 - 2016 - BYJU’s Learning App was
launched With a healthy mix of animation,
gamification, and live-action formats. The
launch of BYJU’s coincided perfectly with the
period which is now known as the Indian Digital
revolution in 2016, fueled by the launch of highly
affordable high-speed internet plans by Indian
conglomerate Reliance JIO.
2018 - Byju’s had grown to 1.5 crores (15 million)
users and 900,000 paid users. Raised $540 m
funding from General Atlantic & Tencent Holdings.
2019 - Byju’s displaced Oppo to win the
sponsorship rights for the Indian cricket team
jersey. $150 m funding from Qatar Investment
Authority & Owl Ventures. Became the world’s
most valuable ed-tech company.
2021 - the number of registered users on
BYJU’s app had increased to 100 million.
Raised close to $1 b from several top ventures
with a post-money valuation figure of $13 b
Counterintuitive
Blitzscaling attributes
in Byju's growth
Bold Hiring Strategy
As of October 2021 - the company plans to
recruit over 6,000-8,000 people across technical
and non-technical roles. The company is a
millennial-driven organization with an average
employee age of 23-24 years, across various
departments, and believes in mentoring young
talent to explore their potential and to streamline
their goals. To that end, BYJU’S focuses majorly
on recruiting through campuses, even from tier 2,
tier 3 colleges to some extent.
Launch Innovative
Products - Take Risks
BYJU'S Early Learn app was launched in 2019 with
learning programs for children in classes 1-3 (for
children aged 6-8 years) and was later updated
with programs for children in Kinder garden in
June 2020 but the product was not so successful
as others because parents tend to believe that
physical classes are much more effective and will
be of less strain to the kinder garden kids,
especially in their very early stage of learning.
Bad management
Focus on getting things done
Achieving Sales by
whatever means possible
Sales at BYJU’s means chasing massive quotas,
aggressive door-to-door knocking, and making
customer meetings personal to every household.
creating localized sales teams in each region
who can speak to parents and students alike in
their native tongue — leading to more trusting
relationships. BYJU’s sales representatives go to
the extent of hounding parents and guilt-tripping
students into thinking BYJU’s paid app is the only
way for them to be educated. There’s been a few
startling internal reports and whistle-blowers
calling out ethically questioning practices on the
business side. Thus far, it hasn’t caused a crazy
stir. We have to wait and watch how it plays out.
Funded with cash, cash,
and more cash

Current valuation at $13 B. A Decacorn - refers to private

startup companies that are valued at $10 billion or more. Only
20 in the world. Funding rounds have come from:

Tencent Holdings — the premier Chinese investing

conglomerate with notable stakes in WeChat, Riot Games,
Snap, and Tesla.
Sequoia Capital — Silicon Valley’s biggest brand name w/
investments in Apple, PayPal, WhatsApp.
Qatar Investment Authority
Chan-Zuckerberg Initiative
Owl Ventures

By creating a FOMO effect for every reputable venture capital

fund in the globe, they’re roping in more cash to expand their
international ambitions.
Byju's Bitzscaling Stages
 Thank you!
DES - Group A10

Pradeepkumar R - P212A033 Abhishek Guha - P212B032

Ayush Khare - P212B007 Pakhi Gupta - P212B054