INTRODUCTION
BYJU’S
• BYJU’S is an edtech and online tutoring firm founded in 2011 by
Byju Raveendran at Banglore.
• In September 2020 it was the world’s most valued edtech
company with a valuation of $11.1 billion.
• They launched their app in 2015- BYJU’S The Learning App,
developed by Think and Learn Pvt Ltd.
• They have around 70 million users and 4.7 million subscribers.
• In Jan 2019 company acquired US-based Osmo, a maker of
educational games for $120 million.
• The company attained a decacorn status in june 2020 with an
investment by Mary Meeker’s Bond Capital.
WhiteHat Jr
• WhiteHat Jr, an online educational company started in
2018 with the focus on training coding skills among
children.
• Developer of an online live teaching platform designed to
connect kids with coding.
• The company's platform teaches fundamentals of coding,
logic, structure, sequence and algorithmic thinking,
enabling kids to generate creative outcomes like
websites, animations and application designing.
Why BYJU’S acquired Whitehat Jr ?

• Whitehat Jr in the last few months has seen impressive positive cash flows with an $150 million annual revenue run rate.

• This acquisition will allow the BYJU’s to gain access to the top tier families that can afford to spend big amounts on

education.

• In the Pandemic, that has forced million of children's to go online to learn and even the new education policy that places

a significant emphasis on digital learning this acquisition will provide a greater uphold in the online education.

• In the current scenario where the larger competitors are steeped in intense land grab BYJU’s is ensuring that it acquires

younger firms before their valuations get even higher.

• This will help Byju’s to expand to the new markets through making significant investments in Whitehat jr which has

recently announced plans to expand in Canada, U.K., Australia.