WhiteHat Jr

Introduction

• WhiteHat Jr is a Mumbai based Ed-Tech startup

by Karan Bajaj that focuses on teaching coding to young
kids.
• The online platform is made for children from ages 6 to
18 learn programming and are then encouraged to create
games, animations and applications.
• The subjects taught range from data structure, app and
game development to machine learning and space
technology.
 Overview

Founded: October, 2018 Class Taken: 1,630,000

CEO: Karan Bajaj Company Stage: Acquired

Headquarters: Mumbai, India Acquirers: BYJU’S in August, 2020

Revenue: $150M (August, 2019) Acquisition Price: $300M

Industry Sector: E-Learning Total Funding: $11.4M

Estimated Employees: 1,000+ Last Funding Round: $10M, Series A, Sep 10, 2019

Teachers: 7,000 Valuation: $300M as on Aug 30, 2019

 Key People
Founder and CEO: Karan Bajaj
Co-Founder: Kerry Bajaj
Board Members:
• Namita Dalmia, Director
• Karan Bajaj, Director
• Byju Raveendran, Director
• Riju Ravindran, Director
About CEO
He is former chief executive of Discovery Networks India and now
operates in the K-12 segment, teaching students to code, and
helping them build commercial-ready games, animations, and
apps, using the fundamentals of coding.
Karan Bajaj, CEO
 The Key Idea

• According to a research kids who code go through a fundamental psychological shift when they use the
fundamentals of logic, sequence, structure, and algorithmic thinking to create tech products such as games,
animation, and apps they start to think of life as a playground for experimentation and creation.
• The founder Mr. Karan Bajaj, believes that every startup comes from a deep personal experience of an
entrepreneur, which they want to bring a change to the world.
• In an interview he said that as a father of two daughters, he was aware of the massive shifts in every aspect of
living caused by technology, and wanted his kids to be at the center of creating technology coding from MIT
and TUFTS.
• Objective behind creation of WhiteHat Jr was to empower the next generation to become creators versus
consumers of technology.
 Value Proposition
• Classes are conducted live, with the teacher to student ratio of 1:1
• Use first structured Artificial Intelligence and Space Technology curriculum for kids. Kids use the
fundamentals of logic--command, sequence, structure, and algorithms to make industry grade
animations, games, and apps.
• After leaning programming students are encouraged to create games, animations and applications.
• Teachers are specially trained in getting kids to not only learn but also enjoy the process of coding. It
selects only the Top 99.9th percentile of Early Childhood coding experts, thoroughly vetted with 3rd
party background checks.
• No Promotions Ever! WhiteHat will never call or email their customers for marketing offers.
• 100% Kid Secure.
 Investment
Date Funding Amount Funding Round Investor Details
Apr 16, 2018 $1.35M Seed Nexus Venture Partners, Omidyar Network India
Sep 10, 2019 $10M Series A Nexus Venture Partners, Omidyar Network India and
Owl Venture

Number of Funding Rounds 2

Number of lead Investors 3

Total Funding Amount $ 11.3 M

Investors Estimated Annual Revenue

• Nexus Ventures $150M (August 2019)
• Omidyar Network
• Owl Ventures
 Business Model

• The children sign up for 2 free trial class, after which they will have to take a paid subscription ranging from
Rs 600 to Rs 750 per class. The conversion rates from free trial to paid are among the highest in the EdTech
industry globally.
• The course levels are priced at Rs 5,999, Rs 29,999, Rs 89,999, and Rs 1,79,999 for 8,48,144 and 300 lecture
courses. However, the average ticket size for the courses is Rs 37,000.
• Mr. Karan Bajaj said that they are seeing great traction from across the country, including Tier II and III
cities like Balangir in Odisha, Sikar in Rajasthan, and many more, with 50 percent of their consumers now
coming from non-metros.
 Growth

• WhiteHat Jr reported $40 million revenue rate

in just a year, growing 30-40% month-on-
month.
• Its revenue model is based on fee subscription.
• The children sign up for a free trial class, after
which they will have to take a paid subscription.
 Competition

• Coding Ninja, New Delhi: Ankush Singla, Co-Founder & CEO

• Coding Blocks, New Delhi: Sankalp Sunder, CEO

• Campk12, Gurgaon: Anshul Bhagi, Co-Founder & CEO

• CodeCombat, San Francisco: Nick Winter, Co-Founder & CEO

• Kenzie Academy, Indianapolis: Chok Leang Ooi, Co-Founder & CEO

• Analytics Training Institute, Bangalore: Gautam Munshi Founder & CEO

• Thinkful, New York: Darrell Silver, Co-Founder & CEO

• Vedantu, Bangalore: Vamsi Krishna, Co-Founder & CEO

 Future

• Looking for global expansion this year. Earlier this year,

it launched its product in the US.
• It wants to roll-out a 1:2 model, which will reduce the
student fees considerably and enable it to cater to a wider
student base.
• Plans to introduce new courses on programming
languages like Python for students from grades 10-12
and college.
• Addition of 20,000 teachers by the end of 2020.