HOW

YOU
DEAL
WITH
INTERNET

Andrias Ekoyuono, 30 yrs old, GM Retail & Consumer Market - detikcom

Internet is BIG
Indonesia has 38 Million Internet Users
 500 million users worldwide
If Facebook were a country, it will be the 3rd most populated country in the world
65 million tweets per day worldwide
About 5.6 million Indonesian users
17 million unique visitors per month
Urban, professionals/entrepreuneurs, SES AB, male-female
160 million cellphone subscribers in Indonesia
Mobile internet is HUGE, and growing very fast
Internet changes YOU
Let’s have a quick test
YM
IE
FB
BB
DL
 People now has various source of
information compare to 15 years before
Let’s draw PEMANDANGAN
 Evolution of media role

TV
Magazine
100
Newspaper
80 Internet
60 Radio

40

20

0
...drawing ...arousing ...delivering ...supporting ...being a
attention interest information purchase source of
decision entertainment

Source: Synovate survey in 4 main cities

Urban Daily Life
08.30 -17.30
Thinking Online Marketing ?
Branding
Sales
Define your ONLINE STRATEGY
Integrated - Online and Offline
So, How ?
 Have a website !
Important for your : commercial market, capital market, talent market
 Search

Online
Social Media
Advertising

3 Important Things for Online Marketing

They search and find YOU !
Organic or using Google AdWords
 Online Advertising
Choose the right media, suitable format, and budget
Social Media Basic Rules
#1 Listen, #2 Engage, #3 Measure
But, Bare in Mind
 If your product Sucks,
Online Marketing won’t help it
Andrias Ekoyuono
GM Retail & Consumer Market - detikcom

andrias@detik.com

@andrias98

http://andri.blogdetik.com
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