Lecturer:

Dr. Mardziah Hashim

Presented By:
Azira Aminallah
Nurul Hayati Abdullah
Shayu Izyan Zakaria
 Introduction

According to
A social Main wikipedia,2009;
website’s name stems
networking purposed to from the colloquial
name of books given at
website that find lost the start of the
academic year by
operated and contact university
owned by friends, and administrative with the
intention of helping
facebook Inc. make friends. students to get to know
each other better.
* *
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Type Private
Founded Cambridge, Massachusetts, United States
Founder Mark Zuckerberg, Chris Hughes, Dustin
Moskovitz, Eduardo Saverin
Headquarters Palo Alto, California
Dublin, Ireland (headquarters for Europe,
Africa, Middle East)
Seoul, South Korea (headquarters for Asia)
Area served Worldwide
Key people Mark Zuckerberg (CEO)
Chris Cox (VP of Product)
Sheryl Sandberg (COO)
Revenue US$800 million (2009 est.)
Employees 1400 (2010)
Type of site Social network service
Advertising Banner ads, referral marketing, Casual
games
Users 500 million(active in Jul. 2010)
Launched February 4, 2004
Core Business

Social networking website and

internet information provider

Users can add people as friends and send

them messages, and update their personal
profiles to notify friends about themselves

Provides advertisements that are

served from the website's Flyers
application.
Microsoft is Facebook's exclusive
partner for serving banner
advertising

Collects as much data from its

visitors as Google and Microsoft
 BUSINESS MODEL
GROWTH
MARKETSTRATEGY
SEGMENT
VALUE
PROPOSITION

VALUE CHAIN
STRUCTURE

COMPETITIV
E STRATEGY
REVENUE
MODEL
 GROWTH STRATEGY

• Facebook has one of the fastest growth rates, and could potentially overtake
MySpace if these rates continue
• There are now 27 countries with over 1 million people using Facebook.
• Facebook is still experimenting with different approaches and will find the magic
formula for a revenue model that works for his site.

VALUE PROPOSITION

• to keep in touch, to locate lost friends, find new friends, etc. But for some they go
beyond this and become a place.
• communicated externally
 COMPETITIVE
STRATEGY

vs.
Simplaris Blogcast
Network Blog Application
My Linked Profile
Profile HTML
Facebook Video (Default App)

REVENUE MODEL
•Facebook mainly makes their money from advertising revenue.
That's why you'll see banner ads on Facebook. That's how they
can manage to create such a great service to you for free. (From
advertising and marketing, corporate, private pages etc)
•50% of our active users log on to Facebook in any given day
•People spend over 500 billion minutes per month on Facebook
 Top 10 Social Networks in Malaysia
Google Ad
Alexa Traffic Rank Planner’s Unique
No. Social Network in Malaysia Visitors from
Malaysia
1. Facebook 3 6,200,000
2. YouTube 4 Not available
3. Friendster 8 4,200,000
4. MySpace 11 2,100,000
5. Tagged 12 1,800,000

6. Flickr 29 1,500,000
7. Photobucket 34 1,300,000
8. Twitter 38 750,000
9. MetaCafe 48 910,000
10. Ning 82 690,000
 REVENUE MODEL

A few months later, it was

also able to get $13 million
Given the situation For its initial funding, it from Accel Partners, who
other social networks on are also investors in 15
received $500,000 from
the web are facing, Peter Theil, co-founder
other Web 2.0 startups, and
Facebook is in a good $25 million from Greylock
of PayPal. Partners, making their
position financially.
overall venture equal to
approximately $40 million
 VALUE CHAIN
STRUCTURE
UNDERSTAN REGISTER/CREA
D FACEBOOK TE AN ACCOUNT

EXPLORE THE ADD

GROUPS FRIENDS

APPLICATI NAVIGATI
ON ON

HELP
MARKET SEGMENT

• Unlimited age (from child to elderly)

• Facebook’s targeting enables zero waste from an age
targeting perspective
• Facebook needs to start thinking of its customers/users as a
segmenting marketplace, and not as a "mass" platform
provider to anybody and everybody. It needs to learn to
segment its market by allowing it to self-segment into
communities of interest. Then it can begin to attract
advertisers who might be interested in those niches.
 IT Applications

Facebook
TechnoloProfile
gy
Facebook
Photos
Facebook
Events
Facebook
Groups
Facebook
Notes Facebook Ad
and Games
• Handphone
Application
Facebook Profiles

A typical Facebook profile

consists of a number of
different sections,
including Information,
Status, Friends, Friends in
Other Networks, Photos,
Notes, Groups, and The
Wall. Most of the sections
are self-explanatory but
some are specific to
Facebook

As Facebook has evolved, so have its profile pages – new fields have been added and
users can share more information than before.
With The
1.

2
over process
1.5 of
uploadi
million
ng
photos photos
upload is very
ed
Facebook Photos
daily,
one of
simple.
Users
create
Facebo albums
ok’s which
they can
most
assign
popula limitatio
r ns to
feature (e.g.
s has visible
been to my
the friends
ability only)
and
to
upload
upload photos
photos within
. Users them.
can The
upload album is
unlimit then put
ed into
their
photos
profile,
from and
their other
cell users
phone with
or right
throug credenti
als have
h its
the
Java- ability
based to see
web and
interfa comme
ce. nt on
Facebo them.
ok is Faceboo
k also
one of
gives
the the
few feature
service to share
s to the
offer photos
an with a
unlimit simple
web link
ed
or send
quota them
with via AIM
their or by e-
only mail.
restric What’s
tion more,
being a users
can also
60-
order
photos prints
-per- online
album through
limit – a simple
this is integrat
much ed
appreci interfac
e.
ated by
Facebo
ok’s
college
demog
raphic.
Facebook
Groups

There are two kind of groups, a normal group and a

Just like every other social network, Facebook has
secret group, which isn’t shown on the profile. A
something called ‘groups.’ Users can create new
normal group is just like any other, but users can also
ones or join and participate in existing ones.
create and invite others into secret groups. About
This is also displayed in their profile and is a good
80% of the groups are ‘fun-related’ and companies
indication of hobbies and interests a person might
can even sponsor groups – as is the case with, for
have.
example, the Apple users group.
Facebook
Ad
Facebook has offered Create an Ad for
those who wants to advertise their
products or service.
This is an important feature for
Facebook since it makes the profits thru
ads.

Facebook
Games Facebook has offered free games so
that the users can play variety of
choices.
Facebook Notes

You can attach photos and also Facebook’s most recent

post via cell phone by sending
your notes to
notes@facebook.com. Another
interesting feature is tagging –
tagging a post with a username
will automatically send it to
that specific user. The Notes
feature has been well received.
addition. The service is
called Facebook Notes, and
allows users to write a
Facebook blog. All notes
are displayed in the user’s
profile, and other members
can add comments.

Notes possesses an important feature,

which is the ability to import and syndicate
an external blog, doesn’t allow you to
claim one only to yourself. The service
allows HTML to be included in the posts,
although JavaScript and Flash are disabled.
Facebook Events

*Another Facebook success is their ‘events’ feature, which provides the ability to
organize, be part of, and plan for events. This feature has been extremely successful
when it comes to organizing parties.

*Along with organizing and joining events, users can also invite and recommend others
to an event.
 Successful Stories

●
Facebook is now not only popular in US but also in Malaysia, even the webmaster of Malaysian Bar (MBW)
has joined Facebook and urged 12,500 lawyers to join in the network.

Within a few weeks, Facebook had attracted more than 50% of of the Havard University students
to join as members. 
 Awards
100 award-winning web site the best classic from PC
1.
●

magazine in 2007

Won People’s Voice Award from Webby Awards in

2.
●

2008

In 2010, Facebook won the Crunchie “Best Overall

3.
●

Startup Or Product” the third year in a row

Was recognized as one of the "Hottest Silicon Valley

4.
●

Companies" by Lead411
 Lesson Learnt
Build a presence in Facebook
facebook can give us which run a news community
knowledge from the for your company,
application provided organization, city,
neighborhood or university

there are 1.3B people in the world

who have quality
Internet connectivity, so there is
at least another factor of 4 growth
that Facebook is going after

Facebook technology and Openbook was established, an

advancement is simply avowed parody website (and
privacy advocacy website)which
laudable, and their enables text-based searches of
contribution to open source those Wall posts which are
development available to "Everyone."
Conclusion
As a result, Facebook is one of the
best social
Networking website in the world
with multiplicity
of IT applications.

So……