Infotainment

Entertainment and Information are important dividers in assessing media property.

Understanding that divide can help us better under the potential risks or reward
associated with such.
Entertainment media is cheap to produce but does not necessarily create real value;
Information media (which may have differential level of biases) is not only valuable in
both short and potentially longer run but could be dependent on a self-interest effect.
The challenge to that segment of the axis is that entertainment is based on the available mind share
one can capture.
Every time an audience member is moved from one TV channel to another, or from an internet site
to another, the place where he/she was loses some value

And, in recent year, in the mind share and attention share traditional media used….. has been
diminishing because new form of entertainment have arisen.
The sheer volume of videos posted on YouTube alone means that, even if 99% of them are awful,
1% will find an audience and drive it away for whatever period of time the end consumer is
engaged with that one
But the tricky part is that most information is of no interest to most people.
And some information may be of value in terms of public good but not necessarily of
actionable value for most people.
That, unfortunately, is the case for most of what is presented as “news” in newspapers.
Town councils, officials corruption, issues surrounding policy making are things that need
to be covered in order to create a proper functioning democracy but have little value
outside of having a properly functioning democracy.
And few people are willing to pay to keep democracy working.
But information driven media is different. Information tends to be something that is actionable and
therefore something that is more valuable. When people speak of information media, they generally
focus on the business-focused content category.

A lot of information is usable to someone. For example, I am sure that politicians enjoy sentiment-
related information (poll numbers, data on how the population feels about an issue);
gamblers find use for sports-related information; medical professionals and other scientists keep up
with research in their field to come up with more breakthroughs; companies, of course, need
industry-specific information to better position themselves.
 Infotainment

Content
Delivered

Informative Infotainment Entertaining

Attract
Consumer's
Interest
 Origin of Infotainment

This term was 1st used in September 1980 by British information scientist who
put comedy shows on their professional conference.
 Evolution of Infotainment

How Technology changes the Infotainment Style.

• Newspaper.

• Radio.

• Television.

• Computer.

• Smart Phone.

• In Vehicle Infotainment.
 Why Infotainment ?

• To Inform.

• To Educate.

• To Entertain.

• To persuade customer.

• To launch a new product in the market.

• To present the News in an entertaining way.

 Journalism vs Infotainment

Earlier journalism was concerned with reporting of serious subjects.

Infotainment supports activities as Marketing Advertisement, Sports

news, Sales & finance and Delivery.
Celebrity gossip and entertainment news from FOXNews.com. Celebrity gossip, fashion,
travel, lifestyle and arts and entertainment news headlines plus in-depth features and video
clips.
Technology, information, communication and entertainment companies are undergoing
significant growth, expansion and change.

When I first started classifying media as entertainment vs. information, I was looking for
a basic answer as to how to resolve the contradiction of having organizations like CNN,
MSNBC, and FoxNews, classified in the same category as Bloomberg News, the Wall
Street Journal, or the Financial Times.
Each seemed to appeal to a certain audience and each of the audiences seem to be very
distinct and thus interested in very different things.